Write Publish Market

Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book.

Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media.

Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.

Time Stamps:

03:18 Use book or chapter to attract customers.

09:02 Leverage networks for effective book promotion.

13:44 Podcast offers writing challenge for productive business owners.

22:40 Leverage book in marketing and advertising effectively.

23:52 Author wants control over time and promotion.

Keywords:

Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans.

uncannycontent.co

uncannycontent.co/strategy-intensives

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing

In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).

Time Stamps: 00:00 Closed businesses, discovered selves, now helping others 05:29 No time doesn't just mean lack of time 07:32 Entrepreneurship led to burnout, balance is crucial 11:59 Balancing work life and personal priorities 14:11 Prioritize tasks, identify energy drains, and re-evaluate 18:14 Recommend prioritizing and organizing tasks intentionally 19:44 Review obligations, adjust expectations, make space intentionally 25:25 Rest, recharge, and prioritize self-care in small moments 29:25 Reevaluating priorities and facing fear for growth 31:14 Normalize conversation about support for writing projects 34:50 Book for entrepreneurs and creatives, with exercises

36:56 Discover more on book publishing - join!

Keywords: podcast, entrepreneurs, burnout, Supported CEO, Ginny Krauss, Elli Runkles, capacity planning, energy levels, support systems, brain dump, acknowledgment sections, personal well-being, business goals, "Maybe You Should Talk to Someone", Lori Gottlieb, "You the Story", Ruta Sepetys, mentorship, Author Entrepreneurs Lab, societal pressure, rest, intentional tasks, self-trust, personal stories, writing routine, ready, set, write challenge, making space, obligations, creative support, increasing capacity

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Maybe You Should Talk to Someone by Lori Gottlieb You: The Story by Ruda Sepetys

About Our Guests:

Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal.

Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal.

https://supportedceo.com

https://www.instagram.com/elliandginny

https://www.threads.com/@elliandginny

Capacity Planning workbook: https://supportedceo.com/capacity-workbook/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1VCEDj0AXgFuch7EYjW8xsfdx79zaF3kfVTzy0U36JfM/edit?usp=sharing

In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world.

Time Stamps: 00:00 Coaching moms, saw need, wanted to write 03:32 Empowering moms through accessible information and coaching 06:51 Wish I knew about buffer time 11:37 Author struggles with book's target audience 15:08 Pausing coaching to focus on book launch 17:46 Commit to writing process, achieve book completion 20:10 The Gap and the Game 23:37 Grateful for listening, explore book publishing mentorship

Keywords: book publishing, writing a book, entrepreneurs, business growth, marketing a book, coaching, motherhood, self-publishing, book cover, writing process, revision process, publishing process, marketing process, actionable steps, reading recommendation, audiobooks, nonfiction books, fiction books, busy moms, personal growth, goal-setting, success stories, example for other moms, business owner, nonfiction recommendations, fiction recommendations, self-improvement, feedback, inspiration

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with.

Website: https://sharonlegercoaching.com/

Instagram: https://www.instagram.com/sharonlegercoaching/

Book: https://www.amazon.com/How-Design-Your-Life-Creating/dp/B0CRLGKJB6/ref=sr_1_1?crid=IZ26G7JOI4HG&keywords=how+to+design+your+life+sharon+leger&qid=1706745763&sprefix=how+to+design+your+life%2Caps%2C208&sr=8-1

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1s7VO1ZVU4mmGnt1tLLIRMJUu97SSB6mIM4zKZP28HfY/edit?usp=sharing

In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life.

Time Stamps: 00:00 Participant dreams of publishing book, surprises counselor. 04:22 Empowered man with basic English writes WWII story. 08:19 Develop writing routine with ready set write challenge. 11:14 IBPA emphasizes transparency, negotiable contracts, quality standards. 16:05 Choosing a publisher depends on personality. Research options. 20:10 Katie, thanks for the clear and concise advice. 21:55 Grateful for listening, explore author Entrepreneurs Lab.

Keywords:

book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract

Resources Mentioned:

IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/page/hybridpublisher

IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standardschecklist

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing.

website: www.merakipress.org

instagram: @merakipress_design

free ebook "A Quick Guide to Publishing" www.merakipress.org/freebie

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/12fNXDhlDXxyFD4S68hIIJcXGULq48UYQP_JU4JxIKnU/edit?usp=sharing

In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey.

Time Stamps:

00:00 Book sales don't make money for businesses.

05:29 Consider launch timing around relevant awareness months.

09:26 Valuing time and effort, creating without cheating.

10:45 Book publishing podcast, join author entrepreneurs lab.

Keywords:

entrepreneur, writing a book, book publishing, marketing, myths, traditional publishing, book marketing, publicity, media opportunities, author, hybrid publishing, self-publishing, royalty checks, lead generation, speaking fee, book sales, launch timing, book launch, business plan, organization, holiday promo, financial literacy, bestseller lists, vanity metrics, ghostwriter, repurposed content, YouTube transcripts, podcast transcripts, email marketing, path to publication, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs, Ready Set Write challenge

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iYvCsOwplIwZtM7hde-Lk5vZhmZl0SIE0qL-Z7v3Tk8/edit?usp=sharing

In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives.

Time Stamps:

00:00 Bev Feldman: Jewelry designer turned tech consultant.

04:50 Balancing focus between business and book marketing.

07:53 Advise clients allowing email opt-outs for marketing.

10:41 Segment people based on purchase behaviors for marketing.

13:28 Filter out automated sequence for newsletter segment.

17:55 Recommend welcome onboarding sequence to build rapport.

21:05 Advice on email management and business strategy.

25:55 Reading three books, including new library books.

28:10 Reworked morning routine for reading, coffee, kids.

Keywords:

Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates, click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails, email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Rouge by Mona Awad He, She, They by Skylar Baylar Doppelganger: A Trip into the Mirror World by Naomi Klein

About Our Guest:

Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety.

https://yourpersonaltechfairy.com/publish

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing

In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights into treating your book as an investment and positioning it to best serve your business.

Time Stamps:

00:00 Podcast for entrepreneurs: writing, publishing, marketing books.

03:44 Establish writing routine to enhance productivity. Visit jodybrandeneeditorial.com/readyset.

07:13 Podcast episode gratitude and author entrepreneurs Lab

Keywords:

book publishing, entrepreneur, writing, business growth, investment, creative endeavor, bucket list, self-publishing, hybrid publishing, service providers, editing, royalties, advance, traditional publishing, marketing plan, bestseller, vanity metrics, readers, courses, coaching, masterminds, tools, programs, mentorship, membership, author entrepreneurs Lab, education, resources, co-writing, book world, business owners writing books, entrepreneurs writing books, CEOs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1izTQKrr2mjhr9ppOhYc3wxBEBHFlWWZnXwIjKgZjZ2Q/edit?usp=sharing

Episode 146 The 4Cs of Consistent Writing

In episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fit personal circumstances, overcoming creative blocks, and the psychological benefits of celebrating small victories.

Time Stamps:

00:00 Consistent writing schedule varies for different people.

04:09 Many people procrastinate despite making elaborate plans.

09:26 Planning time wisely is key for productivity.

13:07 Identify creative blocks to improve your writing.

15:40 Develop a writing routine for efficient book writing.

19:43 Teach brain by appealing to its motivators.

22:38 Track and celebrate progress in writing sessions.

24:54 Tracking data reveals realistic writing time expectations.

29:12 Join Author-Entrepreneurs Lab mentorship program for book publishing support.

Keywords:

Jodi Brandon, Isabel Sterling, publishing process, author burnout, writing consistency, realistic writing plan, writing schedule, non-negotiable commitments, benefits of reading YA, book writing mentorship, writing time comparison, writing mindset, productive writing increments, setting writing goals, emotional impact on writing, overcoming writing insecurities, creative process obstacles, creative blocks, self-kindness in writing, journaling for writers, tangible writing goals, celebrating writing milestones, rewiring brain for writing, tracking writing progress, four C's of consistent writing, Ready Set Write challenge, book writing for business owners, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for CEOs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELABThe Luminaries by Susan Dennard The Hunting Moon

About Our Guest:

Isabel Sterling is a master coach, foster mom, and author of These Witches Don't Burn, This Coven Won't Break, and The Coldest Touch. She lives with her spouse, foster kiddo, and fur-babies in Central New York, where the winters are frigid, the summers are too hot, and autumn is perfect.

www.IsabelSterling.com

www.instagram.com/isa_sterling

www.IsabelSterling.com/courses (this has my Write Consistently course, which teaches the 4 Cs in more detail)

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1HV2kYcrSeRU-AymsYPDP3JJ9njqA9kUFPBFVy-dBPWY/edit?usp=sharing

In this episode, Jodi explains the various paths to book publication available to entrepreneurs this year. Jodi discusses the evolution of traditional publishing, the rise of self-publishing, and the emergence of hybrid publishing, and e emphasizes the importance of understanding your goals, timeline, and business needs to determine the best publishing path for you. Join us as we explore the pros and cons of each route and the crucial factors to consider when deciding the right path for your book and business. Tune in to gain valuable insights to help propel your book writing, publishing, and marketing success in 2024 and beyond!

Time Stamps: 00:00 Choose self-publishing for faster time to market. 04:02 Consider goals, timeline, and publishing paths. 07:51 Perception, planning, and investment in business books. 11:20 Listen to today's book publishing podcast episode.

Keywords: book publishing, traditional publishing, self publishing, hybrid publishing, author subsidized model, literary agent, business owner, commercial success, timeline, investment, perception, professional publishing standards, editorial, typesetting, covers, distribution, royalties, traditional book publishing deal, bestseller status, investment in business, business coaching, paid mastermind, courses, education memberships, marketing, mentorship membership, author entrepreneur's Lab, book writing, book marketing, book publishing industry, business owners writing books, entrepreneurs writing books, book writing for business owners

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

LINK TO FULL EPISODE RAW TRANSCRIPT:

https://docs.google.com/document/d/1DwyoiSJgG9oPWAygCiuudXKwpV9iWJUBk5TlT02lguw/edit?usp=drive_link

In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies.

Time Stamps: 00:00 Introducing Brit Bozick: expert in content repurposing.

05:24 Content repurposing maximizes reach, engagement, and consistency.

09:30 Content strategy involves creation, audience, and repurposing.

11:02 Repurposing formula: break, themes, content types, socials.

16:05 Business owners have an advantage writing books.

16:52 YouTube blooper video still resonates with fans.

22:07 Subscribe to author entrepreneurs lab for more

Keywords: Brit Bozik, Jodi Brandon, book publishing, entrepreneur, business, writing, publishing, marketing, content specialist, podcasters, speakers, authors, coaches, content creation, content repurposing, strategy, creativity, design, authority, niche, business growth, social media, engagement, messaging, brand messaging, book authors, content strategy, value, promotion, social content, book recommendation, Taylor Jenkins Reid, one true love, business owners writing books, entrepreneurs writing books

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Content Repurposing Formula: https://thatcreativegirl.myflodesk.com/repurpose-formula

Venn diagram graphic: https://drive.google.com/file/d/1TW7eCcehTCj1Oamgo1IbFgUiSMphrKU9/view?usp=drive_link

About Our Guest:

Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand.

With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth.

https://www.thatcreativegirl.com/ig-links/

https://www.instagram.com/thatcreativegirl.brit

Freebie - https://thatcreativegirl.myflodesk.com/repurpose-formula

LINK TO FULL RAW EPISODE TRANSCRIPT: https://docs.google.com/document/d/1REtuo5QXZUHzUZgYUjAutj-nKMxNZS-8-nRaNuBOU6U/edit?usp=drive_link