Click Here to ask your book writing and publishing questions!

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Megan Tady's second novel, Bluebird Day, launches on Dec. 3, 2024 (pre-order now!) In her second appearance on the podcast, we had the most wonderful chat about: 

• How book launching is like a salmon run (it's such a great analogy). 
• Strategies for best working with an editor while writing 
• Meg's writing process, from first to final draft, and how it evolved from the first to the second book
• The best part of Meg's publishing journey
• Meg's strategies for navigating the “wacky and wild” publishing industry and What she wasn’t at all prepared for when it comes to being an author

LINKS
Order your copy of Bluebird Day
Meg's Instagram: @megtady
Meg's website: MeganTady.com
Meg's writing, editing & strategy services: Word Lift
Meg's first WTDBA podcast interview: Episode

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Emma Grey is the Australian author of the international bestseller, THE LAST LOVE NOTE, which was both a Book of the Month and Target Book Club pick, and was praised in Oprah Daily as “relatable, hilarious and charming".

She’s back this November with her new novel, PICTURES OF YOU — a suspense-filled romance about love and control that explores the way a sparkling relationship can morph into darkness and what might happen with a second chance at first love.

In her second appearance on the Write the Damn Book Already podcast, we chatted about Emma's experiences with prologues, her collaborative work with editors (from different countries, no less), and the evolution of her book-writing process. She also reflects on the challenges of writing a second novel after the success of her first, emphasizing the importance of pushing through the "messy first draft."

CONNECT WITH EMMA

Emma's website: www.emmagrey.com.au
Emma's Instagram: instagram.com/emmagreyauthor
Click here to order The Last Love Note

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

In this episode, we explore the critical decision of whether to distribute your ebook "wide"—across multiple platforms—or stay exclusive to Amazon through their KDP Select program. 

Going wide means your ebook is available on platforms beyond Amazon, such as Kobo or Google Play, giving you access to a broader audience globally. This approach can increase visibility, particularly in countries where Kindle isn't the dominant e-reading platform.

On the other hand, exclusivity with Amazon through KDP Select offers perks like participation in Kindle Unlimited, higher royalties in certain regions, and access to exclusive promotional tools. However, this exclusivity comes with restrictions, including a 90-day lock-in period and the inability to sell your ebook elsewhere, even on your own website.

The right choice depends on your genre, goals, and audience. Romance, mystery, sci-fi, and fantasy often perform well on KDP Select due to the voracious reading habits of their audiences. However, if your readership spans multiple countries or platforms, going wide might be the better option.

Top questions tackled: 

• What does it mean to go wide or stay exclusive to Amazon for ebook distribution?
• What are the pros and cons of enrolling in Amazon's KDP Select program versus going wide?
• How should an author decide which distribution strategy is best for their genre, audience, and goals?

MENTIONED RESOURCES

Ep 90: Creating Audiobooks with Drew Linsalata 

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:

Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.

Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.

Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.

This episode of Write the Damn Book Already discusses not only the benefits and considerations of offering books for pre-order but also the potential hiccups (and how to avoid them!) such as unexpected costs due to Amazon's handling of pre-orders through IngramSpark.

RESOURCES MENTIONED

Publish the Damn Book Already self-publishing course - 25% off with code AUTHOR25

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Many indie authors find the idea of creating a publishing house overwhelming. But with the right steps, it becomes both manageable and highly beneficial. Here’s why setting up a publishing house is essential and how to do it.

First, it’s crucial to understand that forming a publishing house is not about creating a giant company like Amazon. Instead, it's about legally separating your personal and professional assets. This separation is vital as an author, because it protects your personal finances from any potential legal issues that may arise. 

While many creatives shy away from the business aspects of publishing, treating your book as a business can help you reach a broader audience. This means embracing some business tasks (even those you might not enjoy, like accounting. Just me?). 

Setting up a publishing house may seem daunting, but it’s simpler than it appears. The key is to create a legal entity, like an LLC, to protect your assets, which isn't nearly as complicated or expensive as it used to be. You can often set up an LLC yourself or use services like LegalZoom for additional support. 

You don’t need a complex infrastructure to start a publishing house. A simple logo for your book’s spine and a business bank account are sufficient. Today, many online banking options make it easy to set up a no-fee, no-minimum business account without visiting a physical bank. There’s also no need for an elaborate office setup or expensive branding packages.

The challenge often comes when authors overcomplicate this step, perhaps assuming they need an extensive branding package, a physical office space, or expensive accounting software. But none of this is necessary. 

It’s a worthwhile investment for protecting your assets and managing your book sales professionally. For a detailed guide

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

🎙️ Feeling Overwhelmed Writing Your Nonfiction or Memoir? This Episode is For You!

Do you feel like you have multiple books' worth of material? Are you wrestling with imposter syndrome or struggling to organize a mountain of thoughts? 

My work with authors typically focuses on two key genres: transformative nonfiction and inspirational memoir (yes, I made up these terms).

Transformative Nonfiction aims to guide the reader through a specific journey. It's infused with personal stories that help the reader relate and feel connected to the author.

Inspirational Memoir, on the other hand, shares the author’s personal experiences to inspire and resonate with readers, but in a way where the author is unattached to how (or when) the reader is inspired (or whether they're inspired at all!).

🚀 Feeling stuck? 

Start by identifying your core message and the first step in your journey.

Remember, it’s about sharing the steps of your story, not prescribing a one-size-fits-all solution. By focusing on your unique path and experiences, you can create a relatable and impactful narrative without the pressure of being seen as "the ultimate expert."

💡 Tune in to hear my tips on overcoming self-doubt, structuring your content, and finding peace in sharing your personal story. This episode is packed with insights to help you move forward with greater confidence and

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Click here to check out the Publish A Profitable Book / Publish the Damn Book Already course (currently 25% off with code AUTHOR25).

Click here to access Kindlepreneur's free barcode generator tool.

Understanding the International Standard Book Number (ISBN) is crucial for indie authors. But new authors often wonder what the heck it is and feel a bit "silly" asking! 

In short, the ISBN is a unique identifier for books, similar to the UPC for products. It allows books to be easily tracked and purchased globally and enables indie authors' work to be more easily discovered by a larger audience, including libraries, bookstores, and online retailers.

But still, new authors are left with questions such as:

1. Why do I have to have an ISBN?
2. Where do I get them (and how much will they cost?)
3. Should use a free one from Amazon/KDP?
4. Do I only need one for each book?
5. Does an ISBN provide copyright protection? 

This episode clears your questions up! 

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Mary Jones' book, The Goodbye Process (July 30, 2024, Zibby Books), is, in four words, hard to put down. Her raw, vivid descriptions of characters and experiences alike quickly pierced my soul and extended my bedtime!  

In this episode, Mary and I discussed her love of the short story form, some (perhaps surprising truths about writing and organizing short stories/essays, thoughts on beta readers, the querying and submission process, and our mutual love of "Days of Our Lives."

CONNECT WITH MARY

Book: The Goodbye Process

Instagram: @maryjoneswriter

X: @maryfjjones 

Threads: @maryjoneswriter

Website: www.maryjoneswriter.com

WHAT MARY'S READING

All Fours by Miranda July

MENTIONS

I Miss You When I Blink by Mary Laura Philpott 

You Could Make This Place Beautiful by Maggie Smith 

Olive Kitteridge by Elizabeth Strout 

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

I've recently had a key realization about book writing, especially when it comes to writing memoir and non-fiction. 

Many times, people think the writing process will allow them to quickly (and easily) unlock or unravel buried feelings or insights. But this misconception sets an unrealistic expectation and creates potential roadblocks. 

As is the case with therapy (ask me how I know), there’s no set timeline for completing a book, and the process is often more complex and time-consuming than anticipated.

So here's my $0.02 on how to best navigate the unexpected detours that often arise while writing a book you'll be incredibly proud to release to the world.

CLICK HERE TO LEARN MORE ABOUT THE BOOK WRITERS COLLECTIVE

***

👉 CLICK HERE to get the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Support the show

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth