Episode 57 is for you if you have a brand or are thinking of having one! If you have a business or a project you are wishing to bring into the world (or further, if it already exists), learning how to write copy is so important. Learning how to communicate your offering, and what problems you may solving, and how to communicate specifically to the people you intend to work with, are all bridges that take your talents and ideas into manifestation in the world.

I interviewed Gio Marcus, a professional writer, about her journey of going professional in a field that people say is hard to be successful in. Despite the narratives around her that it wasn’t possible, she persisted. We also talked about what forms compelling copy, and the process by which the personal brand becomes a vehicle for growth of the personal self. Gio is an awesome writer and teacher, and I’m excited to share this conversation with you!

Gio Marcus is the founder of CopyMafia, a “copywriting studio” that gives business owners tools to write dazzling copy that leads to brand fanaticism, natural alignment, and financial reward to follow. She’s worked with Tony Robbin's team as well as with Deepak Chopra’s, and her clients are found on Oprah, The TODAY Show, Goop, Martha Stewart Living, The New York Times, CNN, Elle, Marie Claire, USA Today, People, MindBodyGreen, ABC News, Good Morning America, CBS News, NBC, Huffington Post, Cosmopolitan, HSN.com, and more. She’s written for 8 New York Times bestsellers, countless Amazon.com bestsellers, and one of her clients was nominated for an Oscar award. Today, she focuses on sharing her copywriting and marketing expertise with big-hearted brands that have an important message to bring to the world through one-on-one coaching and group classes. 

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