Ya Heard?!

Highlights from the conversation:

• Adam’s innovation in health insurance (1:56)
• The move from insurance to advertising (8:00)
• Getting into SEO and content marketing (10:04)
• Founding the Robinson Agency (12:45)
• Betting on yourself (18:04)
• The impact of AI and ChatGPT on SEO and other factors (20:51)
• Putting the customer at the center of your content strategy (23:07)
• Becoming an expert in your niche with relevance and specificity (25:52)
• Growing in a struggling market (28:27)
• Clarity of vision and offering generates leads (34:14)
• Staying connected with Adam and the Robinson Agency (37:32)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• Jason’s background from being fired to his current successes (0:23)
• Starting over as a broker (4:22)
• The “luck” of sales (7:49)
• Data-driven decision making (8:39)
• The impact of COVID-19 (14:42)
• MODE’s shift in trajectory (15:57)
• Improving operations (18:35)
• Complexity of agent network (19:56)
• The importance of failure and adaptability (25:47)
• Pivoting against the challenges (29:09)
• Creating value for yourself (32:28)
• Approaching customers with a full solution mindset (37:48)
• Final thoughts and takeaways (42:12)

Keep up with GUEST:

• Jason Roberts (LinkedIn)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• Value of attending conferences (0:25)
• Ed’s background in supply chain (3:49)
• Finding more freight (6:47)
• Evolution of newtrul (8:38)
• Selling technology vs freight (10:27)
• Challenges of monetization (11:23)
• Quantifying value proposition (13:19)
• Overcoming challenges of fundraising (19:57)
• Choosing the right investors (21:51)
• Lower margin strategy (26:53)
• Final thoughts and takeaways (28:47)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• Whitney’s background and experience (0:55)
• KCH’s growth in marketing (4:07)
• Creating a uniform message (7:27)
• Building a content machine in supply chain (10:19)
• Recruiting the right fit (11:03)
• Managing growth in a changing economy (14:09)
• Company culture and rewards (16:02)
• What’s coming next for KCH? (17:10)
• Keeping up with Whitney (19:03)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• What does AVRL do in the space? (0:15)
• AVRL’s unique approach to delivering white glove service to companies (1:17)
• What does growth look like in AVRL’s hand-selection of clients? (5:44)
• The niche approach to gaining quality of customers, not quantity (6:46)
• Laser focus on delivering results, not promises (8:45)
• Combating a recession with growth (11:55)
• Being a voice for the industry on LinkedIn (15:12)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• Josh’s backstory getting into the content game (1:54)
• Influences that inspired the brand (3:13)
• Getting organizational buy-in (5:28)
• Showcasing the brand through individual personalities (9:55)
• B2B Content and Recruiting Content (16:29)
• Guarding against complacency (19:31)
• Wins from the FreightVana approach to Content (22:14)
• Final thoughts and takeaways (26:53)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• Takeaways from Manifest (1:36)
• Embracing the challenges of growth (4:34)
• How a possible looming recession is impacting start-ups (8:01)
• What does growth look like for businesses in 2023? (12:05)
• Using AI to automate workflow and cut out the fluff of communication (17:33)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• Craig’s background and career journey (7:07)
• Fly-In Luxury Resort (12:47)
• Building vs. buying content (25:32)

Keep up with Craig:

• Twitter: https://twitter.com/FreightAlley

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from this conversation include: 

* (9:20) How Santosh is disrupting Supply Chain VC through content

* (15:36) Training founders how to articulate a story effectively

* (18:32) Building the industry’s biggest and best show

* (27:02) The power of content compounding

* (39:55) Have You Heard

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

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Links & Resources: 

• Santosh’s Podcast
• Follow Santosh on Twitter
• Audible
• Sam Thompson’s Launch in 24 Hours

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights from the conversation:

• The current state of the supply chain (3:50)
• How Supply Chain Now came to be (8:37)
• Scaling your podcast beyond yourself (14:05)
• Giving it forward one asset at a time (20:41)
• Where Supply Chain Now is heading (27:53)

Keep up with Scott:

• Supply Chain Now: https://supplychainnow.com/
• LinkedIn: https://www.linkedin.com/in/scottwindonluton
• Twitter: https://mobile.twitter.com/ScottWLuton

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.