Ya Heard?!

Highlights from the conversation:

• What CVO means and does (3:34)
• The importance of experience (6:11)
• Having a 30-year perspective (9:01)
• Building digital service (10:44)
• Digital-first impressions (13:06)
• Growth contributors (16:37)
• Team building habits (20:21)
• External influences on internal creativity (24:19)
• Being tech-wise in the media industry (28:15)

Links & Resources:

• The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game
• Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf
• Grayscale: https://grayscale.whiteboard.is/
• Center for Humane Technology: https://www.humanetech.com/
• WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039
• The Social Dilemma: https://www.humanetech.com/the-social-dilemma
• Youth Toolkit: https://www.humanetech.com/youth
• Praxis Labs: https://praxislabs.co/
• The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X
• A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X
• The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

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https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

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Highlights from the conversation:

• Raising $40 million (5:01)
• Goals bigger and deeper than money (7:32)
• How a podcast started it all (10:48)
• Ruben’s process for relevant and organic content (16:29)
• Balancing CEO and content creator (20:50)
• What’s on the horizon (24:32)

Links & Resources:

• Wanting by Luke Sturgis
• Ruben’s Twitter Spaces
• Breaking Into Startups
• Ruben’s appearance on Running In Public
• Take the step to break into tech

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Highlights in this episode include: 

* (3:38) Heard Hot Takes

* (6:46) Have You Heard

* (10:20) How Sonny went from acquired to acquirer 

* (16:17) Using content to connect with investors and customers

* (29:12) Doing annual planning that actually works

* (37:54) Specific steps to building a 10 year plan

Links & Resources: 

• Follow Sonny on Twitter
• Grey
• Rock Returns
• Principles.design
• Travels with Charley by John Steinbeck
• Steinbeck’s journal during Grapes of Wrath

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

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Show notes:

* (2:32) Heard Hot Takes

* (6:23) Have You Heard

* (9:20) Tim’s journey from publishing books to search marketing

* (13:12) What “SEO” done well looks like

* (21:10) Making content that will rank for Google’s algorithm

* (28:12) Selecting a CMS platform that will fit your growth goals

Links & Resources: 

• Follow Tim on Twitter
• Tip Top SM
• App Sumo
• Content Snacks

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

---------

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Show notes:

* (3:32) Heard Hot Takes?

* (7:12) Have You Heard

* (12:20) Growing to $200m annual recurring revenue

* (17:12) What kind of people you should hire to build a world-class demand gen team

* (22:53) How working as a music producer vaulted Gaetano’s marketing career

* (31:32) Creating B2B content designed to be consumed rather than solely intellectual

* (33:21) What has Gaetano excited for the next few years in the demand gen space

Links & Resources: 

• Follow Gaetano on Twitter
• Gaetano's music industry blog
• Roast My Homepage
• Aura
• Traction

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics in this conversation include: 

* (4:32) Have you Heard?

* (8:23) Why Cribl is a $200m business

* (12:20) How to use content in highly technical sales

* (16:12) Tracking attribution in long sales cycles

* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)

* (26:32) How to spend $150k on content marketing

Links & Resources: 

• Follow Bradley on Twitter
• Cribl.io
• 9 to 5 Mac
• Falling (novel)

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* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.