There’s been just a little happening inside the $8 billion Yahoo business globally - and in Australia. The digital content and advertising business announced last month it would reduce its total workforce by 20 per cent but global CEO Jim Lanzone told Axios recently the layoffs were not about financial challenges. Rather it was an important strategic change. No longer is Yahoo pushing a “unified tech stack” to compete with Google or Meta.

“We really had to take a hard look at the business and make the big decision to refocus and prioritise where we really succeed the most,” says John McNerney, Yahoo’s new Managing Director for Australia and Southeast Asia. “It was nothing to do with financial challenges or troubles in the advertising market but really instead about a strategic restructuring and refocus globally for long term success. We were trying to be the masters of everything, building a unified tech platform with DSPs and SSPs to compete against Google and Meta but we realised change was needed.”

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