YES, BRAND with Hersh Rephun

By Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and c... more

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FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.

YES, BRAND with Hersh Rephun episodes:

February 10, 2023 LA HOPE DEALER Corie Mattie: "Own Your Happy"
Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning "Own Your Happy" t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand.
With an eye for the intersection of art and activism, Corie uses a balance of wordplay and imagery to deliver a message that hits you in the gut. Corie was thrust into the spotlight in 2020 as “LA Hope Dealer,” after becoming known for her striking yellow murals encouraging the community to stay home and stay positive during the early days of the pandemic.
Find Corie:
www.lahopedealer.com
Social:
@coriemattie
Philanthropy "The Keep it Kosher Project"
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and guest introduction - Corrie Mattie
(2:25) Discussion on the importance of being proactive and 'LA Hope Dealer'
(4:02) Exploration of Corrie's art process and famous quotes
(7:43) Discussion on the Betty White mural and TMZ feature
(10:07) Collaboration with Mercedes and brand considerations in activism
(13:51) Introduction of the upcoming Kosher brand contest
(15:34) Collaboration with Jeremy Novy and the inspiration behind it
(19:59) Struggles of surviving as artists and the need for positive messaging
(23:39) Upcoming campaigns and importance of art in branding
(25:20) The future of advertising: Shift from influencers to impact makers
(26:03) Show outro, mention of the podcast name: Yes, Brand, and host sign-off
...more
27min
February 03, 2023 With a Scalar Light On, the World is Brighter & Healthier: Tom Paladino
Tom Paladino of Scalar Light Healing has spent five decades committed to understanding and utilizing the one form of energy that may solve many of the world's (as yet) unsolvable issues. On this episode of YES, BRAND we talk scalar light and how to present it to the people!
15 days of FREE scalar light sessions are available to the general public on the home page: www.scalarlight.com
https://www.scalarlight.com/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and explanation of Scalarlight Healing by Tom Paladino
(1:24) Guest Introduction: Tom Paladino and his journey with Scalarlight Healing
(5:52) Deep Dive: How Scalarlight Healing works and its global adoption challenges
(12:10) Hersh Rephun's exploration into quantum consciousness
(14:32) Struggle for scientific validation for Scalarlight Healing
(17:13) Need for innovative thinking to solve world problems
(19:16) The grassroots movement for Scalar Energy
(23:14) Funding and functioning of Scalar Energy research
(28:59) The presumption of reaching the limit of our ingenuity
(30:35) Clinical study on quantum healing with Tom Paladino
...more
35min
January 25, 2023 Creative Marketing Brings Out the Visionary in You: Tori Barker
It is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are rewarding and rooted in mutual trust. On this episode of YES, BRAND, Tori Barker and I dissect the brand building, messaging, and marketing process, share some laughs, and play some games along the way.
Brand: Creative Marketing
Title: Principal and Creative Visionary
Brand Category: Digital Marketing
Years in Business: 4
Find Tori:
https://www.creativemarketingsacramento.com/
https://www.facebook.com/creativemarketingsacramento
https://www.instagram.com/toribarker.creativemarketing/
https://www.linkedin.com/company/creativemarketingsacramento
https://www.linkedin.com/in/toribarker/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and the YES Brand Challenge
(1:34) Interview with Tori Barker, Founder of a Creative Marketing Company
(5:26) Integral Components of Marketing and Brand Building
(10:30) Importance of Long-Term Relationships in Marketing
(12:11) Leveraging Podcasts for Content Generation
(14:26) The Role of Employees in Brand Evangelism
(19:53) Insights from Simon Sinek's "Start with Why"
(22:25) The Necessity of Social Media for Brands
(23:38) YES Brand Challenge Game
(29:12) Closing Remarks and Call to Action
(30:12) Sponsor: Branding Promotion
...more
31min
January 18, 2023 One Plus One = DONE! Chris Joyce of Gusher is Exploding with Insight
Is Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market.
Chris asks, "Who's the VIM (vested interest market)?" These are the people who will make up your team, become your most zealous initial customers, and help you bring your product to the world. Chris is founder of 24 companies in high tech, consumer goods, health, and manufacturing. His products have been sold in more than 11,000 stores in 23 countries. He has users of his tech products in 148 countries across the globe. And NOW, he sits down with Hersh on YES, BRAND, to talk about his current product.
www.gusher.co
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and guest Chris Joyce's approach to reaching diverse audiences
(2:01) Chris Joyce's elevator pitch on Gusher and his motivation for starting it
(5:22) Discussion on the concept of performance based equity and its correlation with success
(7:35) Importance of having the right team for your startup and seeking expert help
(10:28) Chris Joyce's approach to overcoming obstacles in business and the concept of 'finagling'
(25:51) Importance of passion, honesty, and collaboration in startups
(30:17) Chris Joyce's commitment gusher offers to businesses and Gusher's pain points and objectives
(35:00) Overcoming the "too good to be true" perception of gusher and the market's vetting process
(39:29) The necessity of discomfort in innovative branding and the importance of being evocative in branding
(40:08) Hersh Rephun: Wrapping up the show, encouraging reviews, promoting the podcast, and final thoughts on branding
...more
41min
January 11, 2023 Make Your Mark with Kay Suthar, FFS!!! (must listen to understand)
In this episode, Hersh Rephun chats with Kay Suthar about her journey into podcasting, the creation of her agency, and tips for starting a podcast. They introduce the "YES Brand Challenge" game, discuss the importance of authenticity in business, and explore Kay's diverse career, including her time as an MMA fighter.
Find Kay:
Podcast Agency Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/
YouTube: https://www.youtube.com/channel/UCbSjRoDjqrGLx47FJXi7PjA
Facebook: https://www.facebook.com/kay.suthar.make.your.mark/
Instagram: https://www.instagram.com/makeyourmark_podcast/
FREE GIFT for our audience (thanks Kay!):
Become a Sought-After Podcast Guest In 3 Simple Steps:
https://getbookedonpodcast.com/
DESCRIPTION: Learn proven and tested
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
(0:00) Introduction to the Yes Brand podcast and guest, Kaye Suthar
(2:25) Kaye Suthar's journey into podcasting and the birth of her agency
(8:40) Tips for starting your own podcast and the benefits of having control
(14:35) Introduction of the "YES Brand Challenge" game
(19:07) The importance of podcasting for businesses and building relationships
(24:33) Ensuring your podcast reaches your target audience
(25:47) The origin and philosophy of the "Make Your Mark" brand
(29:33) The significance of authenticity and risk-taking in business
(34:10) The power of being true to oneself and breaking societal norms
(39:23) Kay Suthar's experience as an MMA fighter and her diverse career lessons
(45:24) Kay Suthar's concluding thoughts on time, money, and change
(46:19) Episode wrap-up and encouragement for listeners to subscribe and share
...more
48min
January 04, 2023 Negotiating Improv and $500M in Deals with Mike Lander
If you haven't heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He's a master at it, that's his brand at first glance. But there's so much more to Mike, as you'll see when we discover the similarities between high stakes dealmaking and improvisational comedy.
Mike is also the Chairman of a successful SEO Agency https://resignal.com/
Find Mike:
https://piscari.com/
https://higgle.piscari.com/
https://www.linkedin.com/in/mikelander/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
(0:00) Introduction and playful banter between Hersh and Mike
(1:45) Mike's journey: Early life to becoming an entrepreneur
(10:09) The art of conversation: Neurolinguistic programming and active listening
(20:09) The role of experimentation and learning in Mike's career
(24:06) Discussion on extroversion and introversion
(26:51) Negotiation skills in business: Tips, tricks, and variables
(46:21) Introduction to Resignal: An SEO agency
(49:36) Team dynamics and the blend of business and leisure in Hersh's life
(50:43) Learning from experiences: Hersh's insights
(51:20) Mike Lander's first experience with improv on a podcast
(52:09) Show wrap-up, call for reviews, and brand promotion
...more
53min
December 21, 2022 Figure Out What Your Audience Wants From You: DP Knudten
This season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP's brand, and how he discovered that he wasn't so much a "writer," as a "provocateur," specifically spurring his clients to stop and think.
Find DP Knudten:
www.dpknudten.com
@dpknudten (all social channels)
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction of guest DP Knudten and discussion on personal branding
(7:30) DP Knudten's career journey and the concept of being 'unbrandable'
(13:00) Non-fiction branding: Gary Vaynerchuk and Elon Musk case studies
(17:14) Examination of brand loyalty and political affiliations as brands
(26:09) The "Key 3" strategy and importance of brand identity
(30:54) Challenges in branding and the power of brand loyalty: The Coca Cola example
(35:24) Case study: The power of a strong brand message using the United States
(40:13) Political branding: The fear vs guilt dichotomy
(42:14) Discussion on personal branding: Authenticity and taking credit for your work
(47:34) Understanding your personal brand and aligning it with audience expectations
(48:36) Encouragement to engage with the "Yes, Brand" podcast and final call to action for branding
...more
50min
December 14, 2022 When Your Brand is Personal & LinkedIn, with JD Gershbein
Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great time talking about HIS brand, and how he helps cultivate a style for YOURS. We also cover comedy, honesty, and decency as pertains to brand presence on the platform.
Find JD:
https://www.linkedin.com/in/jdgershbein
https://www.facebook.com/whoisjd
https://www.twitter.com/jdgershbein
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction and JD Gershbein on the power of improv and extemporaneous communication
(2:42) JD Gershbein on personal branding and the role of LinkedIn in it
(10:23) Importance of engagement and standing out on LinkedIn
(20:49) Hersh Rephun's experiences with different social media platforms
(26:29) Balance between comedy and credibility in personal branding
(27:32) JD Gershbein's journey with Second City and the role of improv in business
(33:01) Importance of listening and authenticity in conversations
(37:29) Thought leadership and the challenge of comparison on LinkedIn
(44:14) Impact of the pandemic on personal and professional lives and the role of humor
(48:17) JD Gershbein's role as a LinkedIn specialist and closing remarks
...more
50min
December 06, 2022 Children's Book Author Sandy Ciaramitaro Wants (Good) Egg On Your Face
Meet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the characters in an effort to unearth some potential marketing strategies so Sandy can retire from teaching and focus on writing children's books, and presiding over The Good Eggs Foundation!
Guest: Sandy Ciaramitaro, Author of "The Good Eggs Series" (2013) and Founder and President of The Good Eggs Foundation (2019)
Find Sandy:
https://www.thegoodeggs.org
https://www.facebook.com/TheGoodEggsFoundation
https://www.linkedin.com/in/thegoodeggsfoundation/
https://www.instagram.com/thegoodeggsfoundation/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM
(0:00) Introduction of guest Sandy Ciaramitaro and her children's book series, Good Eggs
(3:36) The educational value and humor in the Good Eggs series
(7:41) The Good Eggs series as a character education program and its presence on the Michigan Learning Channel
(13:21) Exploring brand partnerships, sponsorships, and the underlying message of the Good Eggs series
(16:42) Potential for character-based marketing campaigns and the dangers of setting perfect expectations for children
(20:12) The Good Eggs as an audio book and handling heavier topics in children's books
(24:22) Future plans for the Good Eggs series, Design, and Layout
(26:51) Introduction to The Good Eggs Foundation and its philanthropic efforts
(32:21) Impact of The Good Eggs books on children, communities, and plans for brand expansion
(37:17) Sandy's message for listeners - the importance of gratitude and positivity, wrap-up and closing remarks
...more
40min
December 02, 2022 Jason Skeesick's Brand: A Couple of People Having a Conversation
His company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It's really that simple. It's only the second time we've spoken, which is important, because I imagine this is how he operates as "a father, husband, fighter, and carrier of heavy things," to use his description of himself.
It's also how I operate, as a host, and as a "message therapist" - the discourse depends on you, and that adaptability is to my benefit in more ways than I can enumerate.
Discover Jason:
https://www.instagram.com/spearandclover/?hl=en
https://www.spearandclover.com
https://www.instagram.com/jasonskeesick/?hl=en
https://www.linkedin.com/company/77029933/admin/
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
(0:00) Introduction and guest Jason Skeesick's elevator pitch for Spear and Clover
(2:12) Hersh Rephun's views on branding and introduction to Jason's background
(3:52) Jason's coaching model at Spear and Clover and its philosophy
(10:31) Insights into Jason's work-life balance and the concept of a "perfect week"
(14:53) Introduction to Angelo Sisco and the Alpha Hippi philosophy
(19:14) Jason's experience moving to Indiana Dunes and living towards an ethic
(25:36) Hersh's views on branding and the importance of truth in a brand
(37:39) Hersh's approach to problem-solving and personal growth
(41:38) The power of good advice, core values, and the danger of intellectual laziness
(48:23) Embracing struggle as a source of growth and the power of storytelling
(51:16) Closing remarks and show outro
...more
52min

FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.