YES, BRAND with Hersh Rephun

By Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and c... more

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FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.

YES, BRAND with Hersh Rephun episodes:

December 02, 2022 The Drop In CEO Deb Coviello Plays "Poppins" for Clients
That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That's probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whisked away to the next place she is needed. We have a great time breaking down Deb's brand, and bandying about ways to convey her distinct voice (literally and branding-wise) to our audience of business owners, founders, C-suiters, and marketers.
Find Deb:
Website: https://dropinceo.com
Linkedin: https://www.linkedin.com/in/deborahacoviello/
The CEO’s Compass: https://bit.ly/OrderCEOCompass
Drop in CEO Podcast: https://podcasts.apple.com/us/podcast/the-drop-in-ceo/id1498953914?ls=1
Facebook: https://www.facebook.com/IlluminationPartnersLLC/
Twitter: https://twitter.com/DropinCEO
Instagram: https://www.instagram.com/dropinceo/
About:
Deb Coviello is an advisor, author, podcast host, and Founder of
Illumination Partners, a consulting firm for CEO’s navigating change.
A trusted partner to C-Suite Leaders, Deb brings 30+ years of
experience and strategy in Quality and Operational Excellence roles
combined with her 20 years in the Flavors and Fragrance industry to
support her clients as they work together to identify, assess, and
solve the issues that are preventing their business gro
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
(0:00) Introduction and the importance of personal connection in messaging
(1:37) Guest introduction: Deb Coviello, the Drop-in CEO
(4:40) The unique approach and mission of the Drop-in CEO
(12:25) Discussion on the 'Yes, Brand' concept and origin of the 'Drop-in CEO' brand name
(16:01) Deb Coviello's strategy for overcoming skepticism and building trust in companies
(23:03) The role of humor and authenticity in professional interactions
(25:34) Dealing with resistance and pushback in companies: Deb Coviello's approach
(29:23) The ultimate goal of the Drop-in CEO: helping people do what they love
(34:31) Deb Coviello's struggle with her brand and her value
(41:58) The importance of personal branding for C-suite leaders
(46:02) CEO guided meditations and the "Mary Poppins effect"
(46:22) Call to action: Liking the show, subscribing, and leaving a review
...more
48min
December 02, 2022 If You're Not InPhone, You're SOL...Meet Steve Ramona
Making life easier for people in business is one of the most honorable roles I can imagine. And Steve Ramona's personal brand boils down to that. He's even streamlined his bio to convey his direct objective, as his latest venture, InPhone, takes flight:
"I have been in business for myself for 19 years. Always looking at ways to serve others in their business. I believe the more we can help others the more we help ourselves."
(0:00) Introduction and initial conversation with Steve Ramona
(2:01) Discussion about inPhone and its features
(11:20) Steve Ramona's journey and inspiration to entrepreneurship
(13:06) Introduction and playing of the improv game "fortunately, unfortunately"
(20:01) Discussion on Steve's podcasting background and brainstorming a new podcast concept
(26:27) Steve takes calls from 'Jane' and 'Rob', solving their problems live
(28:48) Steve's vision for the show and his desire to help others
(30:21) Discussion on the importance of fun and play in overcoming challenges
(33:34) Steve's announcement about the launch of a college keypad info
(35:22) Hersh's closing remarks and call to action for listeners
...more
37min
December 02, 2022 Branding for a New Earth Market with Sara Yamtich
Listen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing agency, Conscious Conversion. And today on YES, BRAND, we talk through some of the challenges associated with pitching a new paradigm and getting the attention of "they" (you'll have to listen to find out more).
Discover Sara & Conscious Conversion:
https://www.consciousconversion.com/
https://www.instagram.com/resonatewithsara/
https://www.instagram.com/consciousconversion/
https://www.linkedin.com/in/sarayamtich/
More About Sara
Sara Yamtich is the founder and CEO of Conscious Conversion, a holistic multi-media marketing agency supporting thought leaders and spiritual entrepreneurs. With a Masters in Social Work, a background that spans federal policy analysis and life coaching, and a ton of digital marketing experience, Sara takes professionalism, team management, and client care to a whole new level. Her work isn’t just about marketing strategy (though she rocks at that); it’s about helping clients resonate deeply with their audience so they can transform the planet and give voice to the new paradigm. In fact, Sara makes marketing (and everything else she does) a damn-near spiritual experience.
Visit https://numeruscapital.net/yes for a FREE Consultation Call!
If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Subscribe to our YouTube channel
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod
Contact Us
YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production
Cover Art: Tori Barker, Creative Marketing
(0:00) Introduction and discussion about conscious conversion and wealth
(2:01) Guest Introduction: Sarah Yamtich and Conscious Conversion
(5:45) Deep Dive into Conscious Conversion and its clients
(9:05) Intersection of Spirituality and Entrepreneurship
(14:58) Importance of Individual and Community Responsibility in Change
(20:09) The Role of Self-Compassion and Forgiveness in Conscious Conversion
(25:42) Concept: Campaign targeting the Ultra-Rich for Positive Change
(33:26) Discussion on the Need for Conscious Conversion in Society
(41:31) Stigma around Doing Good and Having Purpose
(48:32) Collaboration Proposal for a Planet Awakening Campaign
(53:42) Show End: Call for Audience to Subscribe and Leave a Review
...more
55min
December 02, 2022 Martin Pazzani and Kerry Shaw Brown Unleash Unbound Spirits
In this episode, Hersh Rephun chats with Kerry Shaw Brown and Martin Pazzani about their Unbound Spirits and Milstrom bourbon brands. They discuss the brands' origins, their targeted premium bourbon consumer, and the launch. They also delve into brand creation's challenges, such as risk-taking and competition, and their marketing strategies. The conversation wraps up with a look at their daily operations and a glimpse at an upcoming product launch.
(0:00) Introduction and guest introduction: Kerry Shaw Brown and Martin Pazani
(2:10) Background and partnership of Kerry Shaw Brown and Martin Pazani
(3:06) Origin and branding story of Unbound Spirits and Milstrom bourbon
(11:16) Martin Pazzani's experiences and the typical consumer for premium bourbon
(14:30) The mood, character, and launch of Unbound Spirits bourbon
(18:05) Risk-taking, competition, and advertising in brand creation
(26:38) Marketing strategies: PR, organic storytelling, and third-party validation
(30:02) The role of entrepreneurial risk-taking and comedy in brand building
(36:15) The inspiration, feedback, and daily operations of Unbound Spirits
(46:03) Anticipating a new product launch and dealing with shipping challenges
(48:07) Closing remarks: Call to action and the closing punchline
...more
49min

FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.