Sign up to save your podcasts
Or
Share Yes, ‘premium’ digital content is a thing: why Dentsu’s Pat Darcy and GroupM’s Claire Butterworth say groundbreaking new research is self-serving but right
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Yes, ‘premium’ digital content is a thing: why Dentsu’s Pat Darcy and GroupM’s Claire Butterworth say groundbreaking new research is self-serving but right
Digital marketers have forever resisted the idea that premium digital content exists, due mainly to a two-decade obsession with online direct response tactics. But a groundbreaking research study shows some “premium" sites and content are 2.5x more impactful on memory for brand messages than “run of internet”. GroupM’s Claire Butterworth and Dentsu’s Patrick Darcy say ThinkPremiumDigital's data is self-serving but robust, believable and long needed.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
View all episodes
By Mi3 & iHeart Podcasts AustraliaDigital marketers have forever resisted the idea that premium digital content exists, due mainly to a two-decade obsession with online direct response tactics. But a groundbreaking research study shows some “premium" sites and content are 2.5x more impactful on memory for brand messages than “run of internet”. GroupM’s Claire Butterworth and Dentsu’s Patrick Darcy say ThinkPremiumDigital's data is self-serving but robust, believable and long needed.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
More shows like Mi3 Audio Edition
View all
Mumbrellacast
1 Listeners
Mamamia Out Loud
590 Listeners
Equity Mates Investing Podcast
63 Listeners
Biz
19 Listeners
Squiz Today
47 Listeners
The Morning Edition
82 Listeners
The Quicky
117 Listeners
News Club
18 Listeners
Uncensored CMO
36 Listeners
FEAR & GREED | Business News
10 Listeners
We Don't Have Time For This
72 Listeners
Chanticleer
18 Listeners
The Fin
19 Listeners
15 Minutes with the Boss
6 Listeners
Prof G Markets
1,127 Listeners