Here I get into something that causes so many hot yoga studios so much pain. Steam humidifiers. I have been working on the 3 that I have - a steamovap at Casa Om Potomac and a Neptronic and Vapac at Siri Om Hot Yoga. They are just a difficult idea because you need a plumber, an electrician, an Hvac contractor and a Handiman to get them worked on. And even with all the trades, someone has to coordinate them. All for 1 simple piece of equipment. Yoga studio owners will appreciate this podcast because its all so common.

We cover some important ground here with Pedro Luna. Super chill entrepreneur, yoga teacher and creator of yogimemes, Next Level Yoga Academy and international retreat leader. We get into the creative process for making memes and where to find ideas for content. Then discuss the value of mentorship and how it can save us all some pain and struggle. Finally we cover some practical advice for increasing money in your pocket on your events. Check out his page on instagram.com/yogimemes and if you are a yoga teacher just getting started, join his Next Level Yoga Academy. Finally, here's the link to the Costa Rica retreat we discuss. And it looks super nice: https://www.yogawithpedro.com/events/costa-rica-yoga-retreat-1 Be sure to send me a note and tell me what you like about the podcast. Stay dharmified y'all.

There is inherent conflict built into the yoga business that is unique to the yoga business. Your students become your colleagues, your colleagues become your boss, your friends open studios near you and everyone is finding the balance between competition and support. It takes some serious flexibility, insight, compassion, great business sense and diligence to navigate through it with the yogi state of mind. Listen in and you'll hear some of my analysis on it and hopefully give you some tools to keep it all good.

And get on some yoga journeys. The advantages of going big and bold in your yoga journeys can't be over stated. Each time I have shot for the stars, I met interesting people, went new places and learned things far beyond what I would have thought was there. It all started with a bold thought and that got me in further than I would have imagined so I grew more than I would have on my own.

Sometimes it feels like we have to put out so much energy to get an event going. When we build around the holidays we can use some of the societal pressure to fill our events. In this episode I share my story around New Years and my belief there was a better way to do this cultural ritual. And you should come on my New Years retreat.

I sit down with my client from last week to see if we can learn from her retreat strategy. Dr Erin Kinney is a naturopathic doctor and yoga teacher who has great sense of purpose and bold marketing. In this episode we get into how to do both. She recommends each of us come up with a 15 second pitch, 3 key benefits to coming on our retreat and using that exercise to attract our “A” clients. “A” clients being the ones that we love serving and love us back, making everyone’s life easier. This podcast really should have been longer because she is hitting on great points.

Reflections on selling yoga studios. Here I share 5 thoughts that were on my mind when we sold our yoga studios. How your business story ends, is critical. Starting with the end in mind with help you build a strong brand and end your business cycle in the best possible way. Listen in and you'll get some insights on how to do it well for yourself.

I've had this conversation with 3 friends in the last few weeks about how to actually get great content for your book. I call this excavating your soul. If you look to the actual setbacks that you have and build your insights and lessons on this, you will have a useful story to tell. It will also be a huge source of personal development which will build your faith and confidence in your self.

The easy way to do this is when you are down cycling, depressed, or failing, keep a journal of it. It will suck in the moment, but when you get out of your spot, you will have a great book waiting for you. Listen in and I will tell you some stories about how I found this. 

Siri Om & I dharmify her idea of leading a yoga retreat to Mykonos Greece. This episode is specific to her trip but you might get a ton out of this if you are a thinking about running your own retreat and you want a method to follow to really think through your idea. It could also be useful for anyone learning how to use dharmify as a system to cultivate your most important ideas.

I share some of my thoughts on the differences between being a student and being a teacher and why they are both so important. I also spend a bunch of time talking through the 2 different kinds of retreats - trainings and entertaining. I think there is a lot of space for more specialized trainings and creating a niche. I also share a bunch of ideas for why entertaining retreats are so important.