Stop Treating Retreats like Side Chicks. Too many retreat leaders are treating their events as a secondary option. Just like in relationships, its never very good to be half in and half out. Commitment leads to greatness. Here's some ideas on how to respect your offer. 

Looking at your business as a living thing will help understand which type of care it needs. At the infant stage you have to protect it. At the adolescent stage you have to guide it. At the adult stage you need to let it grow into something bigger and better than you. 

Sadhana, Seva and why I hate Facebook ads. Helping other and providing value on a daily basis is my definition of sadhana and seva. 

Sell to the people that don’t know you. 

Out in the big world is where the people that really need you exist. Identifying problems that you can solve, opens you up to the vast marketplace. 

I asked my child hood friend & recording artist Jai-Jagdeesh for some advice on marketing for musicians. She was so generous with her time. She recorded these insights on how to work with Spotify, Youtube, digital publishing and more. This episode is especially useful for mantra music, yoga music and musicians in the wellness industry. 

Please check her out: 

https://www.jaijagdeesh.com/about 

The most successful people know that rejection is one of the most important parts of the process. You can listen in here as I go through the emotional feelings as my original launch fails. I loved in the nba playoffs how Luka Doncic said, everyone talks when they win. Michael Jordan said the same thing. Everyone can talk trash when they're up. But the greats do it even when they're losing. Here I share some of my thoughts about how to handle your feelings when your your yoga retreat launch isn't working. 

There is a method to the growth of every major yoga teacher. It looks like a funnel with free stuff at the top followed by books and classes. Then retreats and teacher trainings. Finally at the bottom is some higher end offer. Listen in as I break it down. If you want to develop your own value ladder come on my retreat and I will show you how. 

casaom.com/mastermind 

Marketing should be taught as integral to the sharing of yoga practice. If you're bad at marketing, you're bad at teaching yoga. 

Here I reframe the idea of marketing as a way to share your teachings and wisdom for free. It then leads people down the path like bread crumbs to places of deeper transformation. 

Trust leads to success. You can't be successful without the support of a large section of the population. Ultimately we all have a people problem. We need to serve more people and trust more people. Yet most people get burned once and take away the wrong lesson. That people can't be trusted. Thats basically agreeing to never succeed. Here I suggest an approach to really trust and be crystal clear and bold when people break your trust. 

I worked for Snatam Kaur & Guruganesha when they first started touring as musicians. Ganesh had the idea of making a series of free concerts. It was a disaster. They rented big beautiful venues and while lots of people claimed free tickets almost no one showed up. I was the cd sales person and it was mortifying. The lesson I took away was that the buyer has to be invested for them to get the value. The more you charge for a valuable, totally unique experience, the vested the buyer will be in showing up. "Those that pay, pay attention" is one phrase I've heard. But it also does something to you when you raise your prices. You step up. Most people in the world I'd say don't have integrity issues. They are playing small ball because then they don't have to really grow. Here I make the argument that a lot of the yoga world needs a vast transformation. And they need to raise prices.