Marketing should be taught as integral to the sharing of yoga practice. If you're bad at marketing, you're bad at teaching yoga. 

Here I reframe the idea of marketing as a way to share your teachings and wisdom for free. It then leads people down the path like bread crumbs to places of deeper transformation. 

Trust leads to success. You can't be successful without the support of a large section of the population. Ultimately we all have a people problem. We need to serve more people and trust more people. Yet most people get burned once and take away the wrong lesson. That people can't be trusted. Thats basically agreeing to never succeed. Here I suggest an approach to really trust and be crystal clear and bold when people break your trust. 

I worked for Snatam Kaur & Guruganesha when they first started touring as musicians. Ganesh had the idea of making a series of free concerts. It was a disaster. They rented big beautiful venues and while lots of people claimed free tickets almost no one showed up. I was the cd sales person and it was mortifying. The lesson I took away was that the buyer has to be invested for them to get the value. The more you charge for a valuable, totally unique experience, the vested the buyer will be in showing up. "Those that pay, pay attention" is one phrase I've heard. But it also does something to you when you raise your prices. You step up. Most people in the world I'd say don't have integrity issues. They are playing small ball because then they don't have to really grow. Here I make the argument that a lot of the yoga world needs a vast transformation. And they need to raise prices. 

Way too many people are focused on what other people are charging. It's the worst way to set your prices. I argue here you should search to create massive value for your customers. Differentiate yourself by delivering unique experiences that solve big problems. Then price isn't the only factor. This is the best way to raise your prices. If you deliver the most, you should charge the most. And if you charge the most, you have the resources to have massive positive impact. 

The reason I think teaching on yoga retreats is more effective than in a studio is because of the schedule. In my early days of learning yoga, it was never just about the class. In the ashram, we would have meals together. There was music. There was community. So many of the lessons were conveyed off the mat. 

When you host a yoga retreat, you have that same ability to make each moment of the day special. In the podcast here I get into the schedules I like and how to create peak transformational moments. 

Dharmify is my 7 step method to holistically approach the challenges of our lives. From a spiritual, intentional, & material perspective, dharmify helps us get into alignment. 

I highly recommend dharmifying your retreat decisions so you are emotionally invested, solving real life problems for your customers and have the resources and energy in place for smashing success. 

The benefits of this are vast. It's a way to make sure you are 100% committed and all in from every level. 

When building out your retreat idea, its extremely important to share the story behind how you came up with this idea. People relate to people and the journeys that we all go through. There is a deeply personal, meaningful reason that you decided to go on this trip. When you tune into the emotion behind that, it makes selling your idea so much easier. Here I talk about how to come up with a method for telling your story and putting it in your sales page, social media and newsletters. 

Here I break down the underlying psychology driving the yoga retreat market. These are powerful lessons that will deliver great impact to your students. 

Here we talk about ways to trasnform lives through the the vast experiences of your life. Creating unique and personal experiences has the greatest impact on your students. Here's how I come up with a lot of mine. 

Some gems in here on retreat planning, writing books, and making a contribution through publishing.