This will allow you to reach the people that don't yet know you. This is a contribution that you can make to the unknown. 

In fact they are the things that connect us. This is how the vulnerability and story connects us all. Once we are unafraid to to uniquely us, we get so much marketing power. 

When you leverage your weakness, you can serve at a much higher level. It creates empathy and connection. 

When you express love for someone two things happens. One they accept you offer and love you back. Option 2, they reject your love. But this is interesting. They still feel good that someone desired them. They still feel like they were included. It is partially at your expense because you feel rejected. But in a life of service, this is a small price to pay. In fact the rejection, can teach you self love and strength. 

So if you look at it right, you can win no matter what when you pitch your offers. 

Stop Treating Retreats like Side Chicks. Too many retreat leaders are treating their events as a secondary option. Just like in relationships, its never very good to be half in and half out. Commitment leads to greatness. Here's some ideas on how to respect your offer. 

Looking at your business as a living thing will help understand which type of care it needs. At the infant stage you have to protect it. At the adolescent stage you have to guide it. At the adult stage you need to let it grow into something bigger and better than you. 

Sadhana, Seva and why I hate Facebook ads. Helping other and providing value on a daily basis is my definition of sadhana and seva. 

Sell to the people that don’t know you. 

Out in the big world is where the people that really need you exist. Identifying problems that you can solve, opens you up to the vast marketplace. 

I asked my child hood friend & recording artist Jai-Jagdeesh for some advice on marketing for musicians. She was so generous with her time. She recorded these insights on how to work with Spotify, Youtube, digital publishing and more. This episode is especially useful for mantra music, yoga music and musicians in the wellness industry. 

Please check her out: 

https://www.jaijagdeesh.com/about 

The most successful people know that rejection is one of the most important parts of the process. You can listen in here as I go through the emotional feelings as my original launch fails. I loved in the nba playoffs how Luka Doncic said, everyone talks when they win. Michael Jordan said the same thing. Everyone can talk trash when they're up. But the greats do it even when they're losing. Here I share some of my thoughts about how to handle your feelings when your your yoga retreat launch isn't working. 

There is a method to the growth of every major yoga teacher. It looks like a funnel with free stuff at the top followed by books and classes. Then retreats and teacher trainings. Finally at the bottom is some higher end offer. Listen in as I break it down. If you want to develop your own value ladder come on my retreat and I will show you how. 

casaom.com/mastermind