In this episode of 7 Figure Annuity Sales, host Caleb North delivers a powerful message every agent needs to hear: stop trying to make one annuity do everything. Whether it's a MYGA, FIA, or income rider product, each annuity has a core strength—and your job is to match that strength to your client’s primary need, not chase a “Swiss Army knife” solution.

➡️ In this episode, Caleb breaks down:

• Why trying to cover growth, income, safety, and liquidity in one product often backfires

• The importance of identifying a product’s true purpose—and staying disciplined in how you present it

• How to avoid analysis paralysis when selecting annuities for clients

• Real-world examples of how agents get it wrong—and how to get it right

• A mindset shift that will lead to better client outcomes and cleaner sales

If you're trying to build a business based on clarity, confidence, and consistent results, this episode will help you stop overcomplicating and start strategically positioning the right product for the right reason.