What do people really want?
 Not just a paycheck. Not just a promotion.

They want goodness, truth, beauty, unity…
They want to be seen, respected, and part of something that means something.

In this episode, Dave dives deep into the most misunderstood driver of success in any organization: culture.
From his early days struggling in sales to building a franchise that stood out among hundreds, Dave shares the personal and leadership lessons that shaped his approach to building teams that actually thrive.

You’ll hear:

• Why culture is more important than product
• How to “optimize your personality” as a leader
• The Rich Dad, Poor Dad approach to leadership development
• Why most companies fail before they ever start — because they ignore this one thing

This isn’t about fluff.
 This is about building something that lasts.