The guest of the show this week is Melanie Masarin, the founder of Ghia, which is an insanely delicious non-alcoholic beverage inspired by the Mediterranean and Melanie's grandmother. Melanie is truly a force in the branding world. Prior to launching Ghia, she worked at Dig Inn (now called Dig), American Eagle, and was the head of retail and offline experiences at Glossier and also consulted for a bit before starting Ghia. Melanie and Ghia, among a few other non-alcoholic brands, are really pioneering the non-alcoholic movement and are working on making it easier for those who want to still enjoy, be social, live a full and vibrant life, and don't necessarily want to drink. In this episode we get into Melanie's relationship with alcohol and why her stomach issues were a big part of the reason she stopped drinking, her career journey, and how all of her past and interests led her to fuse them all together with Ghia, her vision for the non-alcoholic space and why a life with less or no alcohol is a life of PRESENCE. 

I want to connect with you guys!! Let's try this Geneva app and see if it works for us! Also, if it's easier DM me! 

This episode is sponsored by OTHERWORLD (literally the best batter for you pancakes you'll ever have - they're also plant-based)  - 15% off with code ACTIVE act check out

Some Questions I Ask:

• What was little Melanie like as a child? (1:53)
• How did you decide to transition from Goldman Sachs into the world of branding? (12:42)
• Why is it that the person who doesn't drink alcohol at a party is the outcast? (21:42)
• What is the thing that you feel that makes you feel the most alive? (39:10)

In This Episode, You Will Learn:

• Melanie talks about the relationship with her grandmother (6:29)
• One of the first things Melanie noticed about American food (11:16)
• About Melanie's role as Creative Director (14:01)
• We've been conditioned to think that alcohol is the life of the parties (22:01)
• Melanie talks about how is her life now that she operates at 100% of her possibilities since she stopped consuming alcohol (33:36)

Resources:

• Ghia website

Connect with Melanie:

• LinkedIn
• Instagram

Let's connect!

• Active Ingredient Instagram
• Sophie Weill Instagram

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