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If you’ve ever said “I suck at marketing” or felt like you just don’t have what it takes to get your business out there, you’re definitely not alone. In this episode, I dig into why so many of us (myself included) feel overwhelmed by marketing and think we’re just not cut out for it. The truth is, marketing can feel like an endless checklist: blog posts, podcasts, newsletters, YouTube, webinars, speaking gigs—the list goes on. But here’s the thing: you don’t need to do it all at once, or even at all. The most important step is to start small, get personal, and focus on communicating who you are, what you do, and who you serve best.

I also share how imposter syndrome creeps into marketing for all of us—yes, even after years in the business—and why it’s crucial to slow down and break things into tiny, actionable steps. Sometimes, what feels basic or obvious to you is brand new to someone else. By explaining things clearly and authentically, you can chip away at that feeling of not being good enough. Practicing your pitch, your content, and your story—whether through a podcast, a blog, or even a five-person webinar—will build your confidence over time.

We talk about how “promotion” isn’t inherently inauthentic or annoying—unless you make it that way. If you’re coming from a place of genuine value, people notice. The biggest hurdle? Just starting. That might mean launching a blog post, sharing a story on social, or asking a handful of people to join you on a webinar. The process is iterative—much like a stand-up comedian refines their material over years, you refine your marketing one step at a time.

To wrap up, I invite you to take action—just one piece of content in the next 24 hours. And if you want to join a community of like-minded creators, check out our WP Minute membership for just $5. If my years of content have brought you value, consider joining us and bringing your perspective to the conversation.

Takeaways & Quotes

• “Start small and tackle that one cornerstone thing you can do really well.”
• Marketing isn’t about doing everything—it’s about telling your story authentically and consistently to the right people.
• Imposter syndrome happens to everyone, but the cure is taking one small step at a time.
• “If you want to sell a thousand, you must sell one first.”
• Practicing your message, even to a small group, is how you gain confidence and build momentum.
• Authenticity and value-driven marketing always win out over being “salesy.”
• “In the age of AI, human stories and genuine engagement matter more than ever.”

Important URLs Mentioned

• WP Minute “Be a Podcast Guest” Free Mini Course: thewpminute.com (Scroll to the footer for the sign-up)
• Join the WP Minute Membership (Slack Community): thewpminute.com/support
• Matt Report: mattreport.com