The Iced Coffee Hour

You Might Also Like: The Partnership Economy


Listen Later

Introducing Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim from The Partnership Economy.

Follow the show: The Partnership Economy

When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave to share her take on building brand-creator trust and how it’s shaping the broader creator economy. As someone who’s worked on the brand, agency, and creator side, she provides a unique perspective on the dynamic between these groups. The conversation begins with a look at content saturation and how promotional overload has amplified the need for authenticity. Dave and Brianna unpack the evolving balance of control in these partnerships as more brands begin to loosen their grip. They also explore how this shift in control is influencing compensation models, with creators now leveraging content control as a bargaining chip. With trust and control so tightly linked to performance, Brianna emphasizes the importance of aligning on KPIs before a campaign begins and why choosing a primary and secondary success metric is a great call. Finally, they close the loop with language. Brianna shares why the words we use can signal how much a brand truly respects its partners and why that distinction matters more than ever.



This podcast episode was produced by Quill.



DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

...more
View all episodesView all episodes
Download on the App Store

The Iced Coffee HourBy Graham Stephan/Jack Selby

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

652 ratings


More shows like The Iced Coffee Hour

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

224,111 Listeners

The Tai Lopez Show by Tai Lopez

The Tai Lopez Show

6,474 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,325 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,679 Listeners

More Plates More Dates by Derek

More Plates More Dates

763 Listeners

The Nick Bare Podcast by Nick Bare

The Nick Bare Podcast

5,731 Listeners

My First Million by Hubspot Media

My First Million

2,611 Listeners

Dumb Money Live by Dumb Money

Dumb Money Live

106 Listeners

Wealthy Way by Ryan Pineda

Wealthy Way

2,127 Listeners

FULL SEND PODCAST by Shots Podcast Network

FULL SEND PODCAST

7,887 Listeners

First Things THRST by Mike Thurston

First Things THRST

89 Listeners

Financial Audit by Caleb Hammer

Financial Audit

607 Listeners

BigDeal by Codie Sanchez

BigDeal

715 Listeners

THIS CAR POD! with Doug DeMuro & Friends! by Doug DeMuro

THIS CAR POD! with Doug DeMuro & Friends!

203 Listeners

Jack Neel Podcast by Jack Neel

Jack Neel Podcast

14 Listeners