Youpreneur: The Profitable Personal Brand Expert Business!

Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads! 

In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing and monetizing his show, and the importance of content quality. Matt shares his insights on creating valuable content, working with sponsors, marketing his podcast, and how he has diversified his revenue streams. 

Episode Timestamps

• [02:23] - Matt's Podcasting Journey
• [08:50] - Marketing and Growing a Podcast
• [17:01] - Business Ecosystem and Diversification
• [22:23] - Live Events and Community Building
• [27:29] - Day-to-Day Life of a Full-Time Podcaster
• [31:09] - Chris' Coaching Corner

Essential Learning Points From This Episode

• Matt's journey to podcasting and shifting focus from blogging and the decision to monetize the podcast and go-all in on podcasting
• The importance of creating great content to fuel podcast growth and marketing strategies Matt implements to promote the show
• Building a value-driven podcast sponsorship model and the significance of diversification in revenue streams
• Why Matt enjoys hosting and participating in live-events and how he uses them to increase audience loyalty 

Important Links & Mentions From This Episode 

• Check Out The Recruiting Future Podcast
• Connect with Matt on LinkedIn
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm.

In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as well as her unique approach to nurturing relationships. Jenni also shares her transition to a work-life balance that focuses on profitability and quality over quantity!

Episode Timestamps

• [03:02] - Building a Business Around Expertise
• [05:01] - The Role of Personality in Business
• [07:45] - Marketing Strategies and Podcasting
• [15:34] - The Importance of Relationships in Business
• [20:08] - Setting Boundaries with Virtual Interactions
• [20:49] - The Importance of Being Helpful
• [22:12] - Leveraging Social Media Platforms
• [27:05] - Building a Business Ecosystem
• [29:41] - Realizing Business Goals and Personal Balance
• [37:33] - Chris' Coaching Corner

Essential Learning Points From This Episode

• The importance of injecting personal personality into the business and how she blends her personality into the company’s brand
• The social media strategy Jenni follows and the differentiation between LinkedIn for professional content and Instagram for personal, behind-the-scenes content
• Jenni’s ecosystem and the importance of having a refined approach where everything aligns well together
• The decision to balance business growth with personal well-being and understanding the value of profitability and working less

Important Links & Mentions From This Episode 

• Check Out Redefining Communications
• Connect with Jenni on LinkedIn
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Are you ready to be inspired by some of the most influential leaders in the industry?

The Long Haul Leader Summit on November 16 & 17, 2024, in Cambridge, England, is bringing together some of the most highly regarded speakers, to share their insights and strategies for lasting success in business!

These thought leaders, made up of some of the most successful entrepreneurs I know, many of whom are bestselling authors and 7-figure business owners, will provide you with the tools and inspiration to navigate both your business and personal life more effectively.

This event is ideal for:

• Entrepreneurs and aspiring leaders who are committed to building lasting legacies and making a meaningful difference in their industries and the communities they serve.​
• Business owners that want to avoid burnout, instead focusing on creating offers that are easy to sell, as well as the space needed to flourish in all aspects of growth.
• Anyone interested in gaining valuable insights and practical strategies for navigating the exciting opportunity that becoming a long haul leader brings to their business and life!

If you resonate with wanting to do business and life the right way, elevating your impact, boosting your income, and becoming a TRUE leader for the long-haul, then this is where you need to be this November.

Ticket prices increase at Midnight on Monday, July 29th and there are just 100 seats available.

Secure your spot today.

I look forward to seeing you there and helping you go the distance in business and life!

-Chris

David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect.

In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million impressions on a monthly basis via Pinterest, and the impact hosting virtual summits has had for his business!

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [03:25] - The Power of Visual Communication in Business
• [04:32] - Leveraging Social Media and Content Creation for Growth
• [06:17] - The Impact of the Pandemic on Online Learning and Growth
• [15:47] - Maximizing Pinterest for Business
• [18:16] - Simplifying to Amplify
• [21:50] - The Power of Doing the Work
• [24:23] - The Magic of Virtual Summits
• [28:04] - Evolving Your Niche for Greater Impact and Profit
• [29:11] - Maximizing Post-Summit Engagement and Segmentation
• [37:44] - The Challenge of Maintaining a Hobby as a Business
• [40:12] - Chris' Coaching Corner: The Missing Piece in David's Ecosystem

Essential Learning Points From This Episode

• The pivotal moment David realized he could monetize his expertise
• Why ‘doing the work’ is the #1 key for business success
• How David runs his virtual summits and the importance of the follow-up
• Learning to separate the hobby and the business

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with David on Instagram
• Check out the Sketch Like an Architect Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

Skye Barbour is a business consultant for 6-figure+ female-led agency owners, helping them stay within their zone of genius, optimize seamless systems and elevate their small, but mighty teams.

In this episode, Chris and Skye discuss how Skye went from excelling in the corporate world, to taking the leap and transitioning to entrepreneurship. Skye highlights the importance of leveraging individual strengths, delegating weaknesses, and the significance of strong relationships when it comes to growing a successful business. 

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [03:09] - Skye's Journey: From Dyslexia to Business Success
• [11:47] - The Power of Relationships in Business and Life
• [16:49] - Skye's Business Ecosystem: From Low Ticket to High Value Offers
• [20:23] - Failures and Lessons Learned
• [21:30] - Scaling Success and Strategic Missteps
• [23:03] - From Self-Sabotage to Recovery
• [27:25] - Embracing the Present: A Day in the Life of Skye Today
• [36:05] - Chris' Coaching Corner: Strategic Advice for Skye

Essential Learning Points From This Episode

• The importance of surrounding yourself with like-minded people
• Overcoming mistakes and turning them into valuable lessons
• Learning to trust your intuition as an entrepreneur
• The beauty of creating a sustainable business and lifestyle

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with Skye on Instagram  
• Check out Skye's Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

Jessica Rose is the Founder of Jewellers Academy, which was created when she was just 19-years old. In this episode, Chris and Jessica discuss Jessica’s journey from starting a brick and mortar business to pivoting to an exclusively online model during the pandemic. 

Jessica shares how she’s created an engaged online community, the importance of growing a team that supports your mission, and how Jessica has used her personal brand to continue scaling the business to new heights. 

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [02:24] - The Journey from Brick and Mortar to Online
• [04:10] - The Challenges and Opportunities of Going Online
• [05:46] - The Importance of Listening to Your Audience
• [06:38] - Utilizing YouTube and Instagram for Growth
• [10:08] - The Evolution of Jess’ Business
• [22:27] - The Role of a Team in Scaling a Business
• [24:49] - The Concept of ‘Luck’ in Business
• [29:05] - The Importance of a Personal Brand
• [30:09] - The Power of Community in Business
• [34:47] - Chris’ Coaching Corner: Strategies for Business Growth

Essential Learning Points From This Episode

• How Jess has evolved with the times to ensure her business doesn’t get left behind
• The challenges Jess faced during the pandemic and how she overcame them
• The importance of building a community and listening to your audience
• Growing a team of people who support your mission

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with Jess on Instagram  
• Check out the Jewellers Academy Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.

Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [03:24] - Transitioning from Mortgage Broker to Marketing Coach
• [05:31] - The 3G Moment: Recognizing the Opportunity
• [06:39] - The Power of Personal Branding
• [07:35] - The Evolution of Platforms and Strategies
• [12:06] - The Journey to Financial Freedom
• [21:28] - Strategic Partnerships and Scaling
• [23:51]  - Work-Life Balance and Personal Routines
• [30:28] - Content Creation Strategies
• [35:47] - Chris' Coaching Corner: Scaling and Diversifying

Essential Learning Points From This Episode

• The power of niching down and going all in
• How to recognise there’s a bigger opportunity available
• Ash’s 1-hour content creation approach
• How to continue scaling a one-man band

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with Ash on Instagram
• Check Out Ash’s Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

Dilly Carter is a professional organizer and founder of Declutter Dollies, an organizing and home-styling service. Dilly is also a BAFTA nominee, x2 bestselling author and a presenter on the BBC hit TV-show, Sort Your Life Out.

In this episode, Chris and Dilly discuss the impact of television exposure, how Dilly has continued to diversify her personal brand offerings, the challenges behind scaling a service-based business, as well as the approach Dilly has to social media and how she markets herself!

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [01:00] - Diving Deep with Dilly Carter: A Personal Brand Journey
• [04:01] - The Power of TV in Elevating Personal Brands
• [15:21] - The Strategic Use of Instagram for Personal Branding
• [21:49] - The Importance of Authenticity in Social Media
• [24:24] - Confidence vs. Imposter Syndrome
• [25:34] - Becoming a Leader in Your Field
• [31:36] - The Art of Scaling Your Business with Quality and Control
• [42:31] - Chris' Coaching Corner: Building a Stronger Business Foundation

Essential Learning Points From This Episode

• Acknowledging that YOU are the go-to person in your field
• Having an authentic approach to social media and how to show your true self
• How to overcome self doubt as an entrepreneur
• Providing opportunities in order to continue scaling your business

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with Dilly on Instagram  
• Check out Dilly's Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

Mandy Rose helps people make more money and work less by using social media and digital products. Mandy has recently made a stunning comeback to the online business world after a decade-long hiatus and is here to tell us all about it!

In this episode, Chris and Mandy discuss her journey to finding her way back to creating a profitable online presence, the challenges she faced when it came to reinventing herself, the importance of aligning business with purpose, her approach to monetizing her expertise and reaching a comfortable 20k months!

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

• [03:50] - Mandy's Decision to Take a Break from the Online Space
• [05:20] - The Struggles and Tragedies Mandy Faced During Her Break
• [08:07] - The Process of Rebuilding and Monetizing Mandy's Online Presence
• [11:30] - Mandy's Reflections on Her Journey and Her Current Success
• [12:28] - The Importance of Aligning Your Work with Your Purpose
• [22:49] - The Power of Low Ticket Digital Products
• [24:37] - The Art of Content Creation and Organic Marketing
• [26:36] - The Risks of Building a Business on Rented Land
• [38:45] - Chris' Coaching Corner: The Importance of Diversifying Platforms

Essential Learning Points From This Episode

• Why your mission and purpose is more important than you may think it is
• Utilizing the power of social media to build an engaged community
• Why it's never too late to start something or pivot
• The risks that comes with building a business on rented land

Important Links & Mentions From This Episode 

• Join Our Deep Dive Planning on April 10th
• Connect with Mandy on Instagram  
• Check out the Wealth Hacker Website
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

In this milestone 500th episode of the Youpreneur podcast, Chris brings his longtime friend, Pat Flynn, back onto the show to discuss their entrepreneurial journeys and the power of consistency in building and maintaining a digital presence. They explore the evolution of their business strategies over the years, the advantages of embracing AI technologies, the importance of creating a community for business success and much more!

Episode Timestamps

• [03:04] - The Evolution of Friendship and Business
• [08:07] - Transitioning from Solo to Team Business
• [13:45] - The Unexpected Success of a Pokemon YouTube Channel
• [18:07] - The Power of Reach and Influence
• [20:40] - A Look Back: Income Reports and Their Impact
• [23:04] - The Power of Storytelling and Positivity
• [30:39] - Exploring the Potential of AI in Content Creation
• [35:25] - The Importance of Community in Business

Essential Learning Points From This Episode

• Learning to delegate and the right time to start building a team
• Insights on community as a business model
• The influence of AI in business operations
• Why storytelling is a key component of entrepreneurship

Important Links & Mentions From This Episode

• Connect with Pat Flynn
• Join the Waitlist for the Next 5K Accelerator Cohort
• Join the Waitlist for the Youpreneur Engine
• Join the Waitlist for Our 2024 Events
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.