Youpreneur: The Profitable Personal Brand Expert Business!

In this episode, Chris invites Mark Leruste onto the show for the first time to discuss his book, Glow in the Dark! They discuss the challenges of launching a book, including marketing and promotion, and the requirements needed to make it on the Sunday Times bestseller list in the UK. 

They also touch on the biggest hurdle Mark experienced on launch day, how he turned it around to play in his favor, as well as the pros and cons of traditional publishing vs. self publishing… plus a whole lot more! If you’re thinking about writing your first (or next!) book, this is a conversation you won’t want to miss. 

Episode Timestamps

• [07:16] - Publishing traditionally, launching in December and what it takes to become a bestseller
• [16:27] - The biggest hurdle Mark experienced on the launch day and how he turned it around into a strong marketing campaign
• [21:05] - Mark’s take on the publishing industry as a whole after going through it
• [30:13] - The original idea for Mark’s book and how it pivoted over time 
• [33:37] - Who Glow in the Dark is for and what it truly focuses on

Essential Learning Points From This Episode

• The pros and cons of traditional publishing vs. self publishing
• How Mark took a situation out of his control and played in his favor during launch week
• Mark’s take on the publishing industry and his advice for people wanting to publish a book traditionally
• Why entrepreneurs need to share their stories more often to transform their business

Important Links & Mentions From This Episode 

• Pick Up a Copy of Glow in the Dark
• Join the Youpreneur Incubator Waitlist
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

As business owners, we always want to be tweaking and trying out new things - even more so when they make our ‘work’ a little easier! 

In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have faced when it comes to generating new leads post-pandemic and how we can stay ahead of the curve during times of disruption and change.

Episode Timestamps

• [05:07] - Using Scorecard marketing for lead generation and customer segmentation
• [20:23] - Challenges entrepreneurs have faced post-pandemic when it comes to generating new leads into our ecosystem
• [24:22] - The importance of being proactive rather than reactive
• [29:58] - Using AI to serve up the right content to your audience based on where they are in their journey

Essential Learning Points From This Episode

• Scorecard marketing and how you can utilize it in your business
• Challenges in marketing and lead generation post-pandemic
• Why entrepreneurs should always be proactive and not reactive in times of change
• The future of marketing and the role AI will play

Important Links & Mentions From This Episode 

• Get 30-Days Free Trial on ScoreApp
• Join the Youpreneur Incubator Waitlist
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Chris invites Mark Schaefer back onto the show to discuss his latest book, Belonging to the Brand, which is all about building a community and how it’s potentially the last great marketing strategy of our time!

They both discuss the importance of accessibility and creating sparks of opportunity for others. They touch on the pandemic and how big brands reacted in the wrong way, as opposed to smaller companies who stuck to their brand, and realized their community was also struggling, which resulted in positive reactions from their audience. Mark also emphasizes why community is more important than we may think it is and how it can be used as a powerful brand marketing opportunity. 

Episode Timestamps

• [03:54] - Why Mark will always keep his doors open for one-to-one meetings
• [10:41] - How we can be heard in today’s busy world and how we can stand out as entrepreneurs
• [14:00] - One of the main reasons Mark decided to write this book
• [15:15:] - How community can be the ultimate marketing strategy without relying on traditional advertising or promotions
• [24:09] - The biggest advantage from a marketing standpoint when it comes to building a community 

Essential Learning Points From This Episode

• The power of building a community and why we should all be focusing more on it
• We’ve never been more connected, yet disconnected in today’s world
• What entrepreneurs can do to stand out and be heard
• How community can be the ultimate marketing strategy without relying on paid advertising

Important Links & Mentions From This Episode 

• Pick Up a Copy of Belonging to the Brand
• Join the Youpreneur Incubator Waitlist
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

If your business isn’t making real money, what you have is a hobby, not a business. In this episode, Chris shares 5 ways you can make more money by doing LESS work - yes you read that right!

He emphasizes the importance of raising your prices and not apologizing for it, why every business must have systems and processes in place, and how to best utilize digital products to bring in passive income. He also discusses how you can scale your business as a Youpreneur and shares some of the key things we did during our program launch last November which made it a huge success. 

Episode Timestamps

• [04:43] - eBooks are still a great way to show your expertise and can easily be sold on different platforms and integrated into your email funnels
• [06:23] - How you can utilize online courses as a way to teach people specific skills or strategies 
• [07:10] - Downloadable digital files such as templates and worksheets enables you to offer a solution to your audience’s problem and provide a clear process for them to follow
• [08:10] - Why membership sites are a great way to move to the one-to-many approach and how they can provide a predictable, recurring income for your business
• [13:17] - The importance of creating a compelling and clarity driven offer for your community
• [16:46] - Creating and launching a new coaching program for success
• [19:05] - Never underestimate the power of the follow up! 

Essential Learning Points From This Episode

• Digital products are a great way to add in extra revenue streams to your ecosystem and doesn't require your time after they’ve been created 
• Why every entrepreneur will have to transition to a one-to-many approach at some point in their journey 
• How to create a group coaching program that is attractive and provides real results for your clients
• The importance of gathering as much feedback as you can post-launch so that you can make sure you make improvements for the next one

Important Links & Mentions From This Episode 

• Join the Youpreneur Incubator Waitlist
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

In this episode, Jason Resnick joins Chris to discuss all things email marketing when it comes to building a profitable business around your expertise. They deep dive into the importance of consistency and why a lot of entrepreneurs struggle with it, as well as Jason’s top tips for testing your list and finding out what works well. 

Jason also emphasizes why it’s vital to offer both free and paid content to your subscribers, and the need for improvement in your email marketing strategy, regardless of how big your email list is or how long you’ve been in the game for! 

Episode Timestamps

• [05:24] - Why entrepreneurs struggle with their email marketing 
• [07:13] - The results Jason saw when he became more consistent
• [13:10] -  The power of repurposing existing content 
• [15:45] - Jason’s top tips for curating new ideas
• [20:18] - How to improve the health of your email list

Essential Learning Points From This Episode

• Why we struggle with email marketing is a mindset thing, not a capability thing
• When you consistently show up, that’s your competitive advantage
• It’s not about how big your list is, it’s about how engaged those people are
• Not being worried about being too ‘salesy’, you’re solving a problem for your audience

Important Links & Mentions From This Episode 

• Check Out Nurture Kit
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

In this episode, Chris invites Michael Hyatt back onto the show to discuss his latest book, Mind Your Mindset which he co-authored with his daughter and CEO of Full Focus, Megan Hyatt Miller. 

They discuss how we can zoom in on challenging ourselves and how to control the narrative that we have as business owners when it comes to problems we face. As well as the opportunities that are presented to us and how to best utilize certain situations that we put ourselves in. 

Episode Timestamps

• [04:12] - Where the idea came from for Mind Your Mindset  
• [11:04] - The science behind how we think and our memories
• [22:19] - Imposter Syndrome and how it plays into our mindset
• [26:37] - The relationship between our language and our thinking
• [31:38] - Michael’s open heart surgery and how he managed his mindset during the recovery stage

Essential Learning Points From This Episode

• How Michael’s coach made him realize his leadership was the issue and the changes he made
• Up to 20% of our memories are likely made up, and up to 70% are distorted in some significant way
• How we can overcome Imposter Syndrome as entrepreneurs 
• The reciprocal relationship between our language and our thinking

Important Links & Mentions From This Episode 

• Pick Up a Copy of Mind Your Mindset
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

The saying “Live Your Best Life” has been thrown around for decades, but what does it actually mean, and more importantly, how do we achieve it? In this episode, Chris invites his very good friend and New York Times best-selling author, Lewis Howes back onto the show to discuss his new book, The Greatness Mindset.

They deep dive into the personal shifts Lewis has experienced over the last couple of years and what they’ve meant to him, as well as healing, having more abundance in our lives as entrepreneurs and a whole lot more! Grab a notebook for this one, you’re going to need it! 

Episode Timestamps

• [03:14] -  Lewis reflects on how he feels with where he is in his life right now
• [07:02] - How Lewis has become more present in everything he does 
• [16:08] -  The shift Lewis experienced in the past 2-years and what it’s done for him and his business
• [20:03] - Why Lewis decided to wait until now to write the book
• [25:51] - The Greatness domain and why Lewis felt he needed to have it
• [28:14] - How content has changed over the past 10-years

Essential Learning Points From This Episode

• The personal shifts Lewis has experienced and what they’ve meant to him
• If something doesn’t authentically align with you, put it off until you’re ready
• Be proud of what you’ve achieved, even if you didn’t hit the main goal
• Why it’s important to change with the times and not get left behind

Important Links & Mentions From This Episode 

• Pick Up a Copy of The Greatness Mind
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Whether you’re just getting started, or you’ve been in the entrepreneurial game for a while, you’ll come to realize that time is your most valuable commodity. A lot of entrepreneurs struggle to say no to opportunities that don’t align with their purpose but feel guilty about turning it down. This is where overwhelm kicks in after you’ve said yes to everything and you simply don’t have enough time in the day to get everything done!

In this episode, Chris invites Yasmine Cheyenne onto the show to discuss her new book, the Sugar Jar: Create Boundaries, Embrace Self-Healing, and Enjoy the Sweet Things in Life. Yasmine explains why entrepreneurs are still struggling with their time, how we can better align ourselves with the opportunities that make sense, how to look after ourselves by setting boundaries and so much more!

Episode Timestamps

• [04:10] - The idea behind the Sugar Jar
• [10:12] - Why are we still struggling with time?
• [13:31] - The reason why you don’t have time for the right opportunities 
• [15:43] - Boundaries create space
• [22:36] - The hardest thing to let go of as entrepreneurs
• [24:06] - The concept of filling up your Sugar Jar

Essential Learning Points From This Episode

• The importance of being clear on the purpose of what you’re doing
• Aligning yourself with opportunities that make sense, and saying no to everything else
• Setting boundaries and sticking to them
• Why we struggle to let go of disappointments

Important Links & Mentions From This Episode 

• Pick Up a Copy of the Sugar Jar
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Wondering how you can make more money and change the world? You’re in luck! In this episode, Chris invites Amy Porterfield back onto the show to talk all about her latest book, Two Weeks Notice!

They take a trip down memory lane and reminisce about their 15-year friendship, Amy explains why she decided to write the book and compile all of her experiences to help others, and so much more!

Episode Timestamps

• [04:07] - Relationships should be treasured, not used
• [08:24] - Amy’s success over the years and what she thinks of it
• [10:33] - The reason behind Two Weeks Notice
• [12:24] - Amy’s biggest mindset shift
• [16:07] - How Amy has kept her business model simple and streamlined
• [20:18] - The roadmap included in the book
• [22:17] - The most fun Amy has had during her entrepreneurial journey
• [23:45] - The worst time Amy went through as an entrepreneur 
• [25:35] - Amy’s advice for creating more opportunities

Essential Learning Points From This Episode

• The difference between ‘deal’ friends and real friends
• How Amy has gotten to where she is today 
• Why you need to ‘unboss’ yourself early on in your journey
• Having a simple business model vs. having too many offerings
• The key lessons Amy has learned and how they’ve shaped her business

Important Links & Mentions From This Episode 

• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Amy’s New Book: Two Weeks Notice
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

When it comes to starting new ventures and pivoting, when is enough, enough? There’s only so much bandwidth one person has and there comes a time when you need to make the decision of stepping back and just focus on the one thing that fulfills you. 

In this episode, Chris invites Ryan Lee back onto the show after 7 years! They discuss pivoting, burnout, starting new companies, selling old companies, why entrepreneurs should be streamlining things, how to sell effectively and Ryan’s decision to go full circle on his personal brand.

Episode Timestamps

• [04:32] - Why you shouldn’t have the hustle and grind mentality
• [10:04] - Low margins and why it means something’s broken 
• [12:04] - Ryan’s previous struggles and where the idea of his nutrition company came from
• [17:42] - Balancing multiple companies and when Ryan realized it was too much
• [25:10] - Why we need to act more like human beings and not sales machines
• [28:00] - Ryan’s plan for generating income during this new chapter

Essential Learning Points From This Episode

• Going against the hustle and grind mentality
• Entrepreneurs wanting more but are failing to take care of their people
• Ryan’s experience with burnout and wanting to create something fun
• People will do business with who they like, know and trust
• It’s not about being better, it’s about being different

Important Links & Mentions From This Episode 

• Go Show Ryan Some Love! 
• Take the Next Step Business Assessment
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive