There's so much to think about when it comes to branding yourself and branding your business. I wish I'd known Rachel Dunham back when I started Yogahealer. Luckily, she's here now to make the process easier for you.

What you'll get out of tuning in:

• The power of branding
• How to be authentic and have influence
• What it looks like to stay connected in a digital world
• How influence starts from the outside in
• Why a beautiful brand isn't enough
• What defines us as a company or brand doesn't define us as an individual
• How women can discover their purpose and themselves through their evolving life's work and/or business

Links Mentioned in Episode:

• The power of branding
• Your Brand Therapy
• Rachel's Facebook
• Rachel's Instagram
• Have a conversation
• Free Master Class

Timestamps:

• 0:26-7:16 - Why you need to show who you truly are in order to attract the people you want to work with.
• 7:16-15:12 - How personal branding differs from business branding.
• 18:29-23:08 - How to accurately identify and portray your brand.
• 23:08-28:30 - Why consistency is key to branding.
• 28:30-30:23 - How to separate business from personal on social media.
• 30:23-37:22 - Where the personal and professional overlap.

Favorite Quotes:

• "You don't need to be everything to everybody." —- Rachel Dunham
• "It's not just the visual. It should elicit emotion. It's how people view you." —- Rachel Dunham
• "Don't limit yourself and box yourself in by just what you do in your business." —- Rachel Dunham
• "You can't really mess up when you're being true to yourself. —- Rachel Dunham

Guest BIO:

Rachel is the owner and founder of Brand Therapy®, a creative company dedicated to supporting change-agents by providing them the confidence to communicate their message in a bigger, more beautiful way. She has spent the last decade collaborating with and building brands for some of the top transformational, multi-million dollar leaders in the coaching and healing industries. Rachel believes that by allowing your unique style to shine through in your brand, you can connect with others on a deeper and more emotional level. And, she is passionate about helping women build their self-confidence and self-love through visual expression. Connect with Rachel on her website and facebook.