The Revenue Formula

Your champion is probably fake (With Gal Aga)


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Your main contact is not your champion. You champion might not be an experienced buyer. And the list goes on.

The problem is: not getting this right can really hurt your ability to bring in newbiz revenue.

That's why we invited Gal Aga from Aligned. Not only did he post a kick-ass meme on this problem, but he also has worked extensively with AEs and run into this problem too often.

  • (00:00) - Introduction
  • (01:56) - The Israeli Tech Ecosystem
  • (04:35) - Understanding the Role of a Champion
  • (08:15) - Champion Enablement Strategies
  • (13:27) - Multi-Threading in Sales
  • (18:08) - Executive Buy-In and Business Cases
  • (23:06) - Navigating Executive Involvement in Sales
  • (23:50) - Building Trust with Your Champion
  • (26:38) - Understanding Buyer Dynamics
  • (27:10) - The Role of Professional Buyers
  • (28:47) - Collaborative Decision Making
  • (29:15) - Avoiding Transactional Sales
  • (30:58) - Managing Internal and External Stakeholders
  • (31:38) - Modern Sales Strategies
  • (41:43) - The Future of Transactional Selling
  • (45:27) - Final Thoughts and Takeaways

  • This episode is brought to you by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn

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