Consulting Offers with James Kemp In this podcast episode 54, Russell Pearson welcomes the guest, James Kemp, to discuss the art of making compelling offers for consultants. They emphasize that a great offer comprises three key components: a clear promise, a well-structured plan to fulfill that promise, and pricing that reflects the value of the promise. The conversation also delves into the importance of making offers that are easy for clients to grasp, focusing on solving a specific problem rather than overwhelming them with multiple solutions. Furthermore, they explore the significance of understanding your clients' current situation and being flexible in your offers, allowing for adaptations based on market conditions and client needs. Overall, the podcast emphasizes the critical role of crafting effective offers and the need for consultants to continually adapt their offerings to stay relevant in the market. Visit his website here: https://swipemymarketing.com/

Visit this website to download the free guide: https://russellpearsonprograms.com/

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

The Future of Consulting with Alan Weiss

In this episode 53, Russell Pearson talks with Alan Weiss, one of the world's most famous consultants, discussing topics such as whether one should specialize or generalize as a consultant in a constantly changing world, emphasizing the need for generalization, embracing the fact that there is no "new normal," and finding opportunities in disruption and volatility, while also addressing the role of artificial intelligence and the importance of excellent language skills, resilience, and humor for consultants, as well as the future of the consulting industry moving towards smaller, more agile, solo consultants or boutique firms. Alan also highlights the significance of market-oriented thinking, the power of being a process consultant, and sector options like healthcare, talent management, and hospitality, concluding with the idea that the real value in consulting lies in the diagnostic process before project engagement.

Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations.

He has served on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, Festival Ballet, chaired the Newport International Film Festival, and been president of the board of directors of Festival Ballet Providence.

Visit  his website here: https://alanweiss.com/ Visit this website to download the free guide: https://russellpearsonprograms.com/

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Branding for Consultants with Kate Toon

In this podcast episode 52, Russell Pearson had a conversation with Kate Toon, an award-winning business mentor and digital marketing coach, where we discussed strategies for consultants to enhance their brand, including building trust through sharing real-life experiences, celebrating others' success, and being diverse in networking both online and offline. Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.

Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.

Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.

Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).

She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. Visit her website: https://www.katetoon.com/ Grab the book here: https://amzn.to/3ZvEIhf For more resources, visit here: https://www.russellpearsonprograms.com

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How to influence as a Consultant with Michael McQueen

On this podcast episode 51, I'm joined by Michael McQueen, who's about to release his 10th book titled "Mind Stuck: Mastering the Art of Changing Minds," in which he delves into the psychology of stubbornness and explores why people resist change even when they know they should. We discuss the challenges of navigating a world increasingly divided into binary beliefs and the importance of understanding the loss that often underlies resistance to change. Michael emphasizes the significance of building credibility and trust (ethos) when trying to persuade others and offers valuable insights into using questions to shift perspectives, all while ensuring that people feel they arrive at the decision to change on their own terms.

Michael McQueen is a multi-award winning speaker, trend forecaster and bestselling author of 9 books.

With clients including KPMG, Pepsi and Cisco, he has helped some of the world’s most successful brands navigate disruption and maintain momentum.

In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Dr. John Maxwell and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations.

Having been formerly named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame. You can find more information about the book at mindstuck.net  or visit Michael McQueen's website at michaelmcqueen.net Mindstuck: Mastering the Art of Changing Minds: https://amzn.to/3rDCsrv You can also download Free Guide takes you through the steps to  engage clients retainers and contracts here: russellpearsonprograms.com

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

When to hustle as a Consultant

In this podcast episode 50, Russell Pearson discusses the importance of having prospects and paid client work in your consulting business to ensure its success, especially during times when you may be low on work or facing financial challenges. He emphasizes the need to actively manage your business by diarizing tasks that are important but not urgent, such as tax planning and bookkeeping, to avoid common pitfalls and maintain a thriving consultancy.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

10 Things you need to know to make money as a Consultant

In this podcast episode 49, Russell Pearson discusses 10 key considerations for making money as a consultant, including choosing the format of work, setting fees, determining the number of clients to work with, deciding how often to get paid, and defining how clients can access your services. He also addresses aspects like where you want to work, your delivery hours, the level of tailoring for your services, identifying your target audience, and understanding their buying processes. He emphasizes the importance of aligning these choices with your desired lifestyle as a consultant. Download the worksheet here: https://russellpearson.com/pdf/ignite-money.pdf Visit this website to download the free guide: https://russellpearsonprograms.com/

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

The Consulting Advice Buyers Journey

In this podcast episode 48, Russell Pearson discusses the importance of transitioning from an old sales process to a more effective advisory approach when engaging clients. He emphasizes the need for consultants to build trust and authority with clients from day one, highlighting the difference between a service-based approach and an advisory approach. Pearson also outlines a six-step pipeline process for moving potential clients from awareness to decision, emphasizing the importance of collaboration and providing value throughout the sales process to set the stage for successful client relationships and great work. Visit the future of website strategy: https://russellpearsonprograms.com/future-websites/

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Treating Consulting Leads like GOLD

In this podcast episode 47, Russell Pearson discusses the importance of effectively managing leads in a consulting business by listening to potential clients, asking for next steps, collaborating on solutions, and avoiding the common mistake of sending lonely proposals, all to ensure the best opportunities are realized from every lead that comes in.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Consultant Imposter Syndrome with Alisa Cohn

In this podcast episode 45, Russell Pearson had an insightful conversation with executive coach Alisa Cohn about overcoming imposter syndrome, building self-confidence, and the importance of taking steps outside of one's comfort zone in the consulting and business world. They discussed strategies such as creating a "highlight reel" of past achievements to boost confidence, gradually expanding comfort zones by tackling challenges just beyond current capabilities, and the parallels between building physical strength and building confidence. Alisa also shared her experiences and expertise on these topics, emphasizing the significance of resilience and strategic prioritization in professional growth. 

Alisa Cohn is an Executive Coach who has worked with C-suite executives at prominent startups (such as Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch) and Fortune 500 companies (including Dell, IBM, Microsoft, Google, Pfizer, Calvin Klein and Hitachi.) She is the author of the 2022 Independent Press Award-winning book From Start-up to Grown-up and podcast host of the same name, which provides insights and tools for the journey founders (and all leaders) must go through as they scale their leadership.

She was named the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards and ranked globally as the #1 Global Guru for the past three years by Global Gurus Research Organization. A sought-after speaker, Alisa was named one of the top 100 leadership speakers by Inc. She has keynoted events for IBM, PwC, Dell, and Citi. She is the executive coach for Runway, the incubator at Cornell’s New York City campus. She is a regular contributor to the Harvard Business Review, Forbes, and Inc, and she's been featured as an expert on BBC World News and in the New York Times and the Wall Street Journal. She is an angel investor and a Broadway investor.

You can download Alisa’s 5 Scripts for Delicate Conversations at www.alisacohn.com/scripts. Buy Alisa’s book here and check out her podcast. You can follow her on twitter & instagram @AlisaCohn. More about Alisa at alisacohn.com Recommended book: https://thankyou.co/pages/chapter-one-1

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Consulting Success with Marshall GoldSmith

In this podcast episode 44, Russell Pearson had the privilege of interviewing Marshall GoldSmith, a renowned expert in leadership and coaching. They discussed the importance of credibility for consultants, emphasizing that credibility must be both earned through competence and recognized through effective self-promotion. Marshall highlighted the significance of connecting higher aspirations with brand development, achievement, and enjoying the process of life itself. He urged consultants to avoid becoming ego-attached to results and to embrace the present moment, drawing insightful lessons from various anecdotes and experiences throughout the conversation

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.