Most of us were never taught how financing actually works. We nod along when APR or compound interest comes up, hoping no one asks follow-up questions.

Blake answers all the “dumb” questions we’re secretly asking, from how traditional medical credit cards come with hidden fees and high interest, frustrating both patients and providers. PatientFi was built to offer a friendlier, more transparent way to pay, helping patients say yes to the care they want.

Monthly payments can shift everything. When patients know they can enjoy results now and pay over time—without compounding interest or surprise penalties—they’re more likely to move forward. And it’s not just for those on a budget; even wealthy patients like keeping their cash free.

Blake breaks down what practices pay per transaction with PatientFi, how risk-based pricing works, and why offering financing early leads to happier patients and more conversions. For coordinators, it means less stress over budgets and more time booking excited patients.

Still skeptical about offering financing? Blake shares a few reality checks that might change your mind.

Book a demo for PatientFi

SHE DID WHAT?
Got a wild customer service story or a sticky patient situation to share? If your tale makes it into our "She did what?" segment, we'll send a thank you gift you'll actually love. Promise, no cheap swag here. Send us a message or voicemail at practicelandpodcast.com.

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HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi
Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing
Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. 

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Katie McMurran & Spencer Clarkson
Theme music: Full Time Job, MindmeCover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io