Your First Thousand Clients with Mitch Russo

Robert Plank started marketing useful digital tools for people all over the world when he was in high school. Since then, he has built 25 to 30 renowned courses over the past eight years. Today, Robert continues to succeed at creating new marketing tools at different price points for all types of people including Backup Creator and Membership Cube. In addition to creating valuable software, Robert also hosts his own podcast, Marketer of the Day, where he speaks with a number of the internet’s top marketers and entrepreneurs.

Resources Mentioned in This Episode:

• Backup Creator
• More of Robert's Products
• Robert's Blog
• Membership Cube

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join Your First Thousand Clients Community today:

• mitchrusso.com
• Mitch Russo LinkedIn

Robert Plank started marketing useful digital tools for people all over the world when he was in high school. Since then, he has built 25 to 30 renowned courses over the past eight years. Today, Robert continues to succeed at creating new marketing tools at different price points for all types of people including Backup Creator and Membership Cube. In addition to creating valuable software, Robert also hosts his own podcast, Marketer of the Day, where he speaks with a number of the internet’s top marketers and entrepreneurs.

Resources Mentioned in This Episode:

• Backup Creator
• More of Robert's Products
• Robert's Blog
• Membership Cube

• Here’s How »

• mitchrusso.com
• Mitch Russo LinkedIn

Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

Resources Mentioned in This Episode:

• Perry's Website
• Perry's 30-Day Reboot
• More of Perry's Products
• 80/20 Curve
• 80/20 Sales and Marketing by Perry Marshall
• 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch
• Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
• Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall
• Evolution 2.0: Breaking the Deadlock Between Darwin and Design by Perry Marshall

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join Your First Thousand Clients Community today:

• mitchrusso.com
• Mitch Russo LinkedIn

Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

Resources Mentioned in This Episode:

• Perry's Website
• Perry's 30-Day Reboot
• More of Perry's Products
• 80/20 Curve
• 80/20 Sales and Marketing by Perry Marshall
• 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch
• Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
• Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall
• Evolution 2.0: Breaking the Deadlock Between Darwin and Design by Perry Marshall

• Here’s How »

• mitchrusso.com
• Mitch Russo LinkedIn

Steve Aitchison has a digital following of over 4 million people. He has combined his background in personal development with his expertise in social media, blogging, coaching to build his program, Your Digital Formula. Steve also utilizes social media as a way to inspire others to take an interest in their personal development, health, and success.

In this episode, we will be discussing:

• Growing a small product in a particular space
• The start of Steve’s first large project
• Steve’s utilization of Facebook to expand his self-help audience
• The moment Steve discovered the “Digital Formula”
• How Steve adapts to Facebook’s changes
• Steve’s secret formula for creating viral videos
• The importance of making your content good from the very start
• How to make videos that can be repurposed
• Knowing the approaches that work for you

Resources Mentioned in This Episode:

• Your Digital Formula
• Coupon Code: Mitch
• Guided Mind
• Steve's Facebook Videos
• Audioblocks
• Videoblocks
• Dreamstime
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join Your First Thousand Clients Community today:

• mitchrusso.com
• Mitch Russo LinkedIn

Steve Aitchison has a digital following of over 4 million people. He has combined his background in personal development with his expertise in social media, blogging, coaching to build his program, Your Digital Formula. Steve also utilizes social media as a way to inspire others to take an interest in their personal development, health, and success.

In this episode, we will be discussing:

• Growing a small product in a particular space
• The start of Steve’s first large project
• Steve’s utilization of Facebook to expand his self-help audience
• The moment Steve discovered the “Digital Formula”
• How Steve adapts to Facebook’s changes
• Steve’s secret formula for creating viral videos
• The importance of making your content good from the very start
• How to make videos that can be repurposed
• Knowing the approaches that work for you

Resources Mentioned in This Episode:

• Your Digital Formula
  Coupon Code: Mitch
• Guided Mind
• Steve's Facebook Videos
• Audioblocks
• Videoblocks
• Dreamstime
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

• Here’s How »

• mitchrusso.com
• Mitch Russo LinkedIn

Bernadette L. Harris is a tax and forensic accountant, #1 best-selling author, business strategist, keynote speaker, and trainer committed to “Keeping Small Business In Business”. In addition to her coaching and speaking practice, Bernadette runs a tax and forensic accounting firm, By The Book Accounting. That business has allowed her to help thousands of entrepreneurs across the country start, run, and grow thriving ventures.

In this episode, we will be discussing:

• The emotional pieces that built Bernadette’s career
• How insider theft hurts people and businesses
• Why business owners often deny that theft is happening to them
• How Bernadette scaled her business
• Examples of different types of fraud
• Signs that someone could be committing fraud in your business
• How to assess if someone in your business is committing theft
• The steps to take after you discover fraud in your business
• The actions that are taken against people who commit theft in the workplace
• Why Bernadette wants to see fewer businesses fail 

Resources Mentioned in This Episode:

• Business Blueprint 2.0: A Guide To Starting & Running Your Business THE RIGHT WAY! by Bernadette Harris
• Did You Hire a Fraud?: Solid Safeguards to Prevent Insider Theft by Bernadette Harris
• By the Book Accounting

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join Your First Thousand Clients Community today:

• mitchrusso.com
• Mitch Russo LinkedIn

Bernadette L. Harris is a tax and forensic accountant, #1 best-selling author, business strategist, keynote speaker, and trainer committed to “Keeping Small Business In Business”. In addition to her coaching and speaking practice, Bernadette runs a tax and forensic accounting firm, By The Book Accounting. That business has allowed her to help thousands of entrepreneurs across the country start, run, and grow thriving ventures.

In this episode, we will be discussing:

• The emotional pieces that built Bernadette’s career
• How insider theft hurts people and businesses
• Why business owners often deny that theft is happening to them
• How Bernadette scaled her business
• Examples of different types of fraud
• Signs that someone could be committing fraud in your business
• How to assess if someone in your business is committing theft
• The steps to take after you discover fraud in your business
• The actions that are taken against people who commit theft in the workplace
• Why Bernadette wants to see fewer businesses fail 

Resources Mentioned in This Episode:

• Business Blueprint 2.0: A Guide To Starting & Running Your Business THE RIGHT WAY! by Bernadette Harris
• Did You Hire a Fraud?: Solid Safeguards to Prevent Insider Theft by Bernadette Harris
• By the Book Accounting

• Here’s How »

• mitchrusso.com
• Mitch Russo LinkedIn

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.

In this episode, we will be discussing:

• Driving people to your business by smart marketing
• Why “search” is the most important channel to your website
• Search optimizing your website with keywords
• Understanding both halves of the equation, marketing and customers
• Improving old content rather than writing new content
• The functionality of Mitch’s websites
• Guiding the visitor’s attention with simplification
• Knowing the importance of testimonials
• The benefit of sprinkling your strongest evidence throughout your website
• Utilizing your website to have a conversation with your consumers

Resources Mentioned in This Episode:

• Keyword Tool
• Google AdWords
• ClickFunnels
• Power Tribes
• Orbit Media Studios
• Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina
• Andy's Podcast
• Andy's Linkedin

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join Your First Thousand Clients Community today:

• mitchrusso.com
• Mitch Russo LinkedIn

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.

In this episode, we will be discussing:

• Driving people to your business by smart marketing
• Why “search” is the most important channel to your website
• Search optimizing your website with keywords
• Understanding both halves of the equation, marketing and customers
• Improving old content rather than writing new content
• The functionality of Mitch’s websites
• Guiding the visitor’s attention with simplification
• Knowing the importance of testimonials
• The benefit of sprinkling your strongest evidence throughout your website
• Utilizing your website to have a conversation with your consumers

Resources Mentioned in This Episode:

• Keyword Tool
• Google AdWords
• ClickFunnels
• Power Tribes
• Orbit Media Studios
• Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina
• Andy's Podcast
• Andy's Linkedin

• Here’s How »

• mitchrusso.com
• Mitch Russo LinkedIn