The Revenue Formula

Your guide to go-to-market trends in 2025

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Will growth return? How will AI influence GTM?

There's so many questions as we near the end of 2024. In today's episode, we cover the key trends and predictions for 2025.

  • (00:00) - Introduction
  • (01:21) - Go-to-Market Trends for 2025
  • (02:21) - But first: Will we see more growth next year?
  • (04:17) - AI's Impact on Sales and Hiring
  • (08:24) - More sales roles
  • (12:34) - The rise of AI agencies
  • (16:31) - GTM Engineers
  • (21:53) - Teams of 20 will beat teams of 200
  • (29:03) - Branding in the Age of AI
  • (33:44) - Conclusion and New Year Wishes

    • This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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