The Revenue Formula

Your guide to go-to-market trends in 2025

Listen Later

Will growth return? How will AI influence GTM?

There's so many questions as we near the end of 2024. In today's episode, we cover the key trends and predictions for 2025.

  • (00:00) - Introduction
  • (01:21) - Go-to-Market Trends for 2025
  • (02:21) - But first: Will we see more growth next year?
  • (04:17) - AI's Impact on Sales and Hiring
  • (08:24) - More sales roles
  • (12:34) - The rise of AI agencies
  • (16:31) - GTM Engineers
  • (21:53) - Teams of 20 will beat teams of 200
  • (29:03) - Branding in the Age of AI
  • (33:44) - Conclusion and New Year Wishes

    • This episode is brought to you by by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    8 ratings

    More shows like The Revenue Formula

    View all
    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

    The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

    548 Listeners

    The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

    The Official SaaStr Podcast: SaaS | Founders | Investors

    179 Listeners

    Making Sense with Sam Harris by Sam Harris

    Making Sense with Sam Harris

    26,414 Listeners

    Pivot by New York Magazine

    Pivot

    9,744 Listeners

    Founders by David Senra

    Founders

    2,194 Listeners

    Børsen Morgenbriefing by Børsen

    Børsen Morgenbriefing

    20 Listeners

    My First Million by Hubspot Media

    My First Million

    2,662 Listeners

    Dwarkesh Podcast by Dwarkesh Patel

    Dwarkesh Podcast

    564 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,501 Listeners

    The Rest Is Politics by Goalhanger

    The Rest Is Politics

    3,804 Listeners

    The Town with Matthew Belloni by The Ringer

    The Town with Matthew Belloni

    1,125 Listeners

    Revenue Builders by Force Management

    Revenue Builders

    170 Listeners

    The RevOps Review by Cognism

    The RevOps Review

    3 Listeners

    RevOps Lab by Weflow

    RevOps Lab

    1 Listeners

    GTM Science - A show for GTM and RevOps leaders by Union Square Consulting

    GTM Science - A show for GTM and RevOps leaders

    3 Listeners