The Revenue Formula

Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)

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If there's something we all love, it's to root for david beating goliath.

And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.

Naturally, we asked Marty to share their playbook.

  • (00:00) - Introduction
  • (01:17) - The Motivation Behind Building Pylon
  • (01:52) - The Journey to Becoming A-List
  • (02:19) - Board Games and Strategic Thinking
  • (04:16) - Targeting a Massive Market
  • (09:46) - Building the First Product
  • (11:42) - Competing with Giants
  • (18:59) - Product Development and Marketing Strategies
  • (26:35) - Embracing a Heavy Debate Culture
  • (29:24) - Leveraging LinkedIn for Business Growth
  • (38:22) - Scaling Sales and Hiring Strategies
  • (42:31) - Navigating AI in Customer Support
  • (47:59) - Reflecting on Business Learnings and Future Plans


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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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