Niche down and stand out! We'll talk about the importance of doing two kinds of niching: choosing one thing to focus on in your business, and niching to a very specific ideal client.
Turning your business into a business requires picking a lane. We're talking about choosing one area to focus on, like coaching or one on one clients, and building that to 100K before you move on to the next thing. A lane is what you're monetizing.
The reason for this is that you must become a business owner with a business owner's mindset first, before you move on to another lane.
Once you master one lane, you'll realize the systems and strategies are the same for the next one. But mastering those systems and strategies is crucial and needs to come first.
If you're the only person who can do it, it's a job, not a business. We talk about scaling your business and what exactly that means, especially for a one on one client business. And we'll talk about the strategies you'll employ, namely building relationshiops, with whatever lane you pick first.