What sets a personal brand photographer apart from a general photographer who does portraits, and weddings and senior photos and family photos?

Building a brand

Often we’re trying to tell a story - or maybe many possible stories, in one image.

We want to create some sort of emotional connection with the viewer.

And we want the images to “feel” right. To represent your brand image.

One of the questions I ask you in the planning process is what do you want prospective clients to feel when they think of your brand?

So then as we’re crafting the plan for your photo shoot, we’re taking your brand vision, your ideal client’s emotions, and the “vibe” you want to give off into consideration when we work out the rough plan.

Why I rented an Escalade for a recent photo shoot

Why for those things that aren’t specifically related to your business, we need to be consistent.

So are your photos on Brand?

Do they evoke the right emotions in your ideal client?

Do they align with your brand message?

Are they consistent with who you want to be?

Hear some personal branding space from the host of two podcasts and the author of an upcoming book - Andy Storch. He's an expert in talent development and a personal brand coach.

Why your personal brand is the last brand you'll ever build

Andy's take on personal branding in the corporate space

What you can do over the next 6 months to start elevating your brand

Your personal brand outside the workplace

Why personal branding is so powerful in the modern world

Examples of Stellar personal branders

Tips on networking and making connections with Dream people

Why curiosity is an underrated strength and skill

Why leaving a review for people will help you build your brand

The power of Social media in building relationships

https://www.linkedin.com/in/andystorch/

https://www.instagram.com/andy_storch/

https://andystorch.com/

Why do people make purchasing decisions? Emotions.

Because they think it will make them happy.

That they’ll get more value out of the thing or service they bought than what they spent.

Do most people connect on a deeper level to people, or to business entities?

If you can build your brand to show who you are as a person, including what you love, what drives you nuts, the things you do and the places you go, all centered around an area of skill and expertise, people really start to LIKE YOU.

When they go to make a purchasing decision or an investment in the area you serve - you are likely their first choice.

This also works for your employees, or team members if you are an employee that leads others.

You can even amplify this effect by helping your employees build their personal brands.

Michele Williams jumped on a live video chat with me during the COVID pandemic, and now I'm pleased to share that discussion in this podcast episode.

Learn about Michele's "Shadow Powers" Group

Learn how Fear is holding you back from your best life

Hear stories from the "Do What Freaks You Out" Tour

Hear Michele's tips on how to push past your comfort zone

Get Clear on what you are responsible for

Ways to create a positive mindset

"There is no amount of preparation or research that can take the place of courage."

Vincent Pugliese's Total Life Freedom Group

What do you think of when you hear the work “Marketing’?

I don’t consider myself an expert in relationship marketing. I consider my marketing the “I know a guy” strategy.

It took me a long time to get the “Social” part of social media. I was one that made fun of twitter because in my mind nobody wants to know you’re at starbucks getting a coffee.

What do people naturally ask when you first meet? “So, What do you do?”

Learn how to answer that to start a dialogue, and possibly a relationship

The consistency and the method I use are the things people in my network reach out to me to learn.

I share the tools I use to manage and execute my networking strategy

So when people in my network are talking to someone I don't know, and the idea of photos come up, what do they often say?

I Know a guy…..

Relationship marketing. I’m not perfect at it. But it’s my primary marketing plan. It helped me build my career, and it’s how I’m building my business.

Best-selling author Rachel Richards, a.k.a The "Money Honey", shares her tips on Personal finance. Why should you listen - shes a financial advisor who retired at 27!

The 2 ways to save more money

Active vs. Passive Income

How to delegate work in your business to make more money

Why accountability is important to benefit from the knowledge you gain

Here's the deal: Its hard to build a personal brand when you're saddled with debt. It limits your options. Rachel makes personal finance interesting.

Get Rachel's Passive Income Starter Kit for free here: https://www.moneyhoneyrachel.com/bonus

Get her books on Amazon:

Money Honey

Passive Income, Aggressive Retirement

Do you think personal branding only applies to "influencers", celebrities, or entrepreneurs? Think again.

Your Personal brand can create opportunities in your career too! In this episode I share why personal branding is essential to career success.

I also share my 8 tips to maximize your personal brand at work:

SHow up consistently. Both in attendance, but in the way you show up.

Look the part. Part of this is your mindset, and part of this is other people’s mindset.

Help others succeed.

Engage in Self-Learning

Network - As the old saying goes - your network is your net worth.

Publish Content.

Create a personal website

Periodically google yourself.

What's your personal brand strategy?

Aaron Hunt talks to Caitlin Backeris about designing your brand strategy:

Creating a brand strategy roadmap

What kinds of things go into a brand strategy?

How Brand Strategy enhances your customer experience

What to do before you work with a brand strategist - or a photographer

The most common misconception when building a brand strategy

Cait's great tip on how to connect with your ideal client when putting yourself out there on social media

Why brand strategy is not a "one and done" exercise

If you're not speaking to someone specific, you're speaking to no-one.

Have you even defined your Ideal Client Avatar (ICA)? Including her hopes, dreams, fears, like, dislikes, and brands that inspire her?

Do you think about your ICA when you're creating your content?

Does your personality naturally speak to your niche?

Putting some thought into these questions is important not only for your brand copy, but also for creating awesome, on-brand images. If you understand WHO your ideal client is, it gets easier to speak directly to them.

Want to learn how to write words that sell? Of course you do! "Anywhere you have words that represent your brand, that is copy." Copywriting is the art and science of writing words that tell stories that specifically hone in on your personal brand AND connect to your ideal clients.

Kelsey Formost is a former actress that teaches you how to think like a copywriter so you can succeed in your business again and again.

From being an actress on an emmy-nominated show to writing with an Oscar-winning writer, Kelsey has studied how words connect with audiences her entire career

Learn

the science of specific ways you can learn to write better copy, even getting one brilliant hack to ethically benefit from your competitors reviews!

The importance of copy, emotion, AND visual story telling

Two proven ways to connect through stories

How you can learn the skills to ENJOY writing for your business