Your Personal Brand

Your Personal Brand

By Aaron HuntBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
Download on the App Store

Your Personal Brand episodes

  • Episode 45 - All About Headshots with Seshu
    In this episode Aaron talks to Seshu, a headshot Photographer - Connecticut Headshots. We met over 2 years ago when I jumped over from film to digital and decided I wanted to do photography full time.
    The headshot is sort of the quintessential personal branding photo. Topics we'll cover:
    How "headshots save you time and increase revenue".
    What makes a good headshot?
    What are some of the keys to Seshu's success building his brand?
    Seshu's top tips to elevate your personal brand
    Connecticut Headshots Website
    Find Seshu on Facebook here.
    Seshu's Instagram account: @ctheadshots
    30 min
  • Episode 44 - Don't Let Objections Hold You Back
    Are you letting these common objections hold you back when it comes to building your personal brand?
    Personal branding is about helping you grow your business. It's about making a better connection and letting the people who need your services and need the things that you bring to the world: your super powers, as I often call them.
    It's letting your ideal clients connect with you so that they can actually make the decision to work with you because it's better for them.
    So if you're saying any of these kinds of things that I cover in this episode, remember it's doing two things. It's holding you back from the impact that you want to make in the world. And more importantly, it's withholding your services from the people who really need you the most.
    The most common objections I hear are:
    I don't like having my photo taken
    I can't afford to have professional photos done
    What I do isn't all that interesting
    I want to lose some weight first
    I don't know what to do in front of a camera
    16 min
  • Episode 43 - Jake Smith from Bearded Lens Photography
    Jake Smith is a personal brand photographer from Orlando, Florida. Aaron and Jake talk about his business and brand, including the following topics:
    Bearded Lens Photo and Create More Now
    Personal branding personified - Bearded Lens
    What was the drive behind launching the podcast
    How Jake got into taking photos in the very cool music scene in Orlando.
    Jake's tips for people who are thinking of getting professional photos for their personal brand.
    What’s been his favorite photo shoot?
    Jake's perspective of why male photographers are rare in personal branding.
    And then Jake turns the tables on Aaron and asks a few questions as well!
    https://selflesslovefoundation.org/
    Jake's podcast: Create More Now
    Jake's portfolio of "The Unsigned Artist"
    Jake's website: Bearded Lens Photography
    32 min
  • Episode 42 - The Content Creation Waterfall
    In this episode, I share my journey from starting to post content consistently to building a content generation engine for my business.
    Here are the steps along my journey:
    Step 1: Start With Your Hero Piece of Content and Platform
    Step 2: Pick a Secondary Platform to Grow
    Step 3: Put together a content creation strategy
    Step 4: Create the System
    Step 5: Start the content creation engine
    Step 6: Build your content creation team
    And, after running through those growth steps, here's my current Content Creation Waterfall:
    I’ll list out each step with how many pieces of content come from each step. I’m sort of excited to see what the total is!
    Write one 1500-3000 word blog post (1)
    Share the blog post on Google My Business, Facebook and LinkedIn (3)
    Copy the blog sections into Instagram posts (6) – one week later
    Record a podcast episode with video based on the blog post (2)
    Send the video to my video editor who creates:
    A YouTube video (1)
    A 60 second teaser video (1)
    An Instagram story (1)
    The YouTube video is scheduled at some point in the future. Currently 3 months out!
    Send the audio to my podcast editor to create the podcast. (1)
    Podcast comes out 3-6 weeks later
    Create an Instagram story about the podcast episode (1)
    Post the transcript from the podcast (1)
    My social media VA creates a quote card from the podcast to be used on Facebook, LinkedIn, and Pinterest (3)
    Post on Facebook and LinkedIn about the podcast episode (2)
    Re-use the best Instagram posts on Facebook and LinkedIn – 3 each (6)
    Pin all the IG posts and best performing posts on Pinterest (10+)
    I create a monthly email that highlights my top content. (1)
    Create ads from the best content. Maybe (2) per month?
    What’s the total? 42 pieces of content from one blog post! One creative session.
    Multiply that by 4 weeks per month, and there’s 168 pieces of content that are stemming from (4) blog posts.
    That’s my content creation strategy and system. It didn’t exist a year ago. Now I can say I host a Top 100 Marketing Podcast, I organized and hosted arguably the largest and best Virtual Summit for the personal branding space, and I’m on pace to have my best year in my photography business.
    Just take it step by step. I can’t wait to hear how it works for you!
    26 min
  • Episode 41 - Mindset and Business with Steven Nathenson
    What can you learn from someone who has been a nuclear engineer, has patents to his name, was an FBI special agent, a triathlete, and more? I sum it up as "the Mindset of Excellence."
    We cover the following topics:
    Belief, confidence, and overcoming negativity
    The idea that's it's OK to feel uncertain
    Identifying "non-serving thoughts" vs thoughts that serve us in a positive manner
    The power of learning from others
    Focusing on what we can control
    The power of visualization
    Giving yourself time for the changes you desire to happen
    How to connect when you can't be in the same physical location
    Steven's website: https://www.striveformore.com/
    22 min
  • Episode 40: Telling stories with your brand
    Do you ever wonder, what to say on social media, or what to send to your email list?
    I used to struggle with what to post. Then i started learning about how to tell stories that are relevant to my business.
    I’m good at sharing tips. It’s why I share quotes consistently too. But even with the quotes, I’m trying to tell some sort of story.
    This isn't always easy for me - and maybe not every one connects, but when I take a little more time and intentionally construct a good, true, story, they connect at a higher level.
    Emails, IG posts that have connected
    “On the road to Manarola”
    “Begin”
    Lost Eyeglasses
    When i finally started to learn to just tell stories, my posts and my emails - and the engagement with them - improved.
    15 min
  • Episode 39 - Adulting with Money - Dan Hinz
    In this episode, personal brand photographer Aaron Hunt talks with personal finance coach Dan Hinz from Adulting with Money.
    Dan shares his own personal finance journey of getting out of debt, including the moment early in his marriage that he realized they needed to do something different than what his MBA taught him
    Dan's three tips to master your money
    Success stories of how Dan has helped other couples win with money
    His views on combining finances as a couple
    Dan's experience in building a YouTube Channel and a lesson in consistency
    How YouTube can build your personal brand
    Dan's YouTube: Adulting with Money
    Dan's homepage: https://www.adultingwithmoney.com/
    Tim Schmoyer's Video Creators: https://videocreators.com/
    22 min
  • Episode 38 - 41 Ways to Use Your Branding Photos!
    So how many ways are there to use your branding photos?
    I've got a list of 41... and there's even more, I'm sure!
    As a Facebook banner. ...
    In your Facebook posts. ...
    As your profile photos. …
    Everywhere. IG, FB. LinkedIn, Pinterest
    In your Instagram posts. ...
    In your Instagram stories. ...
    Pin Pinterest pins to drive traffic to your blog/website.
    As blog post header graphics. ...
    In the body of your blog posts.
    Website Header
    Campaign landing pages
    Twitter header
    LinkedIn header
    Youtube Thumbnails
    In your online courses
    In your freebies / lead magnets
    Email marketing / newsletters
    Email signature
    Business Cards
    Networking / speaking events
    For magazine / publication articles
    For your book
    PRicing Guides
    Pop-ups
    In your Funnels
    Advertising
    About me pages
    Event Invitations
    Facebook tabs
    Website buttons
    In a custom business app
    Brochures
    Postcards
    Thank you cards
    Press Release
    Google My Business Page
    Zoom Image for conference calls
    As wall art
    On you blog pitch bio
    Promotional videos
    Displays at events and trade shows
    And don’t forget your team - they can use branding photos in most of the same ways!
    So hopefully that gives you some ideas on ways to better use your branding photos.
    18 min
  • Episode 36 - Branding versus Marketing
    Branding vs. Marketing
    Which is more difficult - branding or marketing.
    This won't be a surprise, but I focus more on branding than marketing.
    There’s a certain level of consistency when people find me on the various channels I’m on.
    The best branding in the world won't matter if you don’t market at all!
    I think of the overall branding of you as the business owner, vs just the logos and colors of your brand.
    If you don't market you can’t get market feedback.
    You don't get those little hits of endorphins when you make a sale, and start getting validation that the thing or service you are offering is of value to people.
    Without that customer validation in the form of sales - it can sometimes be difficult to keep consistently doing the things and creating the content.
    14 min

About Your Personal Brand

From the publisher's feed

Are you a business owner that knows you need a strong online presence and great marketing images, but you'd rather do just about anything other than having your photo taken?