Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry?

If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals.

It’s for you if you feel like your social media is an echo chamber.

Where you get more interest on posts from other pet professionals - who won’t ever need to buy your services.

When it’s actually pet owners who you want to attract.

Erin and I chat about how to navigate this, and why it’s key for you to market to potential clients rather than squabble with other pet pros. 

Key topics and timings in this episode:

1.40 - About Erin and what she does in the pet industry 

2.00 - Erin’s background and how she got to be where she is now

5.30 - Erin talks me through the steps she followed to get where she is now 

8.30 - Why Erin became a coach 

10.00 - Erin shares what dog trainers find most challenging when marketing their businesses 

13.30 - Erin shares why dog trainers shouldn’t slag other trainers off online 

18:00 - We talk about how blowing out someone else's candles doesn’t make yours burn any brighter 

22:00 - The impact of getting into spats with other dog trainers 

25.00 - Erin shares what dog trainers need to be posting to attract clients

27.55 - What’s the most helpful advice for dog trainers

37.00 - Erin’s advice to people who want to take the first step in marketing their pet business 

38.23 - Why it’s important to come out and admit you’re wrong if you’ve made a mistake 

43:40 - Where you can find more about Erin

Links mentioned in this episode:

Head to Erin's website: www.dogbizcoach.com

Check out her podcast: https://www.dogbizcoach.com/podcast

Find her on Facebook: www.facebook.com/erinmoorebel

Are you looking for inspiration for ideas for your pet business this summer?

The hot weather presents so many content and media opportunities.

From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy.

Having your content planned out means you can be consistent with marketing for your social media, newsletter, email marketing and press pitches.

Then you’re front of mind for your existing customers, plus if you’re pitching to the press, you’re attracting new ones too.

In this podcast episode you’ll find loads of profile raising ideas for the summer months, covering July, August and September.

Plus learn how we can work together on your ideas with a special workshop and consultancy call offer too.

Key topics and timings in this episode:

1.22 - the summer bundle and how we can work together.

3.43 - Why plan your summer content for your pet business?

7.22 - Why create content for your pet business around the seasons?

10.00 - Key July dates for 2022

14.26 - Key August dates

18.39 - Key September dates

23.14 - How we can work together this summer

Links mentioned in this episode:

Buy the workshop and 1-1 bundle for £179 here: https://publicityforpetbusinesses.mykajabi.com/offers/yrk3wWnk

Buy the workshop for £40 here: https://publicityforpetbusinesses.mykajabi.com/offers/XLt7qTda

Is getting in the press something a focus for you and your pet business?

Perhaps you’re thinking of hiring a PR company to do this for you?

Or considering learning how to do it yourself?

If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it.

In this podcast episode I'm sharing all you need to know if you're considering taking part.

The next cohort begins in July 2022, so if you'd like to find out more, e mail me, [email protected]

Key topics and timings in this episode:

0.20 - Introduction to the episode.

2.20 - Who the programme is for.

4.20 - How getting in the press will make you feel.

5.00 - What kind of impact is it going to have on your business.

7.07 - What the options are if you want to get in the press.

9.10 - How being part of a group programme can benefit you and how it works.

10.50 - Is it the right time for you to be in the press.

12.17 - How the programme works.

15.16 - How much it costs.

16.20 - Why I do this programme rather than done for you PR.

22.25 - How being in the press can help you and why I believe it shouldn't just be for dog trainers on the telly and big brands.

23.02 - What to do if you'd like to come and join.

Links mentioned in this episode:

Read about the course on my website: https://www.publicityforpetbusinesses.co.uk/is-my-get-your-pet-business-in-the-press-programme-right-for-you

Click here to book a call: https://calendly.com/rachelspenceruk/discovery-calls

Sign up and pay in installments here: https://publicityforpetbusinesses.mykajabi.com/GITPJune2022

Suzanne Gould - from shy dog walker to trainer to the stars

Julie Maxted and how she secured 12 pieces of coverage for DogG8 in THREE MONTHS

PR superstar Karen Boyce on winning 30 pieces of press in a year

How Kim O'Donnell went from feeling invisible to selling her products worldwide

How Becky Baker turned her puppy mum struggles into the K9Nation app

In the spotlight with Katie Gwilt The Kat Lady

In the spotlight with Niki French from Puptalk

In the spotlight with Sarah Jones from My Anxious Dog

In the spotlight with Louise Humphreys from Paws4Running

In the spotlight with Karen Rhodes from Luxury Dog Hampers

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it.

Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world..

Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness day to shine the spotlight on her book.

She pitched it to the press and her story was picked up by over a dozen outlets, leading to hundreds of thousands of posts and discussions on social media.

Niki has featured in the Times, Mail on Sunday, Daily Express, Mirror, Sun, Daily Star, LadBible and on the radio and TV in Australia! 

In this episode, Niki shares her advice on how to put your pet business out there, the impact of being in the press and how to cope with being in the limelight.

Key topics and timings in this episode:

2.22 - How Niki became a dog trainer aged 50!

5.07 - Fulfilling her lifelong dream of having a dog when she adopted Bodie from Battersea.

10.04 - Starting out her new career as a dog walker and how this helped her develop as a trainer.

11.24 - Coping with the pandemic just a year after she started her business and how Niki was able to take her training online.

13.51 - Starting a membership to support her clients in lockdown and how she adapted to online.

17.54 - What helped Niki to grow her business fast.

19.19 - Niki's book Stop Walking Your Dog and how she came to write it.

22.31 - What inspired Niki's book and encouraged her to go against the grain and the impact writing it had on her business.

29.16 - Going viral with her awareness day, Don't walk your dog day on March 27th.

34.21 - How that led to selling 700 copies in just one month.

36.08 - Support Niki has had from other pet professionals.

40.01 - How her exposure has helped her slay imposter syndrome.

43.01 - The impact of consistent press coverage on her business.

45.17 - Niki's PR tips for pet businesses who want to approach the press.

Links mentioned in this episode:

Check out Niki's work and her podcast on her website: www.puptalk.co.uk

Buy her book: https://go.puptalk.co.uk/stopwalkingyourdog/

Follow her on social media

Facebook: https://www.facebook.com/puptalk101

Instagram: https://www.instagram.com/puptalk101

Twitter: https://twitter.com/puptalk101

Tiktok: https://www.tiktok.com/@puptalk101

Can you get your pet business in the press for free?

Yes you absolutely can.

Would you love to see your pet business in your favourite magazine, your local newspaper, or to be invited to talk on the radio or even the telly?

So you can reach more of the pet parents who need what you offer, make an impact and more sales too?

Learn how to Get Your Pet Business in the Press in this free five day challenge that has seen hundreds of pet businesses land awesome media coverage.

Getting in the press isn’t just for big brands and TV dog trainers, you can do it too with simple steps to follow each day of the challenge.

You’ll walk away with a plan you can follow over and over again each time you want to contact a journalist about a story about your pet business.

Key topics and timings in this episode:

2.23 - Four reasons why getting in the press can help you.

5.55 - What are your options if you want to get in the press?

7.32 - Having accountability with pitching to the press and how the support in the group can help you.

8.48 - How the challenge works.

10.24 - Free resources you can use if you’ve missed the June challenge - my Press Release Template and Five Steps to Get In the Press ebook.

13.57 - What kind of results can you expect from joining.

16.35 - Why I help people get in the press for free.

Links mentioned in this episode:

Join the next Get Your Pet Business in the Press challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge

Download my free Press Release Template and Five steps to get in the press guide: https://publicityforpetbusinesses.co.uk/freebies/

What would you do if someone copied your pet business? 

That’s what happened to Debbie Humphreys from Redhound for Dogs, not once but TWICE.

The first time was a department store who copied knitting kits she’d made for dog jumpers.

The second was someone who ripped off her entire product, buying her designs, and using the exact pattern.

In this episode Debbie shares what it’s like to find out you’ve been copied, and how to take action to protect yourself.

She talks about the emotional impact and what she’s doing to take on the copycats, campaigning to the Government to support businesses.

Key topics and timings in this episode:

1.24 - Introduction to Debbie and her pet business.

2.30 - Debbie's first experience of copying.

7.06 - How she took action and had the copying by a HUGE department store stopped.

12.02 - What happened when her designs for coats were spotted on Etsy.

13.09 - Taking action and getting abuse from the person who copied her.

17.04 - The legalities around copying.

21.55 - How the copying has affected Debbie emotionally.

26.10 - Why the copycats will never win.

27.39 - Her thoughts on why people copy and how it's been made acceptable.

34.06 - Debbie's advice for any pet businesses who want to protect their work.

42.24 - How Debbie is calling for the Government to do more.

43.32 - What's next for Debbie and where to find out more.

Links mentioned in this episode:

Find out more about Debbie’s work: https://www.redhoundfordogs.com/

Follow her on Instagram: https://www.instagram.com/redhoundfordogs/

Join the Redhounders Facebook Community:  https://www.facebook.com/groups/2912568292301801

Learn more about copying and protecting your business on the Anti Copying in Design Website: https://www.acid.uk.com/

Debbie also recommends the Make it British community: https://makeitbritish.co.uk/

Would you love to feel comfortable and confident when you send an e mail out to your subscribers?

And not worry about being ‘annoying’ or ‘pushy’ because you know they’ll be so chuffed seeing your name pop up in their inbox?

If so, you’re going to love this chat with the brilliant Rob and Kennedy from Email Marketing Heroes.

Sending e mails can be stressful and overwhelming at first but it doesn’t need to be.

These guys will show you how to put your big girl or big boy pants on and just hit send on your e mails over and over again.

Discover what to include in your messages and how to come up with ideas to bring you closer to your audience with ease.

And most importantly, how email marketing can make you between 10 to 50 times more sales than social media.

Key topics and timings in this episode:

1.50 - Rob and Kennedy and their background as a hypnotist (Rob) and a mind reader (Kennedy).

4.00 - How they stand out from the crowd of other email marketing experts.

5.51 - How pet businesses can harness emotional connection in communicating via email.

8.17 - How pet businesses can build a subscriber list.

13.41 - Tips for pet businesses who feel they can’t send emails. 

16.59 - How frequently should you be emailing your list.

21.03 - What structure to follow when writing your emails.

29.38 - How many words your emails should be. 

31.14 - Advice for repurposing content. 

35.22 - Where you can find content for your mailing list.

38.29 - Where you can find more about Rob and Kennedy and their free Click Tricks resource

Links mentioned in this episode:

Find out more about Rob and Kennedy: https://www.emailmarketingheroes.com/about/

Join their free Facebook group: https://www.facebook.com/groups/498160730852208

Download Click Tricks here: https://emailmarketingheroes.com/publicity

Are you thinking of starting a pet blog or a blog for your pet business?

Having a blog gives you a creative outlet to share whatever you like, whether it’s showing off your pet or putting something you feel passionate in the spotlight.

It’s a platform you control, where you’re not at the mercy of ever changing social platform trends and algorthityms.

Particularly with the changes happening on social media right now where you might feel like you don't know if you're coming or going!

You can publish what you want, when you want and it’s your own little part of the internet where you can express yourself.

It might be that you want to start a pet blog, or a blog for your pet business, and in this this episode will show you how.

Key topics and timings in this episode:

0.40 - My background starting out as a blogger and featuring in the Vuelio Top 10 Pet blogs for five years running.

3.20 - Why I started a blog in 2017.

8.20 - How having a blog inspired me to write a book Publicity for Pet Businesses which led to a Facebook community, a course, a podcast, and a membership.

9.50 - What it’s like to lose your pet when you write a blog about them.

10.50 - Getting started, choosing a name, deciding what your blog will be about, choosing a domain name, hosting, building a website, creating your key pages on your website.

11.50 - Consider using a professional for all the above, particularly branding and logo.

12.20 - Choosing your social media account names and platforms and setting up your email platform.

14.10 - Deciding on topics for your blog.

16.26 - How often will you share content?

18.55 - Monetising your blog.

22.00 - Recommendations for people to help you if you’re starting a blog.

(See links)

22.32 - Having a blog for your pet service business, ideas for content and how to use your content to help your clients.

26.39 - Having a blog for your product business, ideas for content and how to use your content to help your clients.

32.04 - Seven awesome things about having a blog.

34.24 - Book recommendations for blogging. 

Links mentioned in this episode:

The Vuelio Top 10 UK Pet Blogs: https://www.vuelio.com/uk/social-media-index/pet-blogs-uk-top-10/

How Vuelio decides on their rankings: https://www.vuelio.com/uk/blog/how-does-vuelio-decide-its-top-10-blog-ranking/

Alison from House of Henry graphic design:

Rosie at Wuf Design (who does this website):

Roz and Sophy at Beech Web Services who look after my pet blog: https://www.beechwebservices.co.uk/

Promoting your business can feel like a full time job along with creating your product or delivering your service.

And imagine what it might be like if you had TWO businesses to think about?

This week’s podcast guest is Louise Humphrey from Paws4Running and Studio 44 Pilates and that’s exactly what she does.

Two sets of social media, newsletter subscribers, websites and communities, plus a podcast and lots more.

Louise takes it all in her stride and in this episode we chat about how she juggles this, and the impact of raising her profile on both of her businesses.

Key topics and timings in this episode:

0.20 - What it's like having to promote TWO businesses and what you'll learn in this episode.

1.40 - About Louise and what she does in the pet industry. 

2.45 - Louise tells me about her podcast.

3:00 - Louise explains how she ended up in the pet industry 

5:30 - Louise shares how her business works 

7:45 - Louise tells me how she gets the word out about her pet business 

12:00 - Louise shares about the case studies she’s had 

15.20 - Louise tells me how getting press coverage has impacted her business 

19.00 - Louise shares the other opportunities she’s had recently for her pet business 

21.00 - Louise tells me what’s helped with her confidence when approaching the press

25.15 - Louise gives me her tips for people who want to make a start with speaking to the press

Links mentioned in this episode:

Learn about Louise and Canicross: www.paws4running.co.uk

Find out about her Pilates business: www.studio44pilates.com

Tune in to her Canicross podcast: www.canicrossconversations.co.uk

In this episode I'm talking about a topic that comes up a lot.

Why I DON'T do done for you PR.

Deciding to set up a coaching business rather than offering done for you PR has meant it has taken me a LOT longer to be able to bring in enough income to have this as my sole revenue stream.

And it is still a work in progress.

In this episode I'm talking about why I made this decision, and how learning to do your own PR can empower you as a small business owner.

Plus, how you can work with me and learn to do your own PR too.

Key topics and timings in this episode:

0.20 - Introduction to the episode and the topic of why I chose to offer coaching instead of done for you PR.

0.56 - How my coaching business happened by accident.

2.55 - Making the decision to show people how to get PR themselves.

4.39 - My PR experience at Marco Richards in Manchester.

5.18 - Doing done for you PR as a freelance for small businesses and a pet sitting app.

5.46 - Writing my book and deciding to offer coaching.

6.41 - Reason Number 1 - I didn’t feel comfortable charging lots of money for something I couldn’t guarantee and how meeting a couple who spent their savings on PR shaped my decision to offer coaching.

8.08 - WHY PR companies charge so much.

9.22 - What happens if a news event kicks your story out of the paper.

10.26 - Reason Number 2 - I’m passionate about supporting small businesses who don’t have huge budgets.

12.49 - Reason Number 3 - I can be honest about whether people have a story.

15.06 - Reason Number 4 - Because I don’t have to get rejected over and over again.

17.16 - Reason Number 5 - Journalists would rather speak to the person directly.

18.59 - How PR is like training a puppy. Done for you is where the pup lives with the trainer and they pick up the poo and make them look lovely. Coaching is where you learn to do it yourself.

21.08 - The five reasons recap and conclusion.

21.46 - Why learning to do your own PR will give you skills for the rest of your life.

Links mentioned in this episode:

Get regular tips by signing up to my newsletter: https://publicityforpetbusinesses.mykajabi.com/Optin

Book a call to discuss coaching for your pet business: https://calendly.com/rachelspenceruk/discovery-calls

Come and join my Free Facebook group: https://www.facebook.com/groups/publicitytipsforpetbusinesses

Learn about Kim at Leo, Charley and Me: https://leocharleyandme.co.uk/

Learn about Louise at Paws4Running and Studio44 pilates: https://studio44pilates.com/