Your Podcast Coach

Now that you know how to build a podcast commercial for YOUR STUFF. And what that sounds like. It's time to build the perfect podcast episode.

With my Podcast Quick Start Guide, I have THREE BULLETPROOF PODCAST Episode Templates, I break one of these down in this episode. This template shows you how to craft an episode that is built to keep listener's attention and build momentum throughout the whole episode.

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Now that you've built your rock-solid offer where you give a TON of value to your clients, it's time to build a great sounding commercial for YOUR stuff in YOUR podcast! And it's SO Easy!!!

Building a 30-40 second commercial for the middle of your podcast is a simple five-step process. I show you exactly what to do in this episode and why it is SO IMPORTANT to do this in EVERY EPISODE!

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In continuing the "money" conversation around podcasts, it's important to understand what makes a GREAT offer. A great offer goes beyond just the "service" you provide or the "product" you sell. A great offer is all about how much VALUE you can give to get people to give you money.

Before we build the perfect podcast commercial, let's get you set up with a great offer first!

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When you make money with a podcast, you are either doing a commercial for THEIR stuff or you're doing a commercial for YOUR stuff. 

And if you're audience isn't big enough to monetize in the traditional way, that only leaves one option. (The BEST option!)

You gotta sell your stuff and in this episode I start showing you how to sell your stuff on your podcast.

Since I have been doing this 30 Day Podcast Challenge, I have been getting creative with some new (as well as tested) ideas on saving time recording and publishing. I was doing one episode a week...now I've been doing SEVEN every week. To pull this off (with everything else in my coaching biz), I needed to be way more productive...quickly!

In this episode, I share three time saving tips when you are recording YOUR podcast, even if you're not trying to publish every day! :)

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This episode is all about making money with your podcast using the traditional sponsorship model. I explain, in detail, the CPM model (industry standard), the current average rate and what kind of money you can make depending on the size of your audience.

Plus...I share two case studies on shows that made good money with sponsorships even though their audience wasn't as big.

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Are you ready to start making money with your podcast?

First, it's important to understand WHY podcasts are an incredibly powerful tool for advertisers. It's all about the implied "endorsement". When you speak, authentically and with credibility about your offer, it resonates with your listeners. And...it makes your product that much more exciting!

Today, I am talking to you about selling your stuff on your podcast. (Tomorrow will be focused on traditional sponsorships and advertisements)

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The importance of knowing your audience in podcasting is crucial. And if you are trying to talk to EVERYONE, you end up talking to NO ONE. 

In this episode, I share the story of The Feed podcast, hosted by Steve Dolinsky and Celebrity Chef, Rick Bayless. I worked with them in 2017 on crafting their intro and understanding who they were really talking to in every episode.

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As I am going through this week talking to my target audience (Entrepreneurs) this is a huge lesson for a successful podcast.

You gotta know who you are talking to with every episode. While it is important for your business overall, it's MISSION CRITICAL for doing a podcast.

My lesson in knowing your audience involved being 19 in radio, talking to 45 year old women and having a "moment" with Michael Bolton. 

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Want to know what stops most people from ever publishing their podcast?

Fear. Yep...fear.

In this episode, I share with you three true client stories of dealing with fear and how you can be "willing" to overcome fear to create a podcast. Also, I share a powerful story from Elizabeth Gilbert on her relationship with fear.

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