Your Practice Mastered

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Brad Smith, Partners Club sponsor and Senior Director of Sales at D&L Press/Author2Market, a top-performing book manufacturing company.

You've written you're book.... now what?

Richard and Brad discuss best practices for using your book to 10x your lead flow and increase conversions of unconverted leads.

In this episode, you will discover:

• How to shock and awe potential new clients through the use of a book
• The secret to acquiring meetings with new referral partners with ease
• The power of using a book to create a referral development program
• The #1 way to add fuel to any group presentation

Time Codes:

00:00 - Introduction from Richard James

03:08 - Brad Smith Introduction

07:27 - Why Write a Book?

10:38 - Create a Cover

12:56 - Insist On a Call to Action

16:42 - Test Your Tracking

20:08 - Print a Proof

21:04 - Order a Small Batch

22:22 - Start Marketing

25:06 - Don't Assume Writing and Printing Your Book is Enough!

26:56 - Press Release

29:52 - Send to Your List

36:38 - Create 3D Image

37:37 - Book Signing

40:20 - Existing Advertising

42:52 - Create Micro Content

44:44 - Promote on Amazon

45:26 - Use to Launch R.F.D.

47:10 - How to Connect with Brad Smith

50:39 - Episode Concludes

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Darin Swayne, Partners Club sponsor and attorney marketing agency owner.

He will reveal the truth about Google ranking factors and algorithms.

During the call, you will discover:

• What Are The Google Ranking Factors?
• Which Ranking Factors Do You Really Need To Worry About?
• How Do Google Ranking Factors And Algorithms Work?
• What Is The Best Way To Improve My Organic Rankings?

Time Codes:

0.00 - Introduction from Richard James

01:58 - Darin Swayne's introduction

04:22 - Why Google Rankings and Algorithms are important to you?

08:29 - What are Google Algorithms?

09:50 - Facts About Google Algorithms

10:21 - Simplified Search Process

10:45 - Google Algorithm Update Basics

14:35 - What to Do After an Algorithm Update

16:42 - Algorithm Changes Matter to Law Firms

22:19 - Spam Link Algorithm Update

29:09 - Product Review Algorithm Update

43:12 - Local Proximity Algorithm Update

51:26 - Helpful Content Algorithm Update

56:22 - The One Ranking Factor

59:06 - Darin Swayne's Contact Information

1:01:26 - Episode Concludes

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by long-time Partners Club member and Freedom Group member Bert Diener, as he reveals the number one thing he did in his business to make a pivot to grow without having to invest more money in marketing advertising. Moreover, as CEO and Co-Founder of 4iiz, Bert also provides real inside information that helps law firms tune into the right direction.

Time Codes:

0:00 - Introduction from Richard James

02:52 - Bert Diener introduces himself

07:04 - Opportunities to Inspect

08:31 - Highest Priorities to Inspect

11:08 - Coaching, Inspection, and Compliance

13:08 - What Bert's Firm Did

13:40 - Myth: "I've Trained My Staff; They've Got It Covered

14:20 - Consequences of Not Inspecting

25:37 - What to Inspect at Intake

32:27 - The Basic Levels

35:49 - How to Inspect

40:43 - 11 Steps and the PCLC/Mystery Shopping

46:50 - Bert/4iiz Contact Information

49:08 - Episode Recap

53:10 - End of Episode

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In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Dan Lear, lawyer and legal technology industry innovator. He is a co-founder and head of marketing and partnerships at Gravity Legal. Together, they reveal how your firm can capture a bunch more money by simply implementing some modern, yet basic, technology and business practices.

Time Codes:

0:00 - Introduction from Richard James

03:10 - Dan Lear introduces himself

06:12 - Know your lifetime client value

07:20 - The importance of profitability of the very first transaction

08:16 - Legal Payments Evolution

10:26 - 3 Modern Tech/Business Practices to Improve Your Firm's Financial Health

11:35 - Keeping Payment Methods on File

14:14 - The two states with specific rules on payments

21:49 - Get the 50 state guide on storing payment methods

24:01 - Shifting Processing Fees

24:33 - Applicable Rules

24:36 - 3 Things You Can Always Do

26:04 - Applicable Rule #1: Payments Class Action

27:06 - Applicable Rule #2: State Laws

27:19 - Applicable Rule #3: RPCs

28:28 - Applicable Rule #4: Card Brand Rules

29:17 - Final Thoughts on Shifting Fees

35:24 - Is there an option to switch from credit card to ACH?

37:45 - Optimizing Collections

37:59 - 3 Key Collections Strategies

38:38 - Implement a "Collect Early" Billing Model (Subscription Legal Services)

39:36 - Gravity Legal Subscription Legal Services Resources

41:47 - Integration of Gravity Legal and other products

49:45 - The importance of knowing your current and future cash flow

52:28 - Offer Payment Flexibility (Client Financing)

55:37 - Access information to Guides and Resources

57:45 - Contact information for Dan Lear and Gravity Legal

58:48 - Episode conclusion

1:00:41 - Episode ends

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In the latest episode of Entrepreneurial Attorney Nation, Richard James discusses Recruiting Top Talent in Today's Market and uncover how you can hire better staff and keep your current staff from leaving.

Time Codes:

01:10 - Introduction from Richard James

02:54 - Warren Buffet and Benjamin Graham story

05:10 - Richard's mentor story

06:44 - Remind your team, client, vendors, etc what you do for them

08:25 - Issues with leadership

9:44 - Discrepancy in compensation or lack of mentorship

10:40 - Toxic work environment

11:52 - Richard's "Old Way" of managing staff

17:06 - Staff retention issues

19:10 - Employee pay

20:37 - Experienced vs inexperienced employees

25:02 - Training staff

27:27 - Subordinates

29:37 - Employee scoring guide

30:39 - Employee "hunting" and "fishing"

43:48 - Attract the right employees and repel the wrong ones

47:47 - Richard's "New Way" of managing employees

49:59 - How to get your staff to stay

51:45 - How do you show your team your appreciation

53:57 - Outsourcing administrative work

55:15 - Centralized customer service

56:54 - Use systems to recruit and retain employees

58:05 - Episode ends

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In the latest installment of EA Nation, Richard James is joined by marketing expert and friend, Robert Stanley, from Cogent Marketing. They discuss marketing trends for 2022 and uncover new ways to market your firm so you can get more clients with less effort.

Time Codes:

0:00 - Introduction from Richard James

2:57 - Robert Stanley introduces himself and Cogent Marketing

7:49 - Marketing Influence and Author, Speaker, Expert

9:46 - Podcasting and Content

14:40 - Content Outline

20:43 - Social Media Privacy and Advertising

21:07 - Facebook and Google Privacy Issues

21:34 - What Can We Do?

33:01 - TikTok

34:31 - TikTok Data

35:11 - Top Apps Worldwide

41:24 - Time Spent on TikTok and Other Social Media Apps

43:06 - TikTok Pros and Cons

44:03 - Meta and Meta Products

44:39 - Augmented Reality

48:00 - Contact Information for Cogent Marketing/Robert Stanley

49:10 - Episode Summary

51:29 - End of Episode

Connect with Richard James:

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In the latest installment of EA Nation, we welcome Joe Ruotolo from Intaker. Richard James and Joe will show you how to transform your law firm's online presence with empathy driven chat automation. We will go over how your website's chat can make or break your prospects' first impression of your firm, and you'll learn some actionable steps to make your future clients say YES when they find you online.

Time Codes:

0:01 - Introduction from Richard James

1:54 - Joe Ruotolo introduces himself and Intaker

8:15 - "My Business is not different from yours" oath

11:13 - Empathy Automated

17:01 - Why does empathy work?

18:19 - It's not about you...its about them

20:38 - Showing empathy helps prospects trust you

20:59 - Empathy is a pattern interrupt

22:01 - Empathy is natural over the phone

22:52 - Fewer people call law firms today

23:26 - Web chat and forms are too cold

25:35 - New tools automate empathy and streamline the intake process

27:56 - Empathy driven chat automation increases your lead conversion

30:39 - People want to see your personality before they make a decision

32:18 - What else can empathy-driven chat automation do?

36:56 - Qualify leads on autopilot

38:10 - Filter out the noise

40:09 - Automate next steps in the buying journey

41:04 - What are the risks and limitations of these tools?

41:38 - Website performance and loading speed

44:29 - Optimize core web vitals to eliminate impact to SEO

47:40 - Cost vs benefit. Which product should I choose?

48:29 - Free/Included: Good starting point for low traffic sites/Upgrade your tool as website grows

49:35 - Premium: Best for optimized conversion/Must-have for high traffic sites

50:22 - Empathy driven chat bots are taking over!

50:39 - And your competitors are quickly adopting it

52:22 - Case study

53:47 - Episode summary & conclusion

58:07 - End of episode

Connect with Richard James:

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In the latest installment of EA Nation, we welcome the four finalists of our Entrepreneurial Attorney of The Year contest for 2021 will reveal the SINGLE action they took to go from Chaos to Freedom.

OWNERS OF SMALL LAW FIRMS OFTEN FIND THEIR FIRMS AND THEIR LIVES IN CHAOS!

ON A SCALE FROM  1-10 (1 being not very likely and 10 being very likely), How likely is it if you asked a successful law firm in your town, who you don’t know, would tell you what they did to acquire their success? Right … not very likely. During this live panel, you’ll receive the truth and inside secrets these finalists took to become successful small law firm owners.

Time Codes:

0:05 - Introduction from Richard James

0:50 - Richard James summarizes EAY

02:29 - Attorney and EAY Finalist David Lehr's EAY Presentation begins

03:43 - Attorney David Lehr a criminal law attorney of Ventura, CA introduces himself

04:16 - Attorney David Lehr shares why he joined the Richard James Partners Club Program

04:26 - Attorney David Lehr shares why he decided to apply for the Entrepreneurial Attorney of the Year Contest

06:24 - Attorney David Lehr shares the number 1 big thing he did in his firm to move the needle

15:29 - Richard James introduces Attorney and EAY Finalist Jonathan Breeden, a family law attorney of Garner, NC

16:56 - Attorney Jonathan Breeden introduces himself

22:09 - Attorney Jonathan Breeden shares his experience with the EAY application process

25:05 - Attorney Jonathan Breeden shares the number 1 big thig he did in his firm to move the needle

31:12 - Attorney and EAY Finalist Matt Davis and his wife Kiley Davis, a bankruptcy attorney of Birmingham, AL introduce themselves

33:51 -Attorney Matt Davis and his wife Kiley share their experience with the EAY application process

36:19 - Attorney Matt Davis and his wife Kiley share the number 1 big thing they did in their firm to move the needle

45:06 - Attorneys and EAY Finalists, Bart Solomon and Seth Holliday, personal injury attorneys of Dalton, GA introduce themselves.

48:06 - Attorneys and EAY Finalists, Bart Solomon and Seth Holliday share their experience with the EAY application process

53:10 - Attorneys and EAY Finalists, Bart Solomon and Seth Holliday share the number 1 big thing they did in their firm to move the needle

1:00:21 - Episode recap and closing remarks

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In the latest installment of EA Nation, we welcome Travis Lee, co-founder and President of 3D Mail, to the show to discuss why advertising fails, and how to do it right.

When it comes to advertising, there are 3 steps, and only 3 steps, that dictate success, that’s it. If you get all 3 correct, you’re going to have amazing success. But if miss just slightly in any of the 3 steps you may be in serious trouble.

Direct mail can provide a great return on your marketing dollar, if done correctly. But too many businesses go at it haphazardly, with no strategy or game plan in place before they start. They simply ‘wing it’ and hope for the best. That’s a bad business strategy for anything, but it can be multiplied and worsened with direct mail.

 However, there is a tried and true 3-pronged direct mail system that, when followed correctly, can return huge dollars to any business, any size, in any industry.

Time Codes:

0:05 - Introduction and overview on the guest of the day

1:43 - Introducing Travis Lee from 3D Mail

7:18 - Travis begins his presentation on Why Advertising Fails, and How to Do It Right

7:26 - Triangle of Marketing Success/Failure Factors

15:35 - It All Starts With The Mailing List

19:17 - Two Kinds of Lists

20:02 - Your In-House List: 3 Types

23:37 - Purchased or Rented List: 2 Types

35:57 - Response Based Lists : Resource

38:06 - Compiled Lists

46:50 - Right Offer

48:13 - One-Step Marketing vs. Lead Generation Marketing

1:00:14 - Travis Offers Resources

1:03:06 - Episode recap

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In the latest installment of EA Nation, we welcome Kara Prior, President of James Publishing, to the show to showcase her strategies for creating and promoting effective legal videos.

Your law firm's content creation and marketing strategies are essential, which is why you shouldn't overlook the importance of effective video content.

Through a systematic way, Kara will explain how to convey past success stories and leverage them for future business!

Timecodes:

1:10 - Introduction and overview on the guest of the day

3:10 - Introducing Kara Prior from James Publishing

5:30 - Kara begins her presentation on creating and promoting effective legal videos

7:50 - Tell stories of past cases

11:00 - An example of an effective legal video

15:07 - What if you're a new practice with few past cases?

20:30 - A video explaining why you do what you do

25:00 - Provide helpful information

32:00 - Answer your common questions!

36:00 - Reduce calls from unqualified leads

38:15 - How to begin!

49:00 - Social media's role in all of this

53:35 - How to get in contact with Kara for further questions/discussions

1:01:40 - Closing remarks

Connect with Richard James:

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