Your Practice Mastered

In the latest installment of EA Nation, we're exploring various strategies on staying connected to your clients in an increasingly virtual world!

Featuring Brianna Quiroga, Lex Reception's dedicated Business Development Executive for Richard James, we'll discuss how client expectations have changed over the course of the pandemic, as well as why video meetings are here to stay.

Brianna has over 12 years of experience in legal answering and understands how to support law firms, implementing the 11 steps. This episode is packed with beneficial information for you and your firm, so sit back and enjoy another great conversation!

Timecodes:

0:06 - Introduction and welcome to the show

1:07 - Overview on the topic of the day

3:00 - Welcoming Brianna Quiroga onto the show

7:09 - Brianna begins presentation on "Rethink Remote"

13:20 - The initial inquiry process

18:48 - Your 24/7 legal reception service

30:11 - Intake simplified: Never put a prospect on hold

32:47 - What can be done beyond the phone call

44:31 - Making every client a priority

49:15 - How to get in touch with Brianna and her team at LEX Reception

53:19 - Closing remarks

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In the latest installment of EA Nation, we welcome Michael Strauch, Founder of The Closing Room, to explore how checklist selling can generate over $150,000 in just six weeks!

Listen as Rich and Michael explore this valuable process of checklist selling and how it can be leveraged for your firm's business. Michael's clients have seen a lot of success over the years and we're excited to bring these strategies directly to you.

So sit back, relax, and enjoy another great conversation!

Timecodes:

0:06 - Introduction to the show

1:11 - Overview on checklist selling and introducing Michael Strauch

7:19 - What is checklist selling?

13:00 - Developing a simplistic system called "The 19 Steps" of checklist selling

17:00 - Michael begins his presentation on the 5 Shifts

36:44 - Checklist selling and how it's the secret weapon of your business

45:00 - Leverage your time!

52:00 - Invest in training

59:00 - Recapping the presentation and providing closing remarks

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In the latest installment of EA Nation, Rich welcomes Darin Swayne, President of Advantage Attorney Marketing and Cloud Solutions, onto the show to discuss the truths and myths surrounding SEO and lead generation.

In today's marketing landscape, SEO can be a powerful tool for lead generation and conversions for your company. But throughout that process, some challenges and questions can arise. It's these elements that can steer you away from making the conversion and achieving the value from this strategy in the first place.

Darin has been knee-deep in digital marketing since the early 90's and is no stranger to a successful conversion. Listen, as he shares his tips for navigating the truths and myths around SEO and how to utilize this marketing strategy to achieve efficient and effective conversions.

Timecodes:

0:06 - Show introduction

1:08 - Overview on the topic of the day and the benefits of properly utilizing SEO

3:20 - Introducing Darin Swayne and his background in digital marketing

8:24 - Darin begins presentation on the basic steps for optimizing local rankings on Google My Business

14:08 - The four basic steps for setting up your GMB listing

20:19 - Strategies for optimizing your GMB profile overall

29:30 - Bonus suggestions for reinforcing your GMB profile

37:20 - The benefits of creating local listings

38:29 - How social media plays a role in all of this

46:38 - The seven SEO myths and misunderstandings

1:01:39 - How to contact Darin for any additional questions regarding SEO and lead conversion

1:04:04 - Closing remarks

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In the latest installment of EANation, Rich sits down with Annette Sonnenburg, President and Founder of Sonnenburg Consulting, to discuss important tax changes, bookkeeping strategies, and insights into her experience working with successful clients.

Annette has provided CFO services, business consulting, and outsourced accounting and bookkeeping services for more than 20 years. Now, through Sonnenburg Consulting, she works with a variety of clients, including product, service, and internet-based businesses. Additionally, Annette works hand-in-hand with high income and high net worth individuals.

This episode includes a wealth of information on how to proactively track profit and the importance of communication with your bookkeeper! So, sit back and enjoy another great conversation that's bound to leave you with some considerations for your own business.

Timecodes:

1:09 - Overview on the topic of the day

3:08 - Annette introduces herself and provides some background on her business 

6:20 - Working remote before COVID and the remote environment bookkeepers like to use

8:30 - What makes a firm a superstar in the eyes of an accountant?

11:30 - Annette begins her presentation and discusses what software all business owners should use

16:48 - Importance of monthly meetings to review numbers with your bookkeeper

24:30 - Profit first and proactively putting away money

33:55 - Treating employees like employees and independent contractors like independent contractors

38:18 - How to minimize penalties and where business owners are penalized the most

43:30 - How to get advice from advisors without going “rogue”

48:00 - End of year planning and the dream team mentality

57:30 - Closing remarks

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In the latest installment of EA Nation, Rich is joined by Brad Smith, Director at D & L Press and Author2Market, to discuss a variety of marketing strategies including the benefits of using a free lead magnet.

Working in the printing business for a number of years, Brad has watched the industry evolve and progress into a technology giant. He's been forced to adapt and leverage new strategies to help companies actively market themselves through a variety of mediums.

Listen as Rich and Brad highlight a few beneficial tactics that can be applied to your business, which can take the worry out of deadlines and better position your company to consumers.

So sit back, relax, and enjoy another thought-provoking conversation featuring one of the industry's finest.

Timecodes:

1:04 - Overview on the topic and conversation of the day

2:05 - Welcoming Brad Smith to the show and background on Brad's work in marketing

6:00 - Brad's evolution and career growth within the print marketing space

10:22 - Begins discussion on lead magnets and how they can be utilized

13:33 - The Law of Reciprocity and where that comes into play here

20:24 - Outlining the work done by Jamie Miller of Miller & Miller Law

27:19 - Detailing another client example with Scott Stewart of Stewart Law Group

37:27 - Designing covers and utilizing books to leverage your marketing

44:23 - What to do once the lead magnet is finished

46:23 - How Brad Smith can help you

51:00 - Closing remarks

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In the latest installment of Entrepreneurial Attorney Nation, Rich sits down with Bert Diener, Founder and Owner of 4iiz, to discuss overcoming challenges along the path to grow your business. At 4iiz, Bert spends his time focusing on law firm data collection and real-time reporting systems.

Listen as Rich and Bert unpack a hanful of key conversation points including internal systems, the importance of perspective, developing concrete goals, and so much more!

Sit back, relax, and enjoy another thought-provoking conversation that's bound to leave you considering elements within your own business practices.

Timecodes:

1:04: Background information on Bert Diener and 4iiz

8:45: The importance of perspective  

15:20: Identifying fixable elements within your firm in order to help you grow

17:28: The importance of developing concrete goals

20:37: Beginning to replace yourself in your business by bringing on new hires

24:00: Bridging old ways and incorporating new ways of to build firms

25:28: Systems stage introduction and the importance of tracking data

31:28: Recognizing when to fuel your systems more

37:07: The joy of watching your firm grow and recognizing your success

41:00: The leverage stage and staffing the right people

45:00: Never take shortcuts

47:05: You must master your business along with your practice

51:10: Three primary questions to ask yourself as you go through the stages

54:16: Closing remarks

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In the latest installment of Entrepreneurial Attorney Nation, Rich takes a different approach to the show by opening the floor to a Q&A session with clients. Listen as Rich takes a deep dive into each of their practices to uncover areas of concern and offer solutions.

In this special episode, the conversations weave through a wide-variety of topics, including referral development, bankruptcy law, when to go on vacation, and so much more! There's something for everyone in this episode, so don't miss out on some key information that could help take your practice in the right direction.

So sit back, relax, and enjoy another enlightening conversation.

Timecodes:

1:05: Introduction to the show and an overview on today's format

3:34: What does vacation mean to you?

12:30: The system of putting profit first

15:28: Latest status of bankruptcy law

21:55: How to manage yourself when running two offices and running an administrative law firm

26:24: Pay attention to your numbers often

28:26: Number one marketing tactic for estate planning

31:10: Referral marketing plans and referral development

36:50: Addressing staffing concerns

41:22: Identify everything that can be done remotely and recruiting for those roles

46:03: What has to happen for you to take time off

48:30: How to come back after a slow down in the market

52:38: Macroeconomic or internal?

57:20: How to sell to people in another town

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In this installment of Entrepreneurial Attorney Nation, Rich sits down with Robert Stanley, owner of Local Pulse Marketing, to explore the importance and the value digital marketing can bring to your business.

Listen, as Rich and Robert share key marketing components like, testing different strategies, how long potential clients search for attorneys, and common resources on how your firm is found. This episode is jam-packed with beneficial conversation you'll want to absorb for your own practice.

So sit back, relax, and enjoy another thought-provoking episode that's bound to leave you considering how you should bolster your own digital marketing presence.

Timecodes:

1:04 - Rich’s introduction for the show and Robert Stanley’s background

6:39 - The evolving advertising market and finding what works for you

10:48 - Robert begins his presentation

16:00 - Common deterrents for low client conversion

20:52 - Average timeline for someone to hire a attorney and how to properly follow up

23:47 - The importance of having good reviews

25:20 - Common resources people use to find potential attorneys

29:00 - How many attorneys do people browse for before hiring

32:00 - Working with potential clients that are unsure with paying your prices

34:00 - SEO and website experiences

38:08 - Testing different marketing strategies and adjustments before committing

42:06 - How to use the BERT system and maximizing Q&A based searches

44:49 - Importance of responding to reviews

46:30 - GMB (Google My Business)

50:00 - Local service ads

53:17 - The black box.

56:03 - An overview of the services Local Pulse Marketing provides

Connect with Richard James:

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In the newest installment of Entrepreneurial Attorney Nation, Richard sits down with Travis Lee, Co-Founder and President of 3D Mail Results, to explore the importance behind finding the correct direct mail strategy for your law practice.

Packed full of enlightening information, Travis and Richard's conversation includes methodologies behind not only developing the direct mail content, but also ensuring it's opened.

So sit back, relax, and get your notepad ready for an episode packed with useful tools!

Timecodes:

01:04 - Show introduction and overview on today's discussion

03:09 - A look into Travis Lee and his history

06:09 - Ensuring direct mail success in three steps

12:00 - What offers work for attorneys

20:00 - Benefits of lead generation and choosing the right method for ensuring readership

25:19 - The importance of timing

30:37 - Examples of mail pieces from Travis’s clients

36:31 - Strategies to get your direct mail opened

43:50 - Writing the correct copy to influence action

46:20 - Some examples of 3D Mail Results content

53:35 - How to creatively expand reach to your demographic on mail content

55:30 - A look into Rich’s mail content

1:01:00 - Overview on direct mail and how to reach Travis for more information

1:09:58 - Final remarks and show closing

Connect with Richard James:

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In the latest installment of Entrepreneurial Attorney Nation, Richard James sits down with Erica Merrill, Founder of Perfect Legal Video, to discuss the complex world of social media marketing and how to conquer it.

Through an enlightening conversation, Erica explores the varying uses of social media marketing such as curating organic content, deciding what to post, choosing where to post, converting potential leads, and ultimately leveraging the power of social media as a whole.

Grab your notebook because this episode is full of valuable information that can help bolster your social media presence to a new level!

Timecodes:

01:05 - Overview on today's episode

03:20- Introducing Erica Merrill

05:30 - Erica's efforts towards establishing Perfect Legal Video

08:00 - The social media landscape

09:30 - Social media management presentation begins

15:55 - Dan Kennedy’s messaging, marketing, media usage, and mass triangle

17:15 - Posting inside of groups with likeminded individuals

20:30 - Posting non-related content on your page 

24:15 - Should you post manually or use bots?

29:00 - Converting social media followers to members

34:32 - Testimonial Marketing

40:55 - Benefits of various content like blogs, vlogs, podcasts, and panels

45:59 - How to conquer the fear of not having enough content

54:48 - General announcements and holidays

56:20 - Video marketing strategies

59:12 - Closing remarks

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