Your Practice Mastered

In the latest installment of Entrepreneurial Attorney Nation, Richard James sits down with Erica Merrill, Founder of Perfect Legal Video, to discuss the complex world of social media marketing and how to conquer it.

Through an enlightening conversation, Erica explores the varying uses of social media marketing such as curating organic content, deciding what to post, choosing where to post, converting potential leads, and ultimately leveraging the power of social media as a whole.

Grab your notebook because this episode is full of valuable information that can help bolster your social media presence to a new level!

Timecodes:

01:05 - Overview on today's episode

03:20- Introducing Erica Merrill

05:30 - Erica's efforts towards establishing Perfect Legal Video

08:00 - The social media landscape

09:30 - Social media management presentation begins

15:55 - Dan Kennedy’s messaging, marketing, media usage, and mass triangle

17:15 - Posting inside of groups with likeminded individuals

20:30 - Posting non-related content on your page 

24:15 - Should you post manually or use bots?

29:00 - Converting social media followers to members

34:32 - Testimonial Marketing

40:55 - Benefits of various content like blogs, vlogs, podcasts, and panels

45:59 - How to conquer the fear of not having enough content

54:48 - General announcements and holidays

56:20 - Video marketing strategies

59:12 - Closing remarks

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Schedule A Free Call With A Law Firm Advisor

In this installment of EA Nation, Host, Richard James, welcomes the Entrepreneurial Attorney of the Year Finalists: Attorney Joe Jeppson, Attorneys Bill & Roxanne Ausman, Attorney Emily Smith-Lee, and Attorney Annie Scott.

Listen as each finalist dives into the challenges they’ve faced and the lessons they’ve learned throughout the past year. Through will and determination, each was able to achieve a varying form of success despite the tumultuous circumstances they endured. 

Sit back, relax, and enjoy these enlightening stories from our finalists as they share why they should be an EAY Champion.

 Timecodes:

01:07 - Rich’s introduction to the show

03:43 - Joe Jeppson’s introduction and discussion around how he increased during a down market

05:32 - Rich reflects on Joe’s history before joining the program

07:45 - How can small firms start without money in the bank

12:08 - Changing your mindset is important

14:08 - Joe explains why he should be EAY Champion

16:02 - Bill Ausman & Roxanne’s introduction and their journey through EAY

18:27 - How joining Richard James inspired big changes to the firm

20:43 - Raising rates and its effectiveness

23:00 - Getting rid of difficult employees and its effect on your business

27:03 - Bill and Roxanne’s fast response to switching to running remote

31:09 - Bill and Roxanne explain why they should be EAY Champions

32:53 - Emily Smith-Lee’s introduction and a discussion on why she decided to change her firm

37:30 - How Emily dealt with an abundance of people calling for assistance due to COVID

40:05 - Where did Emily turn to when the number of hires were off in the business

45:10 - How did Emily find new cases or different ways of revenue when shutdowns occurred

48:04 - Emily explains why she should be EAY Champion

49:01 - Annie Scott’s introduction and her transition to becoming a business owner and life before

53:36 - How Partners Club allows you to be around like-minded attorneys and its effect on your practice

56:02 - The first thing Annie implemented after she left Partners Club

01:01:04 - How did Annie find the time to change and improve her business

01:02:58 - Annie explains why she should be EAY Champion

01:04:51 - Rich’s final remarks

Connect with Richard James:

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Schedule A Free Call With A Law Firm Advisor

In this installment of Entrepreneurial Attorney Nation, Host, Richard James, welcomes Kara Prior, President of James Publishing, to discuss the process, tips, and procedures involved when utilizing a referral development program.

Kara's extensive experience working for James Publishing has provided her with the tools and knowledge to collect high-quality referrals and convert them into clients.

So sit back, relax, and enjoy an enlightening conversation surrounding the referral market and lessons learned throughout Kara's time in this sector.

Timecodes:

01:07- Kara’s start in referral marketing

02:58- How did James Publishing transition from content creation to referrals

05:00 - Kara dives into teaching referral marketing

07:32 - Why are referrals so Important

08:21 - Setting appointments and selecting referral prospects

10:01 - The best types of referrers

13:34 - Question on business immigration 

15:51 - Addressing past successes and knowing when to stay the same or potentially pivoting

17:57 - Delegate initial outreach

22:30 - How many leads should a client be expected to have under a referral development program

26:16 - The importance of memorizing the script and making it your own

27:42 - Conducting introductory calls

30:28 - How to balance relationships with referrals

36:54 - How to be personable to clients virtually and grow your referral network

39:40 - “What would a good referral to you look like”

42:47 - How to delegate client relationships correctly

45:30 - Using services like door dash for a virtual lunch

46:45 - How to reach to Kara and her contact information

48:23 - Rich’s final remarks

Connect with Richard James:

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Schedule A Free Call With A Law Firm Advisor

Get ready for another exciting new episode of "Entrepreneurial Attorney Nation," where I’m going to reveal, my Ultimate Email Marketing System for Law Firms.

This email marketing system will help you retain new clients, without investing another red cent on advertising.

So sit back, relax and get your notepads ready!

On this month's episode of "Entrepreneurial Attorney Nation," I’m going to reveal, my simple direct mail template that will have new potential clients knocking down your door.

Just as important, I’m going to deliver you a system that you can duplicate, week after week, month after month.

So sit back, relax and get your notepads ready as we give you the direct mail secrets your law firm has been waiting for!

I’m going to reveal, the single upgrade that will inspire more prospects to show up to their initial consultation, ready to hire your firm on this new episode of "Entrepreneurial Attorney Nation."

Most importantly, my upgrade will change the paradigm of your prospect’s mindset. Rather than asking you “Why should I hire your firm?” you will hear them say “Will you take my case?”

So sit back, relax and get your notepads ready!

Discover The Single Word That Will Retain 100% Of The New Potential Clients You Want on this episode of the "Entrepreneurial Attorney Nation" podcast!

Whether you practice in a small town, with one stoplight, or a big city with millions of people, this single strategy will change your practice, forever.

NOTICE: My initial consultation strategy works, even if you believe you’re the best in the consult room, I’ll make you better. 

During this episode, you’ll discover:

·      The single word that will change the way you manage your initial consultations, forever.

·      A tactical strategy that you can implement today retain 100% of the new potential clients you want.

·      A paint-by-the-numbers system that retains new clients, instantly.

So sit back, relax and get your notepads ready!

If you’re frustrated with your staff, please accept my condolences. I can relate. I have the tee shirt. But, there’s good news . . . we're going to discuss ways of fixing this problem for you on this episode of "Entrepreneurial Attorney Nation."

I'll be sharing an attorney-only training where I will reveal my three-step system to attracting, hiring and training thoroughbred staff members!

When I built the law firm in Phoenix from $0 to $3.5 million in gross sales in under three years, we also added eighteen team members in that same time period.   The only way for me to do that successfully was to have a system that works. 

So, join me for this attorney-only training and I’ll reveal the system I used then and I still use today. Sit back, relax and get your notepads ready! We're about to build a better law firm, one thoroughbred at a time . . .

If you want to compete in today's legal marketing environment, this is a strategy you must know.

In today's episode of "Entrepreneurial Attorney Nation," I will reveal the single key strategy, I used when I built the law firm in Phoenix from scratch to $3.5 million in just over two years. When I first implemented this strategy, we tripled our leads the very next day!

So, are you ready to learn a Lead Generation System that will triple the leads you generate from advertising you currently invest in? Sit back, relax and get your notepads ready!

Imagine retaining more clients without investing in more advertising or worrying about getting to number one on Google.

If you’re like me, when I was building a law firm, I got really sick and tired of the internet marketing salespeople (often they seemed more like conmen) promising their magic beans would create more clients knocking down my door, only to find out, after investing a bunch of money and time that their beans didn’t grow into a beanstalk that reached a fortune, no, the new clients they promised never panned out.

This is why I want the listeners of "Entrepreneurial Attorney Nation" to have a better option. I want you to Discover My Lead Conversion System That Will Have New Potential Clients Begging to Retain Your Firm! Hint: This isn’t like anything you’ve heard before.

In this episode, you'll learn:

• How to change the paradigm: Rather than asking you: “Why should I retain your firm?”–They will say: “Will you take my case?”
• The blueprint for converting new clients at will, with results so amazing, your peers will assume you’re paying your clients to hire your firm.
• THE superpower that trumps all other superpowers which will allow you to tell the conmen touting new leads by getting you to the top of Google to go pound sand.

Don’t Say I Didn’t Warn You: This System works so well, you’ll have so many new client files, your staff will threaten to quit unless you get them some help! So sit back, relax and get your notepads ready.