Your soulful brand

If you're always in your head when you share your message, you may find many reasons not to share it.

Your intention and mindset around your message is really important. In today's show, I talk about a mindset shift that may serve you to step into the power to share your message.

•  A mindset shift to lean into before you share your message. 
•  How to honour your medicine.
•  The paradox that exists when you share your message as a personal brand and how you can make it work for you.
•  Why it is your time to step into your role as the messenger. 
•  Why you need to honour your message by promoting it.
•  Questions to ask yourself on visibility.
•  How you can tap into fun ways to share your message to leverage your creative power.

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

In today’s episode, I talk about one thing that many people focus on when it is not hugely important to your soul mate client. 

Do you feel confused with what copy to leave in and what to chop when you craft your website copy? This episode offers you clarity on one key point for your wellness website copy. Why? So you can focus on the messaging which matters most to your soul mate client.

By the time you have finished listening, you will discover:

• The one thing that is not as important as you may think in your website copy.
• How to deal with this copy on your website so it's still available to your readers.
• What people want to know instead of this one thing when they land on your website.

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

Happy New Year. Do you start a new year with a million thoughts running through your head? Then… you get to the end of January and feel like you are in the slipstream of busyness.

Small changes don’t have to be hard to implement. You can create a success mindset right now. 

This is what I discuss in this episode. 

 By the time you have finished listening, you will discover:

• The importance of setting an intention for your biz for 2022.
• The one thing that you can do to grow your biz, without burn out.
• How to build a brand from a place of joy and ease.
• Why living your message is so important for your brand.
• The importance of writing down your goals. 

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

As a wellness practitioner, you may hold yourself up to unattainable high standards. This may hinder you when it comes to sharing your message.

But, what if your whole journey, not the edited, high gloss version, is what people *really* need to hear?

Your story, in all the ups and downs, really is your superpower.

So, instead of stacking the guilt and shame onto your work for not practising everything you preach. You can use your story to build an engaged audience.

By the time you have finished listening, you will discover:

• How to lean into your story {the unedited version}. It's time to release the guilt and shame. You don't need to preserve an image of perfection in the wellness niche.
• How to share your story from a place of feeling grounded, and not a hot mess.
• Why your audience wants the real you and the magic that's available to you when you leverage this.

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

As an online business owner, social media can help you to reach more people and grow your biz. Not a necessity, no. Some people I have heard run their business without social media. But, social media can support your biz growth in a way that feels good and aligned, for you.

The love / hate relationship with the ‘gram is real, guys. I get it. BUT, why is this? Ever jumped on the ‘gram and feel like you lost 30 minutes of your life? Yup. It can feel like a time thief.

Or you come away from scrollin’ and feel like your work is in the shadows of other people in your niche. Sound familiar? You start to wonder what you *really* have to offer.

You’re not alone. I hear this a lot. Today’s episode is for you. I talk about a hack I am currently using to take my power back from the ’gram and make it work FOR me. It’s easy and available to you, too.

By the time you have finished listening, you will discover:

• One way to manage your social media so it works for you.
• Why this hack is an important step for a soul-led brand.
• Why social media doesn’t have to drain your energy once you make a conscious decision to do this one thing.

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

In this week’s show I talk about the biggest myth that does the rounds in the wellness niche.

 If you choose to believe this, your message can feel somehow inferior to others in your niche. BUT, you get to choose. Every.Single.Time. YOU can recognise this myth as BS. Acknowledge it and then choose to acknowledge the divine nature of your message.

By the time you have finished listening, you will discover:

• The biggest myth in the wellness niche.
• How you can own your messaging to dissolve this limiting belief.
• Why this myth can never stand up given the unique essence of your message. 

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

There are a lot of rules out there on how to run your biz. One of the big ones is consistency and showing-up. 

 There is a lot to be said for both. People need to see your message many times to become familiar with it. Some studies suggest it’s 7 times. But, showing up and consistency are yours to own and manage in your soulful biz.

The thing is, women are cyclical beings. You have ebbs and flow. You have creative spaces where ideas flourish. In these times, you may love to be outward facing. This way you ride the wave of this creative energy. It feels good. It flows.

Other times, you may like to retreat and allow time to rest and recalibrate. You are not a machine, neither is your biz. These times may allow ideas to incubate and come forth.

 This is why I want you to be consistent and show up work in a way that works for you. How? By recognising when to give and share your message, and when to retreat and recalibrate.


By the time you have finished listening, you will discover:

• Why there is never one rule for everyone to follow to run a successful biz.
• How you can be consistent and show up in your way.
• The importance of living your message.
• How your message is way more than just your words and how to tap into this.
• Why building a soulful brand is not a linear process and how to step out of the hustle content mode.
• How you can set-up your biz to work for you to allow for your rest time. 

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

It’s so easy to fall into this trap when you craft copy for your sales or services page.

You’re proud of your offering. You want to tell your soulmate clients all about what they get. I get it. But, they are not *really* interested in the pdf workbooks and the coaching calls. I mean, that is important and needs to be included in your sales or services page. But, you also need to include the benefits of your offering to your soulmate clients. This is key. Yet many people miss it in their copy.

There is what speaks to the hearts and minds of your soulmate clients. It sounds easy on the face of it, but you may find it more challenging to master when you craft your copy. I take you through this in today’s episode. 

By the time you have finished listening, you will discover:

• The difference between features and benefits.
• A worked example of what features and benefits can be.
• Why it is important to include the benefits in your copy.

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

Most people think the About page of their website is about them. Well, it is. But, it isn’t. This is why writing your About page can feel confusing. How much do you write about yourself? How do you get the right tone? What is the purpose of the About page?

 I have got you covered. I talk about all of this, and more, in this week’s episode. 

 I also share with you my About page formula which you can download here. This gives you a framework on how to write your About page.

By the time you have finished listening, you will discover:

• What the About page is really about.
• My 7-point About page formula.
• How you can allow your soulmate client to be the star of your About me page.
• Why people want to see the *real* you in your About page. 

Get your FREE About page 7-point formula HERE

Links/resources

• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

Anyone who has been around these parts for a while, you’ll know I’m all about allowing your words to do the hard work so you can drop the struggle and the hustle.

That is why automations in your biz are your friend. They allow moving parts of your biz to happen behind the scenes. With a little work and input from you at the beginning to set it up, it then works without you.

One automation which I recommend you set-up is an email welcome sequence. In today’s show, I talk about what an email welcome sequence is and why you need one

By the time you have finished listening, you will discover:

• What an email welcome sequence is.
• Why a welcome sequence is a great way to build a connection with your community.
• What a welcome sequence may look like and what to include in it.

Links/resources

• REGISTER FOR THE FREE MESSAGING MASTERCLASS HERE
• Alison’s instagram
• Alison's website
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x