Your soulful brand

Your mindset around everything in your biz is so important. Why? Because your mindset impacts your energy and how you show up. People feel what you feel about yourself. That is why perspective shifts are so important. When you reframe how you look at things and what story you tell yourself, you begin to take your power back.  

I have a question for you. When you see unfollows on your social media or email list, what do you think? Typically people see it as a negative thing. Maybe you do, too. Well, I want to share how unfollows can actually be a good thing. I will explain why the unfollows are a sign that your message is becoming more magnetic. 

By the time you have finished listening,  you will discover:

Links/resources 

• Alison’s Instagram  https://www.instagram.com/alison_barker_/
• Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
• Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
• Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the 'gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show

Be sure to leave a review on Apple Podcasts in order to receive your freebie -  22 Affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

When you just start out as an entrepreneur, you can feel like you are talking into a void. If you don’t have an engaged community, it can feel like you are pushing a big rock up a hill on your own. You can feel like giving up. I hear you.

This is why I’m talking about the lurkers in this episode. Once you realise the lurkers are there, this can be your motivation to continue living your vision and mission. Often you may be so close to breaking through to the next level in your biz, so don’t give up before you get to this point. Keep going.

By the time you have finished listening,  you will discover:

• What I mean by lurkers
• Something I saw on the ‘gram recently which shows why the lurkers matter to your biz
• Why you should not always be fixated on the external metrics of likes and swipes.
• Why showing up is so important

Links/resources

• Alison’s Instagram  https://www.instagram.com/alison_barker_/
• Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
• Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
• Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on Apple Podcasts in order to receive your freebie -  22 Affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

I’m not in favour of quick hacks promising to deliver big results. But this one is a game changer. Often you may be looking for the magic bullet to try and create a bigger impact, or to connect with your dream clients. I have never found the magic bullet, but I have found lots of small changes and mindset shifts which add up to create a big impact on my biz. This copy hack which I talk about in this show may sound small, but it has the power to change how you show up. 

If you really embody this when you come to sit down and write for you biz, it can make a big impact on how your message is received.

By the time you have finished listening,  you will discover:

• When you speak into the big black void of the internet your message will land with no-one.
• By changing this one perspective when you come to craft copy for your biz, it can change everything.
• This change in your approach to writing for your biz can bring an internal energy shift in how you show up.
• Often the changes you make may seem small but they can have a big impact on your biz. 

Links/resources 

• Alison’s instagram
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram [link] so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

One of the reasons you may hold back from sharing your message is the fear of making a mistake or “failing” (whatever that actually means for you). The thing is, if you are clinging to perfectionist tendencies, it doesn’t serve you or your audience.

I will talk about why being the real you, without the unicorn vibe, is the only way to build your biz. 

By the time you have finished listening,  you will discover:

• Why your unicorn vibe is not what your audience wants.
• What being real and authentic means for me.
• An example of when I channelled my real self and messed up (#realtalk).
• Why the way you deal with missteps in your biz is when people are really watching you.

Links/resources 

• Alison’s instagram
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

One sneaky justification that we tell ourselves for not sharing our message is that we need more. More qualifications, more clients, more experience, more…. Sound familiar? 

By choosing this story, it keeps us stuck. This is why I want to bring this to show this week. By bringing an awareness to the reasons you may play small, you can move through this. The result? You begin to share your message with the people that need to hear it. 

By the time you have finished listening,  you will discover:

• Why you can get stuck in chasing more qualifications, clients and followers and what is really going on here. 
• Why what you have right now is so much more than you realise.
• Why you can transform lives from where you are right now. 
• How to bring awareness to patterns of behaviour and how it plays out in your biz.
• A journal prompt to work through this.
• How to get some perspective on this by looking at your buying/purchasing decisions.
• Why testimonials are a key focus, rather than qualifications, experience and external metrics. 
• Why your vibe is so important in your biz. 
• One lesson from my previous podcast which may surprise you. 

Links/resources 

• Alison’s instagram
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

Your copy and messaging should always be considered in the context of your overall marketing strategy. But, there are small changes that can have a big impact on how your copy converts. 

Today I’m sharing one of my favourite power words which can transform your copy. 

By the time you have finished listening,  you will discover:

• A pronoun change can have a big impact on your copy. 
• Why your soul client should always be front and centre of your mind when crafting your copy. 
• Why this word should not be overused in your copy - look to create a conversation. 

Links/resources

• Alison’s Instagram  https://www.instagram.com/alison_barker_/
• Copy Queens’ Facebook Group https://www.facebook.com/groups/1342755589254446
• Wait list for Wellness Copy Queens https://www.alisonbarker.com/wcqwaitlist
• Free resource: 5 ways to craft copy in your authentic voice https://alisonbarker.lpages.co/copyguide/

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show 

Be sure to leave a review on Apple Podcasts in order to receive your freebie -  22 Affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x 

In this first episode, we will be discussing who this podcast is for and my vision for the show.

By the end of this episode, you should know if this is going to be the show for you to subscribe to. If you're in the wellness niche and looking to grow a soulful brand, you don't want to miss this.  Alison's focus is around creating a brand that is in alignment with you and your values from the inside out.

Links/resources 

• Alison’s Instagram 
• Copy Queens’ Facebook Group
• Wait list for Wellness Copy Queens
• Free resource: 5 ways to craft copy in your authentic voice 

Share the love on social

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_

While you’re there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens’ HQ. 

Leave a review, if you love the show

Be sure to leave a review on Apple Podcasts in order to receive your freebie -  22 Affirmations to support you to own your message. Just screenshot it and email it to [email protected].

I’ll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don’t forget to leave a review to be in with a chance of winning. 

Thank you so much for being here. 

I’ll see you in the show next week…..

Own your message and be you x