Matt Report

You’re building your WordPress business all wrong. Here’s why.

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In this episode, Matt Medeiros interviews Christie Chirinos a partner and business manager at Caldera Forms. Caldera Forms is known for the drag and drop form builder for WordPress. Christie works on marketing products and consulting jobs to grow the business. She and Matt discuss changes that are happening in the WordPress environment and how to remain flexible and stay ready for those. This episode may go down at the number one episode for 2018!

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Matt Report - A WordPress podcast for digital business owners
You're building your WordPress business all wrong. Here's why.
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What you will learn from this Episode:

  • “Know thyself and know where your strengths are not“. Josh Pollock had tapped into his local WordPress community when he started Caldera Forms. (5:18)
  • The growth of Caldera Forms started on the Florida State University campus while Christie was finishing her Masters of Business Administration. (6:03)
  • Christie and Josh got to know each other organically before deciding to partner in a business. (7:03)
  • Founder meetings and networking seminars should be approached cautiously. You do not want to appear phony when you are trying to find a good business partner. (8:41)
  • The strong parts that each person can deliver must be bigger than one goal. (9:59)
  • The best way to grow your business is to be helpful. You can put something out there that can solve a problem for a particular group of people. (12:06)

    • Sales Growth:

    • The approach to getting customers is constantly changing because so many people have multiple options at their fingertips. (13:54)
    • What is being taught in business school for sales is getting thrown away. The retail space is changing across the board. (14:22)
    • The consumer has more information today and is able to have a two-way conversation with the vendo...
      • ...more
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      Matt ReportBy Matt Report & Matt Medeiros
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