I've lost hundreds of thousands of dollars by being too humble....

I cringe at the people that hype themselves and their services up constantly. But I'm the one that has been wrong, not them.

In this short episode, I give specific examples of missed opportunities, explain how we’re properly communicating what we’re doing now, and share an example of an MSP that is crushing it by positioning a simple service like MDR in a way that makes their prospects care.