Yours For The Making with Robin Johnson

What separates true bespoke joinery from furniture that has simply been made to measure?

In this solo Q&A episode of Yours for the Making, Robin Johnson answers the questions he receives most often about bespoke joinery, cabinet making, luxury interiors and running a successful joinery business.

Robin explains how every detail is considered in bespoke projects, why traditional craftsmanship still matters alongside CNC technology, how materials are selected for luxury homes and hospitality projects, and what clients should look for when choosing a bespoke furniture maker.

He also shares how Johnson Bespoke has grown from two people to a team of twenty while protecting traditional woodworking skills through apprentice training and craftsmanship.

Key Topics Covered

✦ What bespoke joinery really means

✦ Bespoke joinery compared with made to measure furniture

✦ Traditional woodworking and CNC machining

✦ Luxury cabinet making

✦ Material selection for bespoke furniture

✦ Solid timber, veneers and premium finishes

✦ Luxury residential and hospitality interiors

✦ How to choose materials that last

✦ Pricing bespoke joinery honestly

✦ Managing client expectations

✦ Growing a joinery business

✦ Training apprentices in traditional woodworking

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 What makes joinery truly bespoke

02:57 Traditional skills or modern machinery

06:30 Choosing materials for luxury projects

15:30 What luxury means in bespoke joinery

21:19 Solving complex design challenges

24:43 Honest pricing and client expectations

28:10 Growing a joinery business without losing craftsmanship

29:56 Training apprentices and protecting traditional skills

How does someone leave a career as a patent attorney to become a furniture maker?

In this episode of Yours for the Making, Robin Johnson sits down with furniture designer and maker Theo Silkstone to explore his unconventional journey from studying Material Science at Oxford to building sculptural furniture inspired by nature.

Theo shares how renovating a cottage during lockdown changed the direction of his life, why a fallen oak tree became the catalyst for a new career and how traditional cabinet making at Rycotewood shaped his approach to craftsmanship.

They discuss furniture design, woodworking, cabinet making, sculptural furniture, creative careers, sustainable timber, material science, AI in furniture design, marketing for makers and the realities of running a creative business.

Key Topics Covered

✦ Theo's journey from Oxford to furniture making

✦ Leaving a career in patent law

✦ How a fallen oak tree changed everything

✦ Learning cabinet making at Rycotewood

✦ Designing sculptural furniture

✦ Functional art and furniture design

✦ Working with oak, ash, metal and Jesmonite

✦ Building bespoke hi fi cabinets

✦ Marketing for furniture makers

✦ Using AI during the design process

✦ Setting up a new workshop

✦ Building a creative community

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 From patent attorney to furniture maker

04:27 Learning cabinet making at Rycotewood

06:03 Designing sculptural furniture

10:21 Why marketing matters for makers

12:00 Working with oak, ash and Jesmonite

15:06 Material science meets woodworking

23:30 Why old furniture is a timber goldmine

31:33 Learning from other crafts

40:56 AI and the future of creative work

54:48 Building a new workshop

56:08 Advice to his younger self

Gareth Neal joins Robin Johnson to discuss his career as a furniture maker and designer, his approach to sculptural furniture and the realities of building a creative career around craft, art and design.

Gareth shares how an influential teacher encouraged him to study furniture design and craftsmanship, how life in Hackney Wick shaped his work and how pieces including the Anne Table, George Chest of Drawers and Brodgar Chair helped establish his reputation internationally.

The conversation explores art furniture, studio furniture, contemporary craft, traditional woodworking, furniture design, creative communities and the changing art market. Gareth explains why mistakes matter, how overlooked materials and processes can generate new ideas and why makers need opportunities, deadlines and pressure to push their work forward.

He also reflects on exhibiting in Milan, selling work internationally, navigating gentrification, working with galleries and creating furniture that sits between practical design and collectible art. Gareth offers direct advice for young designers, craftspeople and artists on self belief, education, risk taking and saying yes when opportunity appears.

Key Topics Covered

• Gareth Neal’s career in furniture design and craftsmanship
• The meaning of sculptural furniture and art furniture
• The relationship between art, craft and functional design
• Studying furniture design at High Wycombe
• The teacher who changed Gareth’s career
• Traditional woodworking and contemporary furniture design
• The influence of George Nakashima and Wendell Castle
• How galleries shape the collectible design market
• Working with local materials and specialist craftspeople
• How mistakes generate new creative ideas
• Why makers need deadlines and public opportunities
• Creative education and choosing the right course
• Self promotion for artists and craftspeople
• Why young creatives should take more risks
• The BMW opportunity Gareth regrets turning down

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 Gareth Neal on rebuilding his home, workshop and creative career

06:33 What sculptural furniture means and where craft meets art

20:04 The teacher who pushed Gareth towards furniture design

28:30 The Milan exhibition that changed his career

30:47 Life inside Hackney Wick’s creative scene

38:29 The Brodgar Chair and its place in the V and A

51:25 Gareth’s people, process and place approach

54:57 Why deadlines force creative work to happen

56:24 How mistakes create better ideas

01:03:14 Advice for young makers and designers

01:05:00 The BMW opportunity Gareth regrets turning down

What does it take to build one of Britain's most exciting independent restaurants from scratch?

In this episode of Yours for the Making, Robin Johnson sits down with Jack Lury, chef and owner of Lury Restaurant in Hastings, to explore the reality behind modern fine dining, Michelin ambitions, restaurant ownership and creative cooking.

Jack shares his unconventional journey from studying history and sociology to working in Michelin starred kitchens, private chefing, Sotheby's and eventually opening his own intimate tasting menu restaurant with his wife Izzy. He explains why he rejected toxic kitchen culture, how Sri Lankan heritage influences his food, why simplicity creates better dishes and how running a ten seat restaurant allows complete creative freedom.

They discuss restaurant design, seasonal cooking, zero waste kitchens, menu development, private dining, hospitality, craftsmanship, leadership, perfectionism and the constant pursuit of improvement. Jack also reveals why Lury Restaurant was never intended to last forever and why every creative project deserves a defined lifespan.

Key Topics Covered

• Becoming a chef without attending culinary school
• Learning in Michelin starred kitchens
• Escaping toxic hospitality culture
• Working as a private chef in London
• Cooking at Sotheby's with unlimited ingredient budgets
• Building Lury Restaurant from scratch
• Running a ten seat tasting menu restaurant
• Sri Lankan influences in modern British cooking
• Seasonal menus and ingredient driven cooking
• Fine dining without unnecessary formality
• Creativity, simplicity and refining dishes
• Zero waste restaurant operations
• Michelin Guide ambitions
• Restaurant design and creating an immersive dining experience
• Leading young hospitality teams with respect
• Why creative projects should have a lifespan

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 From history student to professional chef and the obsession that changed Jack's career forever

01:38 Starting at the bottom in a kitchen and why every chef must master the basics before earning responsibility

06:26 Writing to thirty Michelin starred restaurants with almost no experience and landing his first opportunity

08:38 Inside Michelin kitchens, toxic workplace culture and why Jack walked away from the career he thought he wanted

14:28 Private chef work, Sotheby's and cooking with extraordinary ingredients for some of London's wealthiest clients

18:09 Building relationships that create opportunities and why networking matters more than talent alone

20:22 The hidden reality of private chefing, expensive ingredients, demanding clients and creative limitations

22:47 Fine dining burnout, sixteen hour shifts and why so many chefs leave the industry

33:30 Moving to Hastings, taking a huge financial risk and opening Lury Restaurant with almost no money

39:12 Renovating an entire restaurant on a shoestring budget with family help, determination and countless late nights

44:03 Why independent restaurants have more soul than expensive luxury venues

50:39 Inside Lury Restaurant and how a tasting menu creates a completely different dining experience

55:07 Dietary requirements, zero waste cooking and why every booking has to be carefully planned

57:00 Creating relaxed fine dining without unnecessary formality or traditional restaurant rules

01:02:51 Building dishes around the seasons and changing the menu almost every week

01:04:34 The Sri Lankan bread course that became the restaurant's signature dish

01:06:00 Finding a unique creative voice and why the best dishes often contain fewer elements

01:08:42 Weekly self critique, constant refinement and chasing small improvements every service

01:10:28 Why Lury Restaurant was designed as a project with a defined lifespan

01:11:45 Chasing a Michelin star and what that recognition would truly mean

01:15:07 Every detail matters from handmade crockery to locally commissioned artwork and bespoke aprons

01:20:09 The advice Jack would give his younger self about confidence, self respect and leaving unhealthy workplaces

01:23:25 Where to find Lury Restaurant, book a table and join the newsletter for exclusive events

What does it take to restore priceless antiques without erasing their history?

Robin Johnson sits down with Rodrigo Tizzano of Titian Studio, one of Britain's leading restoration and decorative arts workshops. Rodrigo shares the story of a family business that has preserved historic furniture, architectural features and museum quality antiques for more than sixty years. From Buckingham Palace and the Albert Memorial to rare seventeenth century cabinets worth millions, this conversation explores antique furniture restoration, traditional craftsmanship, mirror eglomisé, gilding, bespoke furniture making and the patience required to conserve irreplaceable pieces. Rodrigo also explains why the best restoration is often invisible, how modern technology fits into a traditional workshop and why passing skills to the next generation matters more than ever.

Key Topics Covered

• Antique furniture restoration and conservation
• Mirror eglomisé and traditional gilding
• Decorative arts and bespoke furniture making
• Restoring historic pieces for Buckingham Palace
• Preserving authenticity through careful restoration
• Traditional craftsmanship in a modern world
• Working with interior designers and private collectors
• Family business across three generations
• Balancing heritage with modern technology
• Advice for young craftspeople entering the restoration trade

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 — Rodrigo Tizzano shares how Titian Studio began in 1963 and how three generations have built one of Britain's leading restoration workshops.

02:30 — Growing up surrounded by antiques, restoration and decorative arts before learning traditional techniques from master craftsmen.

05:20 — Why great restoration is almost invisible and why doing less often produces the best result.

09:00 — The challenge of pricing restoration work where every project reveals hidden problems and every antique demands a different approach.

10:30 — Expanding beyond restoration into bespoke furniture, mirror eglomisé and decorative finishes for luxury interiors.

12:00 — Collaborating with leading interior designers and creating one off furniture for prestigious projects including WOW!house.

15:00 — Traditional craftsmanship continues to evolve through experimentation, adapting historic techniques and lifelong learning.

17:30 — Passing a family business to the next generation while introducing digital systems, social media and modern ways of working.

24:30 — Why children should discover their own path before choosing to join a family business.

30:20 — Restoring one of the world's rarest seventeenth century cabinets and the responsibility of working on museum quality antiques.

35:00 — The ethical line between restoration, conservation and creating convincing reproductions.

38:00 — Robin shares a remarkable television restoration where only four original panels survived and the entire cabinet had to be rebuilt.

43:00 — Estimating restoration work, managing client expectations and building a sustainable specialist workshop.

45:00 — Why variety keeps creativity alive through restoration, bespoke furniture, decorative finishes and conservation projects.

48:00 — Rodrigo reveals how close he came to competing on Gladiators before an Achilles injury ended the opportunity.

52:20 — Advice for young makers about patience, persistence, choosing the right partner and building a lasting career in craftsmanship.

What makes a titanium bicycle so special, and why are so few still built in Britain?

In this episode of Yours for the Making, Robin Johnson sits down with Jim Walker, founder of Enigma Bicycle Works, to explore the craft, engineering and business of building world class titanium bicycle frames. Jim shares the story behind Enigma's mission to preserve British bicycle manufacturing, the challenges of welding titanium, and why custom bike fitting remains at the heart of their process.

The conversation covers the evolution of the cycling industry, the rise of Far Eastern manufacturing, the growing complexity of modern bike technology, and the realities of running a premium British made brand. Jim explains how Enigma creates bespoke titanium road bikes, gravel bikes and custom bicycle frames tailored to each rider, while maintaining the quality, craftsmanship and customer service that have earned them a loyal following around the world.

For cyclists, frame builders, makers, entrepreneurs and anyone interested in British manufacturing, this episode offers a fascinating look inside one of the UK's most respected bicycle brands.

Key Topics Covered

• Building titanium bicycle frames in Britain
• The challenges of welding titanium
• Custom bike fitting and bespoke frame design
• British bicycle manufacturing past and present
• The decline of UK bike production
• Why titanium offers a unique ride quality
• Gravel bikes, road bikes and all road bikes
• The rise of electronic shifting and integrated cockpits
• Cycling industry trends and built in obsolescence
• Surviving the post Covid cycling market
• Premium products versus price driven competition
• Repairing titanium bike frames
• The future of British made bicycles

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 — Why titanium remains one of the most challenging materials in bicycle manufacturing

00:53 — The science behind titanium welding and creating flawless frame joints

02:48 — What makes a titanium bike feel different on the road

05:29 — Built in obsolescence and the growing complexity of modern bicycles

11:28 — Integrated cockpits, hidden cables and the maintenance debate

14:40 — The collapse of British bicycle manufacturing and why Enigma was founded

16:13 — From millions of UK made bikes to just twenty thousand per year

18:34 — The explosion of titanium bike brands and the challenge of standing out

22:44 — How Enigma designs bespoke bicycles around each rider

23:47 — Why titanium became Enigma's defining material

26:14 — Building world class frames in Sussex with a small specialist team

28:13 — Tailoring ride quality through tube selection and frame geometry

29:16 — Electric bikes, the Scarpa system and the future of assisted cycling

34:59 — Covid, the cycling boom and surviving the industry's toughest years

43:50 — Why Enigma focuses on premium quality rather than competing on price

46:43 — The value of British craftsmanship in a global manufacturing market

50:35 — Frame repairs, after sales service and long term customer relationships

52:12 — The challenge of marketing British manufacturing in a crowded market

55:30 — Jim's dream titanium bike build and the perfect all road setup

59:03 — Advice for young people considering a career in the cycling industry

How does a sculptor build a successful career in luxury interiors, collectible design and contemporary craft?

In this episode of Yours for the Making, Robin Johnson sits down with sculptor Tom Palmer to explore his journey from a childhood spent making things on a Sussex farm to creating acclaimed alabaster sculptures and bespoke pieces for interior designers, galleries and private clients around the world.

Tom shares the lessons learned from the 2008 financial crash, his transition from bespoke chandeliers to sculpture, and why material experimentation remains central to his creative process. The conversation explores collectible design, luxury interiors, craftsmanship, storytelling, gallery representation, creative careers and the importance of relationships in the design world. Tom also reflects on social media, comparison culture, and why the creative industry offers more opportunities than many people realise.

Key Topics Covered

• Tom Palmer's journey into sculpture and design
• Growing up making things on a Sussex estate
• Learning through experimentation and materials
• The rise and fall of the bespoke chandelier business
• Surviving the 2008 financial crash
• Restoring antiques and developing specialist skills
• Why alabaster became his signature material
• Collectible design and the luxury interiors market
• Working with galleries and interior designers
• The role of storytelling in creative businesses
• Design trends, craftsmanship and originality
• Social media and comparison in creative careers
• Advice for emerging artists, designers and makers

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 What a sculptor actually does in luxury interiors and collectible design

05:18 Growing up making things on a Sussex farm and learning through experimentation

10:58 Why Tom rejected traditional art school and chose his own creative path

12:30 Building bespoke chandeliers and landing major hotel and commercial projects

15:00 How the 2008 financial crash wiped out an entire business overnight

16:27 The shared artist studio that became Tom's real education in design and business

20:13 Restoring antiques, reverse engineering craftsmanship and learning forgotten techniques

24:03 Leaving client work behind and creating original designs under his own name

25:17 Selling work internationally and reaching luxury interior designers through FirstDibs

28:02 Collectible design explained and why the industry is changing rapidly

34:16 Why storytelling, relationships and reputation matter more than technical skill

36:26 The hidden barriers to entering the design and interiors industry

38:32 Working with interior designers and building long term creative partnerships

41:15 Creating luxury pieces for private clients that can never be shown publicly

43:51 The projects Tom is most proud of and the challenge of staying creatively fulfilled

45:07 Why alabaster became his signature material and the appeal of carving stone

46:50 Training in Italy, learning marble carving and finding his own artistic voice

48:17 Finding inspiration in Gothic architecture, medieval design and historic craftsmanship

50:53 Escaping trends, avoiding the algorithm and developing original creative ideas

52:02 Design trends, minimalism, ornament and whether craftsmanship will make a comeback

55:22 Why the best makers push beyond trends instead of copying what already works

58:11 Bronze furniture, luxury design trends and what wealthy clients actually buy

01:00:00 Why galleries, storytelling and personal reputation drive success in creative industries

01:01:21 Advice for young artists, designers and makers navigating social media and comparison

01:03:04 The opportunity hidden inside the creative industries and finding your own path forward

George Curl, founder of Aspects Bespoke, joins Robin Johnson to share the realities of building a successful bespoke furniture and cabinet making business. From painting and decorating jobs and handyman work to running a specialist workshop creating high end fitted furniture, George explains how practical experience, social media marketing, strong client relationships and continuous learning have shaped his journey.

George discusses the challenges of pricing bespoke projects, training apprentices, finding reliable staff, and balancing creative ambition with commercial reality. He also reveals why Instagram has become one of the most powerful tools for attracting clients, building trust and showcasing craftsmanship.

For furniture makers, cabinet makers, woodworkers, joiners, tradespeople and creative business owners, this conversation offers an honest look at what it takes to grow a workshop, build a reputation and create work that stands out.

Key Topics Covered

• Building a bespoke furniture business from scratch
• Moving from general construction into cabinet making
• The importance of having a dedicated workshop
• Growing a team and training apprentices
• Pricing bespoke furniture and custom joinery projects
• Why social media matters for furniture makers
• Using Instagram to attract ideal clients
• Building relationships with interior designers
• Learning new skills including veneering and specialist techniques
• Managing mistakes, setbacks and project challenges
• The value of Google reviews and local search
• Creating a reputation for high quality craftsmanship
• Business growth in the furniture making industry

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 George Curl's journey into furniture making

02:43 Learning through construction, carpentry and refurbishment

08:20 Taking the leap into a dedicated workshop

10:45 Building a team and hiring apprentices

13:24 Finding a niche through unique bespoke projects

19:08 The challenge of pricing custom furniture

24:18 Educating clients on quality and craftsmanship

34:22 Why workshops and showrooms help win projects

35:35 How Instagram attracts the right clients

38:08 Building strong supplier relationships

40:10 Learning veneering and specialist skills

42:12 Training staff through real projects

52:26 Advice to an 18 year old entrepreneur

55:01 Can a furniture business survive without social media?

57:18 Marketing traditional craftsmanship in a digital world

01:02:07 Future plans and business growth

What makes someone choose one creative business over another? In this episode of Yours for the Making, Robin Johnson sits down with filmmakers Sam Christmas and Agatha Appleton-Sas, founders of True Story, to explore the power of personal storytelling, brand films, creative identity and human connection.

Sam and Agatha share how True Story was born during Covid from a desire to tell meaningful human stories rather than help large companies sell products. Together they discuss the process behind creating Johnson Bespoke's new brand film, the importance of discovering what makes a business unique, and why personal stories create trust in ways traditional marketing cannot.

The conversation explores creative entrepreneurship, filmmaking, branding, authenticity, client relationships, the impact of AI on creative industries and why human stories are becoming increasingly valuable. Sam and Agatha also share advice for young creatives, lessons from their own careers and their belief that human connection will remain the foundation of successful creative businesses.

Key Topics Covered

• How True Story was created during Covid
• Why storytelling matters more than traditional marketing
• The discovery process behind a powerful brand film
• How personal stories attract better clients
• Building trust through authenticity and transparency
• Why creative businesses should lead with people, not services
• The role of filmmaking in branding and business growth
• Human connection in an AI driven world
• Creativity, confidence and overcoming fear of failure
• Advice for creatives building their own business

Enjoying the show?

Leave a review, follow us, and share the episode with a fellow maker. New episodes every week with artists, designers, craftsmen and creators from around the world.

Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

Subscribe now and follow Yours for the Making wherever you listen to your favourite podcasts.

Key Moments:

00:00 Why Sam started True Story during Covid

03:15 Meeting Agatha and building a creative partnership

08:09 Robin's experience creating a brand film

17:19 Why personal storytelling creates trust

21:58 The power of human centred filmmaking

25:01 How the film changed Robin's confidence in his business

27:27 Why people buy into people before products

31:15 Storytelling versus competing on price

38:27 The process behind creating a brand film

43:27 Why editing takes far longer than people realise

51:15 AI, creativity and the future of human storytelling

58:30 Human connection in a technology driven world

01:04:35 Advice for young creatives

01:09:02 Where to find True Story

What does it take to build a barbershop that clients actively recommend, industry leaders recognise, and customers keep returning to?

In this episode of Yours for the Making, Robin Johnson sits down with Maxwell Oakley, co founder of Supply 91 Barbers Extraordinaire, to explore how a small lockdown startup grew into one of London's most respected barbershop brands.

Maxwell shares the story behind Supply 91, from opening a tiny Islington shop with furniture from Ikea and very little cash, to winning GQ Barber of the Year and expanding across London. The conversation explores customer experience, hospitality, business growth, staff training, company culture, leadership, client retention, marketing, data, and the realities of scaling a service based business.

Along the way, Maxwell discusses working with celebrity clients, why listening is the most underrated business skill, the importance of hiring for attitude, and how strong systems help creative businesses grow without losing their identity.

If you run a creative business, work in hospitality, own a salon or barbershop, or want to understand how customer experience drives growth, this episode offers practical insight from someone building one of the most talked about brands in the industry.

Key Topics Covered

• Building Supply 91 during lockdown
• Growing from one barbershop to four London locations
• Winning GQ Barber of the Year
• Why listening creates loyal customers
• Customer experience and hospitality lessons
• Hiring for attitude over technical skill
• Creating a strong company culture
• Training barbers and developing talent
• Using customer data and retention metrics
• Expanding a premium service business
• Celebrity clients and cutting famous faces
• Launching a new hair product for men

Enjoying the show?

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Yours for the Making with Robin Johnson is the podcast that celebrates creativity, craftsmanship, and the art of making. Hosted by Robin Johnson — founder of Johnson Bespoke and BBC presenter on The Travelling Auctioneers, The Restorers, Woodland Workshop — this podcast dives into the stories of makers from all walks of life. From woodworkers, metal fabricators, and chefs to artists, designers, and hobbyists, each episode offers real conversations with the people behind the things we love.

Whether you're a hands-on creative, aspiring artisan, or simply curious about how things are made, this podcast offers inspiration, insight, and practical wisdom. Expect behind-the-scenes stories, lessons in process and passion, and a celebration of the maker movement in all its forms.

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Key Moments:

00:00 How Supply 91 started during lockdown

02:34 Winning GQ Barber of the Year

03:53 The secret behind customer loyalty

08:05 Why craft fundamentals matter

13:43 Growing from one shop to four locations

15:30 Creating a premium experience for men

16:40 Why barbershops build community

21:45 Hospitality lessons every business should learn

25:26 Building culture through onboarding and training

31:10 Hiring attitude over skill

33:10 Scaling a business without outside investment

39:05 Why every business needs a great accountant

42:00 Risk taking and business growth

48:38 Using customer data to make better decisions

50:45 The power of client retention

55:02 Working with celebrity clients

59:34 Advice for his 18 year old self

01:00:43 The future of Supply 91 and new product launches