Youth Inc. with Greg Olsen

What’s really happening inside youth sports today?

Malcolm Gladwell and Dr. Michael Gervais sit down with Greg Olsen to unpack the biggest challenges facing kids, parents, and coaches. They share stories from their own lives, lessons that last beyond the playing field, and advice for raising and supporting the next generation of athletes.

A must-listen for anyone invested in the future of youth sports.

Youth Inc. is proud to present this episode in partnership with Players Health.

Greg Olsen sits down with Tom Brady to talk about Brady’s youth sports journey, his competitive drive, his perspective as a youth sports parent and how his own childhood experiences shaped the athlete—and father—he is today. They also discuss their work at Fox and their close relationship in their first interview together since Brady became a broadcaster.

Youth Inc. is proud to present this episode in partnership with Unrivaled Sports.

Unrivaled Sports is a leading national youth sports organization creating unforgettable experiences in baseball, softball, flag football, soccer, and action sports. The brand's portfolio spans iconic destinations and programs such as Cooperstown All Star Village, Ripken Baseball, Diamond Nation, Unrivaled Flag, Rocker B Ranch in Texas, and Under the Lights Flag Football. In 2025, Unrivaled Sports will welcome more than one million young athletes and over two million visitors across the country.

Welcome back to Youth Inc, a Youth Sports Podcast hosted by Greg Olsen. We are here today to bring you a quick message: We are so back.

Starting next Tuesday, we are rolling out some of the biggest interviews we have ever done, beginning with TOM BRADY. Yes, Greg Olsen and Tom Brady spoke publicly for the first time about their Fox broadcasting situation, Tom's youth sports experiences as an athlete and as a parent, and more.

We will bring you a fresh episode every Tuesday thereafter, with Malcolm Gladwell and Dr. Michael Gervais coming August 19th. All you need to do is subscribe to this feed, and get the new episodes as they come in.

The world of Youth Sports can be hard to navigate, but we are ready to make that whole experience a bit easier for everyone involved. Thanks for listening, see you next week.

Greg Olsen sits down with 7x MLB All-Star Matt Holliday, along with his sons, Jackson (Baltimore Orioles) and Ethan (#1 High School Prospect) to talk all things baseball. The crew discusses what it was like to grow up with Matt as a father, how Jackson has adjusted to the big leagues, and what Ethan's mindset looks like days ahead of the MLB Draft.Sign up for the Youth Inc. Newsletter here: https://www.youth.inc/newsletter

Greg Olsen and Dr. Michael Gervais (  @FindingMastery  ) answer listener submitted questions to help parents, coaches, and young athletes take their youth sports journey to the next level.

SUBMIT YOUR QUESTION TODAY

Want to submit a question?To submit by voice, click here: https://www.speakpipe.com/YouthIncAMA

To submit by text, click here: https://tr.ee/viM5zaVagm

In this episode of Youth Inc., Greg Olsen sits down with 3x NASCAR CUP Series Champion Joey Logano to explore what it takes to build a resilient athlete. Joey shares stories from his early days behind the wheel, insights into handling pressure at the highest level, and how the world of motorsport has evolved throughout his career. Whether you’re a fan of racing or looking for inspiration on achieving excellence under pressure, this episode delivers lessons that apply on and off the track.

In this episode of Youth Inc., Greg Olsen is joined by Tom Farrey of the Aspen Institute’s Sports & Society Program to explore how the U.S. compares to other countries in youth sports participation and accessibility. They dive into the impact of commercialization on youth sports and discuss practical solutions to make sports more inclusive and impactful for all kids. This isn’t just about identifying problems—it’s about actionable steps to fix the system. Tune in for a conversation full of insights and strategies to reshape youth sports for the better.

Learn more about our partners at Players Health - https://www.playershealth.com/safety-hub

Thank you to MaxU and Players Health for sponsoring this season of Youth Inc.

In this episode of Youth Inc., Greg Olsen tackles the complex role of social media in youth sports. Joined by UCLA Men’s Basketball Coach Mick Cronin, they explore how social media impacts young athletes—from the pressure of constant visibility to its potential for positive promotion. Mick shares insights on how players are affected by what they see online and why delaying social media use is often the best approach. Learn strategies for helping athletes navigate the digital world, while balancing self-promotion with mental well-being.

Go to maxu.co to learn more, and register using code YouthInc24 for $10 off a yearly subscription.

Thank you to our partners MaxU and Players Health for presenting this season of Youth Inc.

In this episode of Youth Inc., Greg Olsen and Dr. Gervais welcome Adam Dedeaux of 3DQB to break down how to elevate your practice approach for real results. Adam shares insights on finding the right balance between skill development and gameplay, creating an environment where athletes feel challenged yet supported, and fostering a true love for the game. Learn why effective practice goes beyond repetition, focusing instead on purpose, progress, and making every rep count. Discover how to build not only skills but also confidence and a passion that lasts a lifetime.

Learn more about our partners at Players Health - https://www.playershealth.com/safety-hub

Thank you to MaxU and Players Health for sponsoring this season of Youth Inc.

In this episode of Youth Inc., Greg Olsen & Dr. Michael Gervais are joined by special guest Seth Davis to explore the often-overlooked side of coaching: mental fitness. Seth emphasizes that psychological skills—like breathing, self-talk, and goal setting—are just as learnable as physical ones. Together, they discuss how coaches can prioritize mental fitness, equipping athletes with tools for focus, resilience, and confidence. Join us to learn practical techniques that empower athletes both on and off the field, making mental strength an essential part of any coach’s toolkit.

Go to maxu.co to learn more, and register using code YouthInc24 for $10 off a yearly subscription.

Thank you to our partners MaxU and Players Health for presenting this season of Youth Inc.