David Holmes, Co-Founder and Executive Director of the Character Collaborative, believes that character is destiny. His organization works to elevate the role of character in college admissions. According to study after study, character, rather than a test score, is the strongest predictor of long-term success in college and in life.

In this Tugboat Institute® podcast, David argues that we need to prioritize instilling character in our children and that we should value it greatly in our businesses as well. Our world has become fractured and divided, and only through a focus on character can we find our way back to a civil and thriving society.

Listen and be inspired to consider character, in your life and in your work.