This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform.

Here's more detail on what we covered this week:

• Follow Jamie Gutfreund on LinkedIn!
• Jamie covers the creator economy on Forbes -- more here.
• More on Creator Vision here.
• From the YouTube CEO: Our big bets for 2025
• Neal Mohan says YouTube is the new TV--and creators are the new Hollywood - Tubefilter
• Despite YouTube's investment in Shorts, viewers are gravitating toward long-form video - Tubefilter
• February 14 marks the 20th anniversary of YouTube's founding - Tubefilter
• YouTube and Spotify want to be video podcast kings. But they might have a new challenger: Netflix. - Tubefilter
• Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper
• BuzzFeed to launch new social media platform called BF Island
• Duolingo Owl Dies—But ‘The Dead Internet Theory’ Lives On
• Poppi sent vending machines to influencers — and it majorly backfired
• Celebrities Protest Kanye West in Fake AI Video; Scarlett Johansson Makes Statement

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK