Podnews Daily - podcast industry news

YouTube adds podcast chart, new podcast homepage


Listen Later

Sponsored by RedCircle. Brands like FIJI Water, Mood and Wonderful Pistachios (yes, the pistachios) trust us with podcast ads. Good taste is contagious. Get your free campaign plan here.

PSA: If you’re flying to London next week, you’ll need an ETA before you board. They’re $22 (£16). Each person must apply separately. Details from the UK Government here.

  • YouTube has announced that it’s launched a podcasts chart. The top 100 is here - it’s weekly, updated every Wednesday. Unlike other podcast charts, the YouTube chart is ranked by watch-time.

    • YouTube “generally” defines a podcast as a playlist designated as a “podcast” by the creator in the upload process.
    • Bumper has discovered that the available data goes back to Mar 18, 2025. Joe Rogan has been #1 every week.
    • It’s a US chart only. The company is “expanding podcast charts to additional regions.”
    • YouTube has also, quietly, updated the YouTube Podcasts homepage in the US to be editorially curated. It highlights podcasts as square podcast artwork, and editorially curates them into different rails (“Award-winning”, “Music minded”, “In conversation with”, “Gaming and sport”, etc). Viewers in other countries get the older, algorithmic page that contains 16:9 video thumbnails, including many things that aren’t really podcasts. Compare these two screenshots - YouTube Podcasts in the US, and YouTube Podcasts in Australia. This change appears to only be in place in the US.

      • One of the concerns for our industry highlighted in the Podnews Report Card this year was the YouTube podcasts homepage, with comments that the company “needs to invest in editorial curation to be taken more seriously”.
      • Spotify announced a change in the way they will display play-counts for podcasts. "To help celebrate growth, plays will be presented as incremental milestones instead of precise figures, beginning once an episode hits 50K plays. Creators will still see their precise numbers in their private dashboards." There's more detail in the Spotify for Creators blog.

        • The actual definition of a play remains undocumented by Spotify - and by YouTube; but we do know that they are worked out very differently to Apple Podcasts plays. None of the statistics from Apple, Spotify's app, or YouTube are certified under the IAB Podcast Measurement Guidelines.
        • > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

          Classifieds - your job or ad here

          • 🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!
          • Don't sell a Patreon ❌, sell your subscription ✅! — Supporting Cast is completely white labeled, so your brand is always front and center. Build YOUR subscription & community, not Patreon's

          Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Podscribe, Audiohook, Cohost, audioBoom, Steve Lack: Audio, RedCircle, SALT, Resound, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Podpage websites, Evergreen Podcasts, Disctopia, Acast, We Edit Podcasts, Knucklehead Media Group

          Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, POW PR, Huberman Lab, Frequency, SoundStack, The Podcast Haven, Red Seat Ventures, The Roost, ARN's iHeartPodcast Network Aust, Gumball, Castbox, Tink Media, Jonekiri, Truefans, Storyboard, Gilded Audio, Podium , Ask Ralph Christian Finance, Ausha, Voxtopica, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Double Elvis Productions, Headliner, Ossa Collective, Castos, Zvook, Diversion Podcasts, Sonic Influencer Marketing, Rephonic, Podcast Taxi, Transistor, Heartcast Media50, Rhapsody Voices, Lemonada Media, matchmaker.fm, Blubrry, Optimal Living Daily, Jam Street Media, Wondery, Oxford Road, Podcast Partnership, StreamGuys, Hear.Here.Singapore, Ad Results Media, Content10x, She Podcasts, Cleanfeed, Revolver Podcasts, Sonix, Lower Street, Podigy, Adopter Media, Podcast Movement, School of Podcasting, Edison Research, Signal Hill Insights

          Our supporters pay for Podnews, so everyone can read it. Join them today.

          Image: YouTube

          ...more
          View all episodesView all episodes
          Download on the App Store

          Podnews Daily - podcast industry newsBy Podnews LLC

          • 4.3
          • 4.3
          • 4.3
          • 4.3
          • 4.3

          4.3

          76 ratings


          More shows like Podnews Daily - podcast industry news

          View all
          Mac Geek Gab — Apple Tips, Tricks, and Troubleshooting by Dave Hamilton, Pilot Pete & Adam Christianson

          Mac Geek Gab — Apple Tips, Tricks, and Troubleshooting

          828 Listeners

          MacBreak Weekly (Audio) by TWiT

          MacBreak Weekly (Audio)

          2,012 Listeners

          New Media Show (Audio) by Todd Cochrane & Rob Greenlee

          New Media Show (Audio)

          26 Listeners

          The Vergecast by The Verge

          The Vergecast

          3,678 Listeners

          The Feed The Official Libsyn Podcast by Elsie Escobar and Rob Walch

          The Feed The Official Libsyn Podcast

          130 Listeners

          Ask the Podcast Coach by Dave Jackson, Jim Collison

          Ask the Podcast Coach

          57 Listeners

          Decoder with Nilay Patel by The Verge

          Decoder with Nilay Patel

          3,143 Listeners

          Pivot by New York Magazine

          Pivot

          9,334 Listeners

          Akimbo: A Podcast from Seth Godin by Seth Godin

          Akimbo: A Podcast from Seth Godin

          1,755 Listeners

          Tech Brew Ride Home by Morning Brew

          Tech Brew Ride Home

          961 Listeners

          Podcast Business Journal Spotlight by Podcast Business Journal

          Podcast Business Journal Spotlight

          3 Listeners

          Sounds Profitable by Bryan Barletta

          Sounds Profitable

          22 Listeners

          Podnews Weekly Review by James Cridland and Sam Sethi

          Podnews Weekly Review

          20 Listeners

          Podnews Extra by Podnews LLC

          Podnews Extra

          2 Listeners

          New Podcasts - trailers for new and noteworthy shows by Podnews LLC

          New Podcasts - trailers for new and noteworthy shows

          15 Listeners

          The Rest Is Entertainment by Goalhanger

          The Rest Is Entertainment

          903 Listeners

          In & Around Podcasting by Mark Asquith, Danny Brown & Friends

          In & Around Podcasting

          4 Listeners