In this episode of the Founder Origin Stories, Sherry interviews LaTesha Burroughs of Optimize Player, about her early entrepreneurial endeavor of selling sneakers as well as her relationship with her parents.
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Episode Transcript
Rob Walling:
On ZenFounder this week, we continue our founder origin stories as Sherry Interviews LaTesha Burrows. LaTesha is an entrepreneur, and a WordPress aficionado who’s always dabbling in things related to marketing, design, development, and business. And I hope you enjoy Sherry’s conversation with LaTesha today. But before we dive in, I’d also encourage you to head into iTunes, or Downcast, or Overcast, or Stitcher, or whatever software you use to consume this podcast, and give us a five start review. Five star reviews helps us get found in the iTunes repository. They help us grow our audience, and frankly, they give us motivation to just keep putting out high quality shows. You don’t even need to write an actual comment, you can just click the five star icon. And we would really thank you for that, if you get any type of value out of ZenFounder.
Sherry Walling:
So, for people who don’t know you, since you haven’t been someone who’s been super out there with your story, or you don’t have a podcast, and stuff like that, but say a little bit about what you’re doing right now. I know you just launched something, so give us the five sentence version of your current business. And then we’ll work backwards.
LaTesha:
So, I currently run a start up called OptimizePlayer, which is a video marketing automation platform. So, pretty much you can tell it, if somebody watches this much of the video, or if they’ve performed this action on the video, tag them in drip, or another marking automation-
Sherry Walling:
That’s for that shout out, right there.
LaTesha:
Yeah.
Sherry Walling:
Perfect product placement.
LaTesha:
Shout out to Rob. Yeah, so you can tag them in these CRMs and these automation platforms, so that you can follow up with them more appropriately.
Sherry Walling:
Okay. So, just using video content, you’re basically using video to build your list. Or to build follow up into your business.
LaTesha:
Exactly.
Sherry Walling:
That’s cool. So, yeah. I sat down at a meal with people at Microcom last spring, and just put it out to the table. There were maybe seven or eight people there, and I said, who’s story do you guys want to hear? Who are you curious about? Who’s got something going on that doesn’t necessarily get a lot of air time? And I think it was Justin Jackson who was like, you’ve got to talk to [LaTesha 00:02:55]. You’ve got to get her story, she’s so … Just who she is, and I could tell … You know, there were some heads nodding around the table. People have a lot of respect for what you’re doing, and what you’ve built over the years.
LaTesha:
Yeah. I’m so grateful to hear that. He’s been so monumental right now, in this time. Because he’s just a great people person. So he brings the best out of you. And especially somebody like me, who is in their shell, Justin Jackson is just great for that type of personality.
Sherry Walling:
Yeah. Every introvert needs an extroverted best friend, o
