Over the next three to five years, Zepto wants to be known as the startup that created the most multimillionaires. 

Which is why these days, the standard pitch that people applying for VP-level roles at the startup get is as follows: "Would you like to create generational wealth? Think 50-100 crores in just four years." That’s what Zepto HR has been promising these applicants. They’ve been making it seem like bagging a job at Zepto is like winning a lottery ticket. 

And it’s not just bravado.

By “generational wealth”, the company means offering Employee Stock Ownership Plans or ESOPs to senior executives, based on their performance.

But it comes at a price.

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