In this RETHINK Retail episode, Kait Stevens speaks with Ashley Newman, Director of Marketing & Communications at Zippy Paws, about how the brand has navigated its rebrand, fostered a deep connection with customers, and created meaningful in-person experiences that drive loyalty.

⏱ Timestamps:

[00:00] Introduction to RETHINK Retail

[02:10] Meet Ashley Newman, Director of Marketing & Communications at Zippy Paws

[05:30] How Zippy Paws is navigating its rebrand during the pandemic

[10:00] The role of in-person events in creating brand loyalty

[15:20] Encouraging user-generated content and customer engagement

[20:30] Zippy Paws’ unique community-focused marketing

[25:45] The brand’s future vision and growth potential

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