Welcome back to the Damn Good Marketing Podcast!

In this episode, Shelby Clement dives into an eye-opening conversation with Kandra, a bridal stylist and makeup artist from Southern California, whose life changed overnight when a single TikTok video went viral. With over 75 million views, Kandra shares how she handled the challenges of sudden fame while staying true to her values as a small business owner. 💄✨

Inside This Viral Success Story:

🌟 How a makeup artist became a viral TikTok sensation and gained over 400,000 followers.

🌟 The impact of a viral video on a small business and how to navigate social media marketing effectively.

🌟 Practical tips for handling criticism, backlash, and negative reviews on platforms like TikTok and Instagram.

🌟 Insights on building a strong brand reputation, even in the face of public scrutiny.

🌟 How small businesses can leverage TikTok and Instagram for growth and create engaging, shareable content.

Kandra's journey highlights the power of TikTok marketing and the importance of responding to viral moments with professionalism and grace. Whether you're a makeup artist looking to grow your clientele, a bridal stylist aiming to expand your business, or a content creator exploring new ways to connect with your audience, this episode is packed with actionable advice and inspiration.

📌 Follow Kandra and Twirly Shears:

Instagram: @twirlyshears

TikTok: @twirlyshears

SHELBY CLEMENT:

📌 Website: https://www.shelbyclement.com

LINKS TO FREEBIES BELOW!

📌 WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05

📌 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68

📌 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c

ABOUT THE HOST:

Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them.

However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself.

This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.

You can connect with Shelby at:

Facebook: https://www.facebook.com/shelbyclementmarketing

Instagram: https://www.instagram.com/itsshelbyclement

LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/

TikTok: https://www.tiktok.com/@shelbyclementmarketing

YouTube: https://www.youtube.com/@shelbyclementmarketing

💬 Why You Should Listen:

Are you curious about how social media can transform a small business? Learn how Kandra turned a challenging situation into a remarkable success story, gaining recognition and inquiries beyond her wildest dreams. Her experience is proof of the power of strategic social media marketing and staying authentic online.

💬 Join the Conversation:

What would you do if you went viral overnight? Share your thoughts in the comments below!