Welcome to Episode 2 of HubShots!

Recorded: Wednesday 14 October 2015

In this episode we cover:

Shot 1: Inbound thoughts of the week

Seth Godin – take responsibility

Dharmesh’s Inbound 2015 Keynote presentation tips: http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote

technical hitch as it started

see also the comments, Devendra leaves a comment, Dharmesh responds!

Shot 2: HubSpot product discussion of the week

Sidekick for Business: http://www.getsidekick.com/pricing

document tracking

sequences

templates

Shot 3: HubSpot feature of the week

Email signatures

new email signature personalisation token based on HubSpot owner: http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content

requires connection to HubSpot CRM

Shot 4: Opinion of the week

HubSpot connectors

Zendesk: https://www.zendesk.com/

Zopim (integrates with zendesk): https://www.zopim.com/

Shot 5: Challenge of the week

convincing clients to consider Facebook advertising

AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected

Shot 6: Resource of the week

State of Inbound Report: http://www.stateofinbound.com/

see also Craig’s post: http://xen.com.au/hubspot-state-of-inbound-2015-report/

p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority

proving ROI is a big ‘problem’ and is cited more the larger the company

why so important? because proving ROI gets you more budget

that said it is getting less important each year (p19)

Shot 7: Community recommendation of the week

inbound.org: http://inbound.org/

eg Customer forum: http://inbound.org/group/hubspot-customer-forum