This month we're in conversation with Lana Elie, founder of luxury e-florist Floom. From how to put together a business plan, to the pros and cons of crowdfunding, and how to manage and motivate a fast-growing team, think of this conversation as Biz 101 for budding entrepreneurs.

Plus – advice for someone who thinks they’re being treated differently at work because they’re a woman.

Floom: www.floom.com

For more career-related ideas and advice, join the Women Who community by signing up at www.womenwho.co, or follow @oteghauwagba and @womenwho on Instagram and Twitter.