Divorce Financial Planner, Michelle Klisanich, and I dive into the art of niching down. Michelle is a true example of how differentiating yourself from other Advisors makes you more referable and leads to explosive growth. I am a huge fan of creating a specialty to stand out from the crowd and attract the right prospects. 

 We dive deep into:

-       Getting over the fear of narrowing your market

-       How she developed her niche (and I share mine too!)

-       Marketing your niche

-       Working with other professionals in your niche to create a referral base

-       Specific language on how to talk to your clients about your “new” niche

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Here is the link to the YouTube Video Michelle mentioned.

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Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.